hennegan overview rev
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Capabilities Overview
Company Overview Customer Service Color Management Offset Sheetfed & Fullweb Printing 1-to-1 Marketing via VDP Wide & Grand Format Printing RR Donnelley Worldwide Network
Overview Premier graphic communication provider Foundation in printing being 130 yrs. ago Leader in color with the highest line screens in the
industry Attention to detail has been built into the fabric of the
company “Customized Manufacturing” with personal attention
from start-to-finish, prototype development, to prep, production, packaging, to the post office
Enhanced with the addition of the RR Donnelley Worldwide Network
Hennegan Solutions
Printing & Marketing solutions that maximize call to action Print with the platform that provides the most impactful
piece in the most efficient manner possible Coupled with data based marketing solutions to drive Sales
& ROI Platform agnostic due to full array of capabilities
Record breaking results: Most highly awarded Printer in the country Breakthrough color and special effects Groundbreaking 1-to-1 marketing campaigns Industry leading in-store campaigns Award winning loyalty programs
Channel Expertise For 130 years we have served a multitude of channels Advertising, automotive, cosmetic, fashion, financial,
pharmaceutical, and promotion industries.
Premedia Studios
Premedia Studios- located throughout the country Media production & image resolution provider Photography, high end retouching, CG & asset
management Single touch point for all creative needs Streamlined work flow with reduced time-to-market Total brand consistency from prototype development
through all facets of media – printing, digital, video and more
Worldwide Reach
Color Management Color Science the cornerstone of Hennegan Measurable & repeatable color across any output
device or platform 2 Color scientists -- profile presses, proofing devices &
substrates to achieve maximum results Beyond G7 certification the industry color standard Files are processed against a exhaustive list of color
parameters Recommendations made to enhance color Multi channel/color consistency regardless of quantity,
size, or substrate Highest line screen & ink coverage in the industry
Printing Personalized Digital Printing
HP Indigo Digital & iGEN presses Best in Color & Detail offset printing
Highest definition in the industry ( 260 line screen, stochastic printing)
UV in-line Special Effects (i.e. metal effects) Groundbreaking Unique Coatings (i.e. grit)
Full Webs with UV Direct Mail Ad inserts Catalogs
Complete finishing, fulfillment and mailing Brand consistent Wide & Grand Format printing
Direct Marketing
One-to-One VDP Marketing • Hypercustomized personalization• Response rates reaching over 30%• Personalized name, images, offers, location• Repeat orders & retention up 47%• Average order size up 24%• Overall revenue & profits up 31%• Response time shortened by 35%• Eliminates outdated material with POD• Low cost testing vehicle
Direct Marketing
Marketing Automation Identify optimal marketing plan to achieve your objectives Establish benchmarks for success Build campaigns from concept through delivery so you can
focus on strategy Identify the most appropriate channel(s) to deliver the
message Channels include: SMS, Direct Mail, Augmented Reality,
Purls, Social Media and more Create the message(s) to deliver Design creative components for each channel Execute & measure results
Social & Environmental ResponsibilitySocial Responsibility Believe a sustainable environment is critical to society, our business and our people Nothing more important than commitment to safety of our employees Safety performance dramatically better than the industry average (approx. 2X as safe as the remainder of the industry) Support the community through a multitude of other activities
Protecting The Environment Emphasis on reduce, reuse, recycle Tri-certified for chain-of-custody sustainable paper (FSC, SFI & PEFC) Provide paper with up to 100% PCW & eco-friendly options Soy based inks & recycling of plastics, metals, paper, plates, etc. EPA SmartWay Transport Partnership
In-Store Merchandising Single solution provider National manufacturing solutions Creative development from prototype through
manufacturing & installation Strategic marketing solutions driven by database
management Multitude of substrates & applications Ensure brand consistency across all platforms
RR Donnelley Network
An RRD Donnelley Company Leverage the Global RR Donnelley Network Multitude of other graphic arts platforms to supplement
your Hennegan experience including (double webs, labels, forms, ISM)
Includes Pre-media(Photography, retouching & CG), In-store Marketing & Marketing Automation
Hennegan will serve as your portal to the RRD universe