HELPING TRADE ASSOCIATIONS CUT THROUGH THE NOISE

FOR ANY ORGANISATION OR BUSINESS, DEVELOPING A UNIQUE, AUTHENTIC AND ENGAGING VOICE IS A HUGE CHALLENGE.

This is amplified for trade associations that must often balance the need for a strong message that resonates with governments, regulators, the media and other stakeholders, with the task of finding alignment among its members.

But getting the words right is only a small part of the challenge. The delivery of those words, through the right spokespeople, the right communications channels and at the right time, is the hardest part.

Our expert team of policy and communications consultants can help your organisation find a voice that accurately represents all of those you act on behalf of and ensure that you are being heard where you need it most.

We have toolkits and bespoke solutions to help trade associations cut through the noise and be heard.

These can be created using some of our core communications building blocks:

HOW WE CAN HELP YOU

PURPOSE & POSITIONING

Ensure your organisation has a clear identity and sense of direction. We work with you to build or refresh your association’s positioning framework, capturing and conveying its identity, purpose, mission and values.

NARRATIVE DEVELOPMENT

MEMBER ENGAGEMENT

MEDIA ENGAGEMENT

CRISIS COMMUNICATIONS

Enhance credibility and influence by creating a compelling narrative that ties into your strategic objectives. We stress test and hone messaging to ensure it resonates with both media and political stakeholders.

Develop a better understanding of how your association is communicating internally and whether your current style is helping or hindering your objectives. Through a combination of focus groups, interviews, shadowing and immersion sessions, we will evaluate existing approaches and make our recommendations on where and how communications to your members can be improved.

Build recognition and enhance your reputation to drive tangible returns. With our media monitoring, media liaison and media briefing support, strategic advice and bespoke reporting tailored to meet your needs, we ensure you are on the front foot – and that your voice is heard – when it comes to media relations.

Whether it’s future-proofing your communications in times of crisis or tackling an urgent issue, we can help to manage these both internally and externally.

We are there at all stages, with a bespoke crisis communications plan (which includes key lines to take, operational procedures and advice on crisis team set up), tailored sessions to test the robustness of crisis plans, structures and processes, as well as strategy development, content creation and execution.

MULTI-CHANNEL DIGITAL STRATEGY

We develop a content strategy based on your association’s objectives, target audiences and insights. This includes a plan to deliver authentic, relevant and measurable content to the right people, at the right time, in the right context and on the most appropriate channels. In addition, we will ensure that plans are in place to maximise existing content and identify opportunities for new content or fresh campaigns.

ART OF ENGAGEMENT TRAININGEngagement is at an all-time low. And no one listens. We provide your association with the tools for engaging with different audiences, whether it is to gain the support and trust of members, or to represent the industry and its positioning to policy makers, media or other stakeholders.

We conduct an audit of digital properties, such as social media and websites, to evaluate their effectiveness and develop a detailed report. This can also include recommendations for improvements, as well as competitor or partner analysis. A full reputation and performance report can explore media and political coverage and conversation, to give a 360° picture of your association and its reputation amongst different outlets and stakeholders. We also provide regular tracking and analysis of your own channels as well as the wider conversations around your association and industry.

DIGITAL LANDSCAPE AUDIT

DIGITAL STRATEGY BUY–IN

The development of any digital strategy should be based on shared objectives and a clear understanding of the way digital communications work as well as how your online presence can help to promote your members’ interests.

We can facilitate interactive workshops with relevant members to tease out this information and create buy-in across your association for the strategy.

With an office located in the heart of the European Quarter, we work closely with trade associations, public sector bodies and companies to bridge the gap between their business objectives and the policy environment they operate in.

We ensure that public affairs and communications become critical operational assets within our clients’ organisations, by managing regulatory and reputational risks and identifying associated opportunities to create true business value. With our in-depth knowledge of the EU policy environment as well as extensive expertise on how to communicate clearly and effectively to different audiences, we can help reinforce your policy and communications output.

We provide tailored integrated services across the spectrum of public affairs, corporate communications, and media relations. Our ability to provide distinctive political intelligence and analysis enables us to develop bespoke EU and pan-European advocacy, reputation and relationship building campaigns that make a difference.

Our understanding of the EU and international political environment, sector specific expertise, and highly skilled practitioners underpins everything we do. Our advice is supported by a sound understanding of our clients’ business models and priorities. We ask the right questions, challenge convention and only create work that we believe in and can be proud of.

We are part of the Hanover Group, which operates in Brussels, London, Dublin, Dubai and Abu Dhabi.

To learn about how we help trade associations, please contact Christian Hierholzer by email at: CHierholzer@hanovercomms.com or on +32 2 588 26 01

Hanover Brussels Square de Meeûs 35 1000 Bruxelles

www.hanovercomms.com/about-us/hanover-brussels/

Hanover Communications

@hanovereu

HANOVER BRUSSELS – CONNECTING YOU TO EU AUDIENCES