Help change lives with us.

Community Fundraising Toolkit

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About Seattle Children’sWe are united by a compelling mission:

We provide hope, care and cures to help every child live the healthiest and most fulfilling life possible.

Hope. Care. Cure.

These three simple words capture what we are here to do. That’s because at Seattle Children’s, compassionate care, breakthrough research and generous donors come together every day for children who need us.

Compassionate Care

For more than 100 years, Seattle Children’s Hospital has specialized in meeting the unique physical, emotional and developmental needs of children from infancy through young adulthood.

Through the collaboration of physicians in nearly 60 pediatric subspecialties, we provide inpatient, outpatient, diagnostic, surgical, rehabilitative, behavioral, emergency and outreach services – regardless of a family’s ability to pay.

Breakthrough Research

At the forefront of pediatric medical research, Seattle Children’s Research Institute is working to cure childhood disease in partnership with Seattle Children’s Hospital and Seattle Children’s Hospital and Research Foundation. The institute consists of nine major centers, and is internationally recognized for its work in cancer, genetics, immunology, pathology, infectious disease, injury prevention and bioethics.

Generous Donors

Seattle Children’s was initially founded and run by a group of philanthropic women more than 100 years ago. Their generous spirit can be seen today in the support of thousands of donors and guild members, and it’s their support that ultimately makes it possible for our care and research teams to come together – raising funds to ultimately create better futures for our patients.

Sadie was born with a critical heart condition. The valves between her atria and ventricles were malformed and leaking. Despite surgery, Sadie’s tiny heart continued to fail.

But Sadie’s doctors offered new hope: At two months old, Sadie would become the first child in the U.S. to benefit from a tiny mechanical heart valve being tested in a research trial at Seattle Children’s. The procedure was a success and Sadie’s health quickly improved.

“We are so happy to know her successful surgery will help these valves save many other very young patients.”— Lee’or and Wendy Rutenberg, Sadie’s grateful parents

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Welcome

When compassionate care, breakthrough research and generous communities come together, amazing things happen.

Dear Fundraiser,

The goal of Seattle Children’s is to be the best, and we couldn’t do it without our generous community of fundraisers. Your efforts help us provide outstanding patient care, support research into groundbreaking treatments and ensure no child who needs us is ever turned away.

A lot of work goes into planning and implementing events and projects. Details matter in fundraising. Donors trust us with their money, which is a big responsibility. We must ensure that volunteers are raising money for Children’s according to federal and state regulations and in compliance with Children’s policies and procedures.

Please see our Community Fundraising Application and Guidelines for Fundraising Events to help you in your planning. We pride ourselves on the integrity of our volunteers. We trust you will make decisions and manage your events in the best interest of Seattle Children’s Hospital.

Thank you for your support,

The Community Events and Programs TeamSeattle Children’s Hospital and Research Foundation(206) 987-2153community.fundraiser@seattlechildrens.org

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Toolkit Table of ContentsThere are a wide variety of ways you can support Seattle Children’s. From direct fundraising to special events, we hope you’ll find the resources in this toolkit useful.

Fundraising Guidelines 5 Support from Seattle Children’s 6Community Fundraiser Support Levels 7Getting Started 8Social Media Tips 9Personal Fundraising Pages 10Children’s Miracle Network 12The Benefiting Logo 13Concluding your Fundraiser 14

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Fundraising Guidelines

• The Community Fundraising Application must be submitted to the Community Events team for approval at least 30 days prior to the date of your fundraising event or promotion launch. A separate form must be submitted for each new event.

• If you plan to use proceeds from your event to help cover expenses, we ask that the total expenses not exceed 1/3 of the gross revenue. Depending on the nature of the event, Seattle Children’s Hospital Foundation may require a minimum guaranteed donation.

• A list of products or percentage of sales tied to a promotional offer that benefit Seattle Children’s must be included with your proposal and approved before being advertised.

• Community fundraising projects must have promotional materials reviewed and approved by Seattle Children’s before they can be used. Printed materials and other messaging should state that your event is “benefiting Seattle Children’s Hospital.”

• Seattle Children’s is unable to advance monies, solicit sponsorship revenue or sell tickets on behalf of your group.

• Your fundraising group is responsible for recruitment of volunteers to support your event.

• All necessary permits and certificates of insurance required by city ordinance or otherwise is the responsibility of your fundraising group.

• All raffles must be licensed in accordance with state law. Seattle Children’s does not hold a raffle license. If you wish to conduct a raffle you must obtain your own license. For more information, please contact Washington State Gambling Commission at 1-811-345-2529 or www.wsgc.wa.gov.

• Due to confidentiality commitments, Seattle Children’s is unable to release donor, volunteer, employee, physician or other mailing lists for the purpose of solicitation of funds or participation in your event or project.

• If circumstances warrant, Seattle Children’s may opt out as a beneficiary of the event/promotion at any time with no obligation.

• The fundraising event or appeal organizer/sponsor/organization agrees to indemnify, refund and hold Seattle Children’s Hospital and Seattle Children’s Hospital Foundation harmless against and in respect of any and all claims, demands, losses, costs, expenses, obligations, liabilities damages, recoveries and deficiencies, including interests, penalties and reasonable attorney’s fees that shall be incurred or suffered by Seattle Children’s Hospital and Seattle Children’s Hospital which arise, result from or relate to the fundraising event or appeal, the organizer/sponsor/organization’s performance of its agreement as specified in these guidelines and Community Fundrasing Application.

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Support from Seattle Children’s

Ways We Can Support:

• Assist with expert fundraising advice and industry knowledge• Help you determine which fund to benefit based on your unique fundraising goals• Provide you with our specialized fundraising logo• Write and provide you with a letter of support to endorse your solicitations of

donated items and event spaces• Lend you a “Thank you for supporting Seattle Children’s” banner, brochures, and

other promotional items (based on availability) • Approve the usage of grateful patient images, videos, and stories from our social

media channels or YouTube• Access to a Personal Fundraising Page• Templates for Thank You letters, Sponsorship Packages, and Event Flyers

Unfortunately We Cannot:

• Guarantee event attendance of patients, physicians, or staff• Secure volunteers for your event• Support your event financially• Provide Seattle Children’s stationary or thank you cards• Solicit businesses or vendors on your behalf• Provide contact or mailing information of our donors and vendors• Guarantee social media promotion from our channels• Guarantee post-event check presentations or tours

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Community Fundraiser Support Levels

Under $5,000 • Benefiting Logo (sent as jpeg unless otherwise specified) • Use of any public content on our Seattle Children’s YouTube site • Placement on Seattle Children’s Calendar of Events • Seattle Children’s Informational Brochure • “Thank You for Supporting Seattle Children’s” Banner (must be returned upon

completion of event or promotion) • A personalized fundraising page for your event or promotion• Event Flyer Template• Thank You Letter Template• Sponsorship Package Template

$5,000 - $10,000• All items listed above• Check presentation photo outside front entrance of Seattle Children’s Hospital

(dependent upon staff capacity and availability, must be during business hours M-F. Please note; this does not include a hospital tour.)

$10,000 +• All items listed above• A tour of Seattle Children’s Hospital (dependent upon staff capacity)

$25,000 +• All items listed above• A patient or physician speaker for your event if second annual (based upon availability)• Staff representation at event or promotion if it is second annual (based upon nature of

event)

Based upon availability, your event or promotion can request logoed giveaways such as:

• Hand sanitizer• Pens • Window Clings• Lip Balm• Bandaids

Event or promotion totals must be reported to Seattle Children’s Hospital prior to the scheduling of a check presentation or hospital tour.

Seattle Children’s hopes to support each fundraiser held on our behalf, though due to staff capacity, below are our standard levels of support based on anticipated funds raised.

PLEASE NOTE:

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Getting StartedOrganizing a Successful Event or Promotion:

Register your event or promotion Fill out and submit your Community Fundraising Application online at www.seattlechildrens.org/giving/donate/fundraise/event-proposal-form

Form a planning committeeThe enthusiasm and dedication of the people who brainstorm, plan and organize your event or promotion increases the opportunity of a successful fundraising activity.

