WITH A FULLY INTEGRATED, EFFECTIVE WELLNESS PROGRAM

Helping Hospital System Increase Wellness Program Participation

© 2015 PREVENTURE. ALL RIGHTS RESERVED.

One of the nation’s largest health systems is a

non-profit, faith-based, health system formed

in 1996 through the consolidation of four similar

health systems. The organization operates in 19

states and comprises 105 hospitals, including

30 critical-access facilities and four academic

health centers and major teaching hospitals;

community health-services organizations;

accredited nursing colleges; home-health

agencies; and other facilities that span the

inpatient and outpatient continuum of care.

background

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challenges

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As a non-profit hospital system with

hundreds of locations and a busy pool

of over 80,000 eligible lives, effectively

engaging all employees with its previous

wellness program was a challenge.

Tracking capabilities were scattered

through various websites and vendors,

thus reporting was irrelevant. Cohesive,

program-wide return on investment was

impossible to track as a result.

ENGAGING AND REPORTING ON A DISPERSED POPULATION.

They had previously used multiple vendors for their one wellness program, resulting in an unorganized, unstructured communication strategy, specifically given its geographically dispersed audiences, and an overall lack of customization and valuable data behind it.

approach

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The organization performed an exhaustive search of industry wellness providers to find

a partner that could provide a cohesive participant experience, deliver meaningful

reporting, proactively offer data-based recommendations, and drive higher overall

participation throughout the organization. As their outsourced wellness resource,

Preventure streamlined the program overall from two vendors to one fully integrated

solution with these initiatives:

TRANSITIONING FROM MULTIPLE VENDORS TO A COMPREHENSIVE PARTNER.

Improved communications and

marketing efforts through a multi-

modality communication strategy

and custom-designed marketing

pieces that cohesively shared

wellness program opportunities

and requirements for a simpler

participant message

Crafted a better, more

customized participant

engagement strategy with

quarterly themes and rotating

program focus aligned to the

organization’s culture; specifically,

a faith-based brand was inserted

throughout

Offered improved high-tech

resources for healthier living

support, along with personal data

and incentive progress through a

highly custom, user-friendly

web portal

Built a progressive multi-year

incentive strategy, including the

addition of outcomes / results to

health and wellness activities;

full management of alternative

standards included

Collaborated with existing health

plans; design and encourage

consumer-driven approach

by adding a health account

contribution to the incentive

design

Increased participation in high-

impact programs to improve

health (e.g. key web-based

challenges, lifestyle coaching

and condition / disease

management)

solutions

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Preventure’s ability to meet employees where they are geographically and as individuals

on their wellness journeys led to increased participation.

FOLLOW-THROUGH THAT IMPROVED PARTICIPATION.

The portal served as a hub for

engagement where employees could

easily access resources and program

challenges, workshops, etc. online or on

their smartphones

Employees could receive concierge-style

support through Preventure’s call center

for explanations of incentive status

and requirements, website support,

coaching, enrollment, and more

Preventure implemented significant data

integration and full management of 3rd

party data streams

- Preventure created a positive, engaging approach to enroll employees in Health Coaching and

Disease Management

- Outbound calls and emails were complemented with our “What’s

Your Why?” Campaign

Initiatives attracted more participants to

the program and allowed specific focus

on those ready to make a change

The organization’s personal account team

created a quarterly engagement strategy

for employees to continue engagement

momentum throughout the year by

personalizing the wellness program

- Initiatives incorporated awareness, fitness, nutrition and stress management for a fully comprehensive wellness experience

- Executed through enterprise-wide quarterly wellness challenges

- Quarterly themed portal resources, workshops, logs, trackers, tools, etc.

- Quarterly incentive design (portal point threshold each quarter;

premium reduction)

Preventure trained and engaged 68

Wellness Champions - internal eyes,

ears, advocates, and facilitators of the

wellness program - across the entire

network to drive higher participation

and enable local customization as

appropriate

Optimizing engagement in a diverse population.

Preventure crafted a custom web portal that mirrored the look and feel of the organization’s Intranet.

solutions

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Preventure created and implemented a fully integrated Communication Strategy that

includes electronic, text message and paper communications, all of which are fully

customized for the hospital’s population.

Multifaceted marketing campaigns

incorporated into email, direct mail,

meeting communications, new hire

materials, web portal, text messages, etc.

Implemented Fitbit integration,

supported real-time subsidized

purchases of devices, and ran

enterprise-wide steps challenge

- Nutrition challenge, along with

“Know Your Numbers” campaign

and Stressless Workshop, also

highlighted in Year 1

Customized infographics to easily

explain the incentive program

and other key elements

Created and maintained resource website for Wellness Champion Network to access marketing and communication resources as well as program resources and templates

- Turn-key resources for champions to save time and provide a consistent message

- Added in Year 2: custom Healthy Meeting Guide

FOLLOW-THROUGH THAT IMPROVED PARTICIPATION.Delivering on a tailored Communication Strategy.

Personalized marketing based on individual participation and completion.

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results

All of the above improvements resulted in employees realizing potential and existing health risks

and/or conditions. Preventure paved the way for a healthier lifestyle.

With the help of Preventure, the organizatoin established a Wellness Champion Network of 68

individuals across all 89 markets and growing, giving its employees even more resources and

support to continue their wellness journeys between program activities or incentives.

WITHIN THE FIRST YEAR OF THE NON-PROFIT’S WELLNESS PROGRAM WITH PREVENTURE, PARTICIPATION IN PERSONAL HEALTH ASSESSMENTS (PHA) MORE THAN DOUBLED.The non-profit’s wellness program was launched on January 2, 2014. Powered with the tools

provided by Preventure, the non-profit started to see the measurable value of its change

in partnership. Tracking participation, year-over-year employee health improvements, and

return on both investment and wellness, the hospital system began seeing the benefits of

wellness like it couldn’t have before.

111% increase in PHA

(Personal Health Assessment)

participation due to universal

access, available from any

location, on multiple devices

53% increase in

participants who accessed the

wellness portal encouraging

further engagement, program

participation and an overall

increase in return on wellness

and investment

14% increase

in Biometric Screenings

participation with the help

of onsite screen events

making it easier for employees

13% increase in

employees receiving wellness

incentives (medical plan

participants) with a clearly

communicated real-time points

tracker to assure transparency

and positive experience

Resulting from a partnership with Preventure, the organization experienced: