helsinki iab-seminar 21:st of november 2013 · helsinki iab-seminar 21:st of november 2013...
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HELSINKI IAB-SEMINAR
21:ST OF NOVEMBER 2013
1 1 / 2 1 / 2 0 1 3 w w w. s m a r t c l i p . c o m
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THE COMPANY
www.smar t c l i p . com11 /21/2013 –2–
• LAUNCHED IN GERMANY 2008• PART OF ADCONION MEDIA GROUP• LARGEST ONLINE VIDEO NETWORK IN EUROPE• CO-OPERATION WITH LG, SAMSUNG AND PHILIPS - CTV• MULTI-PLATFORM ONLINE VIDEO• VOTED BEST ONLINE VIDEO PLATFORM 2012 (EUROPEAN READERS AWARD)
• LAUNCHED IN THE NORDICS 2010• LAUNCHED FINLAND OCTOBER 2012• ACTIVE IAB MEMBER IN ALL NORDIC MARKETS
• MORE THAN 450 PUBLISHERS• AVERAGE CAMPAIGN: 1,3 MILLION IMPS, FREQUENCY OF 4/C, PERIOD OF 3 WEEKS • 2010 - 21 CAMPAIGNS• 2011 - 502 CAMPAIGNS• 2012 - 1127 CAMPAIGNS• 2013 YTD- +2000 CAMPAIGNS • 97,8% COMPLETION RATE ON CAMPIGN DELIVERY 2012
•
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THE NETWORK
www.smar t c l i p . com11/21/2013 –3–
SWEDEN DENMARK
FINLANDNORWAYMORE THAN 450 SITES
UNIQUE
4 100 000
1 700 000
1 900 000
1 700 000
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MULTISCREEN USAGE IS REALITY
www.smar t c l i p . com11/21/2013 –4–
Video consumption on non-PC devices is growing rapidly and has overtaken PC. Smartclip can deliver ad solutions
across all four screens
THE POST – PC ERABy volume of data , more video is now watched on devices other than a PC
45%
55%
Desktops & Laptops
Smart TV’s, Game Consoles,
Set-Tops, Tablets & Smartphone
(Source: Sandvine 2011)
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▶ 1,7 MILLION UNIQUE/W
IN FINLAND
▶ ALL DEVICES
▶ BRAND SAFE
▶ TRANSPARENCY
▶ ADVANCED REPORTING -
EPINION
PRODUCTS
www.smar t c l i p . com11/21/2013 –5–
IN-STREAM SHAZAM FOR TV
▶ TOP 10 APP IN THE
WORLD
▶ MAKE THE TV SPOT
INTERACTIVE
▶ 600 000 FIN USERS
▶ 1 MILLION TAGS PER
MONTH
▶ 14-39 YEARS OLD
▶ SAMSUNG, LG, PHILIPS
▶ 200 000 HOUSEHOLDS
▶ CLICK TO PLAY OR APP
▶ LIGHT-USERS OF TV
▶ FAST GROWING
▶ CONTENT
DISTRUBUTION
▶ 3D POSSIBILTIES
▶ 20-39 YEARS OLD
CTV HOMEPAGE
▶ COMBINATION WITH IN-
STREAM, NEGATIVE OR
POSITIVE TARGETING
▶ CPM OR CPV
▶ CTV
▶ LONGER CONTENT
IN-BANNER
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SHAZAM FOR TV
www.smar t c l i p . com11/21/2013 –6–
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7
How Shazam Works
Shazam call to action
Viewer sees your TV commercial and responds to call to action via their smart phone using the trusted discovery app Shazam
Shazam returns a customResults page designed effectively to support your ad campaign
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SMART-TV
www.smar t c l i p . com11/21/2013 –8–
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SAMSUNG, LG AND PHILIPS – HOME PAGES
www.smar t c l i p . com11/21/2013 –9–
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SAMSUNG, LG & PHILIPS – CLICK OPTIONS
www.smar t c l i p . com11/21/2013 –10–
Click to Video Click to App (LG and Philips only)
Clickable display ad Full screen video Clickable display ad Full-screen brand application
Click to Webpage / Microsite Click to Ad Image
Clickable display ad Full screen website / microsite(optimized for TV usage)
Clickable display ad Full size ad image
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SO, WHAT IS THE NEXT STEP IN ONLINE VIDEO?
www.smar t c l i p . com11/21/2013 –11–
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FUTURE OF TV - ADVERTISING
www.smar t c l i p . com–12–
IP Delivery
BroadcastONE TO MANY
ONE TO ONE
LINEAR TV
ADVERTISING
CONTENT
Hybrid Broadcast Broadband TV or “HbbTV”, is a major new pan-European initiative aimed at harmonising the broadcast and broadbanddelivery of entertainment to the end consumer through connected TVs and set-top boxes.
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NEW FORMS OF ADVERTISING AND DELIVERY...
www.smar t c l i p . com11/21/2013 –13–
BRANDING ON APP-STARTAPP-TAKEOVER
PRE/MID-Roll
INTERACTIVITYTARGETING DATA-CAPTURE
ENGAGEMENT-MEASUREMENT CROSS DEVICE MATCHING
ETC.....
OVERLAYS
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...AND ENABLE INTELLIGENT CAMPAIGNS ACROSS TV AND DIGITAL.
39 %
26 %
11 %
10 %
3 %
7 %4 %
TV
Digital
Newspaper
Radio
Directories
Magazine
Outdoor
69Example budget spilt by media channel (DE)
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–15–
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IN SUMMARY - THE FUTURE IS HERE AND TV ADVERTISING...
www.smar t c l i p . com11/21/2013 –16–
...WILL BE PART OF MULTISCREEN CAMPAIGNS
...WILL BE DELIVERED THROUGH ADSERVER TECHNOLOGY
...WILL CHANGE THE PLAYERS WITHIN THE ECOSYSTEM
...WILL MOVE MONEY FROM TRADITIONAL TV DELIVERY TO
ONLINE VIDEO DELIVERY