Establish goalsHave realistic and measurable financial goals.

Choose the right event or promotionThe type of event or promotion you choose should fit the size, interest, talents, goals and time availability of your group.

Schedule your event or promotionGive yourself plenty of time to organize, publisize and guarantee maximum participation.

Types of Events and Promotions:

• Garage Sales• Sporting or athletic events• Wine Tastings• Auctions• Club or restaurant openings• Enthusiasts events (motorcycle ride,

scrapbooking, marathon, car exhibition, golf tournaments)

• Fashion shows• Backyard BBQs• -a-thons (walk, swim, bike, run, jump-rope,

dance, bowl)• Concerts or “Battle of the Bands”• Restaurant Community Nights

Have a new event or promotion idea you would like to talk through? Contact us at community.fundraiser@seattlechildrens.org.

and more!

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Social Media Tips

• Create an event on Facebook to promote your event and invite family and friends• Make sure your event is set to public so that others can share your event on their

timelines• Add Seattle Children’s Hospital as a “Co-Host” of the event so our social media team can

interact with your guests or answer questions• Tag Seattle Children’s in any and all Event posts• Incorporate photos or videos into posts to increase audience engagement • Use our #SCYesToKids tag on all posts

Facebook

• While it can be beneficial to create a Twitter specifically for a fundraiser, it is often easier to utilize one’s own account to reach a public when promoting an event on Twitter

• Offer a prize, such as tickets to your fundraiser or an item, to one randomly selected user who retweets a promotional tweet to reach a larger audience

• Be sure to tag Seattle Children’s in any tweets for a chance to have us reshare your post• Use our #SCYesToKids tag on all posts

Twitter

Instagram• If you are hoping to make your fundraiser annual, consider creating a specific Instagram

account for event• Share both pre event and post event photos for your fundraiser to increase engagement

with your audience• Be sure to tag Seattle Children’s in any posts or stories• Hint: It is easier for our Social Media team to reshare your post or story than to

create a post from scratch, increasing your chances of being promoted by our team• Use our #SCYesToKids tag on all posts

• Share approved video content from our YouTube page to any social media platform to increase awareness for your fundraiser

• Show a video from youtube.com/SeattleChildrens at your event to inspire donors to give

YouTube

PLEASE NOTE:Due to a high volume of requests, we cannot promise promotional

social media support from Seattle Children’s for any fundraiser.

@facebook.com/seattlechildrens

@seattlechildrens

@seattlechildren

@youtube.com/seattlechildrens

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Personal Fundraising Page (PFP)

What is a PFP?A personal fundraising page is an web-based platform that invites your donors to give online. Each page can benefit one fund of your choosing at Seattle Children’s Hospital and provides an area for you to share your story and photos. With a set goal for each page, a scrolling donor list, and a thermometer that fills as you reach your total, a PFP will engage those who give to your page as they help you reach your goal!

With each donor who gives to your page, Seattle Children’s will issue an individual tax-deductible receipt for each completed gift. Utilizing a PFP is an effective way to raise funds for Seattle Children’s without having to keep track of totals. They can easily be shared to social media pages, have no minimum required goals and can be used year after year.

PFP Example:

Kat’s Crew

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PFP Frequently Asked QuestionsWhy a PFP and not GoFundMe?

When you raise money through a PFP, donations are directed immediately to Seattle Children’s and no process fee is taken out of your donations. Additionally, Seattle Children’s is then able to thank each individual donor from your page with a letter in the mail that contains information pertinent to claiming a tax deduction. GoFundMe or other crowd-funding sites do not offer us a way to thank your donors and may also charge fees to process your donor’s gift.

I don’t see the area of the hospital I want to support, what do I do?

If the area you would like to support isn’t listed, please reach out to us at community.fundraiser@seattlechildrens.org and we can help you set up a PFP that fits your fundraising goals!

Can I access Seattle Children’s donor data drives?

Donor privacy and information is protected by law, and therefore we are unable to share that information with you. You can see your donor’s name and gift amount on your dash-board if your page’s donors choose to share it at the time of their gift.

