In-App Customer Service for Gaming The key to driving LTV and reducing churn

Abinash TripathyCEO

F2P is the winning model - Lots of minnows who are potential whales

Fun Fact: F2P accounts for 65% of US$9B market growing at 27% YoY

Minnows just swim away easily……HOW DO I???

BORING!

TOO LONGNO MORE QUESTS?

OUTTA HERE

OTHER GAME WAY MORE FUN

Fun Fact: Paid conversion is between 2-7%

How do I throw a net around them?

HOW DO I???

TRY THIS…….

Nurturing minnows keeps them in play!

How do I nurture so many minnows at scale? Help them help themselves….

and engage 1-to-1 with all your whales in-game

Fun Fact: Top 1% players account for 33% revenue

they will love the attention and become your biggest champions

Fun Fact: 94% of whales likely to recommend to friends

Helpshift - for all stages of a games lifecycle

Launch

GET FEEDBACK SEND PRODUCT UPDATES

Monetize Scale Referrals

NURTURE MINNOWS

$

PRIORITIZE WHALES

GET GLOWING REVIEWS

In-app messaging enables players to talk to you directly with feedback

LAUNCH

Understand game play issues and help customers make progress

LAUNCH

Create priority queues for whales$ MONETIZE

Drive conversions in real-time during Live Events$ MONETIZE

Enable minnows to be self-servedSCALE

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A top grossing game deflects 97% ticketsDECEMBER ‘13

76MAPP SESSIONS

2.3MACTIVE USERS

36KISSUES REPORTED

SELF SERVICE = 97.3%

1.3MSELF-SERVICE

Global Launch: August 1 2013App Store: Top 20 Grossing (US)Rating: 4.5 starsDaily Tickets: 1200+Customer Team: 5

SCALE

In-app self-service reduces >90% of ticketsSCALE

FAQ Shipped

Get glowing app store reviewsREFERRALS

Helpshift is COPPA compliant - No contact information is needed

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Let us help you build a chart topping game. Visit http://get.helpshift.com/secret-weapon/ to start your free trial.