Can I create a team fundraising page?

Yes! A basic Team Fundraising Page will be created for the team captain. You then will have the option of personalizing it the same way you personalized your PFP page. All members who sign up on your team will be listed on the TFP with their amount raised.

My donors don’t feel safe giving online, how can they give to my page?

Our website is secure, and your donors will have access to their e-receipts immediately. However, we can also accept offline gifts. If you collect cash or checks from your donors, please drop them off at our office or mail checks right away. In order for the donation to be properly credited to your PFP you must notify us that the donation(s) were collected by you for your specific fundraiser. Please provide the URL of your PFP on the memo line of checks and include a note with any additional information.

Seattle Children’s Hospital and Research FoundationATTN: Community Events and ProgramsM/S S-200 PO Box 5371Seattle, WA 98145-5005

Ready to create your PFP?Head to www.seattlechildrens.org/giving/donate/fundraise/create-fundraising-page/ to get started!

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Children’s Miracle Network

Seattle Children’s Hospital is a proud member of Children’s Miracle Network Hospitals (CMN Hospitals), a national nonprofit organization that fundraises for 170 premier children’s hospitals across North America.

You can become a CMN Hospitals fundraising partner and join the many businesses and civic organizations that contribute to Seattle Children’s by selling Miracle Balloons or hosting dance marathons, golf tournaments and other special events.

About

For more information about how your business or organization can become a CMN Hospitals fundraising partner, email Kira Haller or call 206-987-4987.

CMN Hospitals Fundraiser SupportCommunity members who fundraise for Seattle Children’s through Children’s Miracle Network adhere to the same levels of support as mentioned on page seven of this booklet. However, fundraisers may also request CMN branded items to support their event or promotion such as:

• CMN Hospitals Banner• Assorted CMN logoed items • (based upon availabilty• Access to our CMN Hospitals online • fundraising platform• Potential promotion for your event • on our CMN blog

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The Benefiting LogoThe benefiting logo is specifically for use when an external organization raises funds on behalf of Seattle Children’s. The benefiting logo is available in both a horizontal and a stacked, or vertical, orientation and can be used independently or in a lock-up with the external organization’s logo (or typographic treatment of its name) as described below.

The benefiting lock-upWhen the benefiting logo and the external organization’s logo are used in close proximity to one another, the benefiting lock-up is required.

The lockup file includes a dotted-line separator between the two logos, with clear space on either side of the dotted line equal to the height of the “S” in the Seattle Children’s logotype

Joe’sCoffeehouse

Logo of External Organization

Logo of External

Organization

Logo of External Organization

As a community fundraisers, we require that you only use our benefiting logo on online or print promotion. The benefiting logo should always adhere to the guidelines in the graphic above. If you have any questions regarding the benefiting logo please reach out to Seattle Children’s Community Events and Programs team.

Examples:

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Concluding your FundraiserCongratulations! You have successfully concluded your fundraiser for Seattle Children’s Hospital. Now that your event or promotion has ended, here are some next steps:

Notify the Community Events and Programs TeamWe love to hear about community fundraiser’s events and promotions! Send us an email or give us a call at the conclusion of your fundraiser so we can begin the event or promotion reconciliation process.

(206) 987-2153community.fundraiser@seattlechildrens.org

Thank your donors and vendorsWhile we’re sure your donors or vendors were thanked throughout the duration of your event or promotion, we recommend another thank you at your event or promotion’s end as well. This allows your donors to share in the success of your fundraiser, and will encourage them to participate again!

Send funds to Seattle Children’s HospitalThere are many ways Seattle Children’s can recieve funds, but our preferred method is via check. Checks can be dropped off at our administrative office or can be mailed to our office at:

Seattle Children’s HospitalATTN: Community Events and Programs M/S S-200 PO Box 5371Seattle, WA 98145-5005

Post on social mediaYou worked hard on your event or promotion, why not share the positive impact you’ve made with your community? Be sure to tag us in your post for potential promotion and use #CommunityFundraiser.

Begin planning for next yearWant to host your event or promotion again next year? There is no time like the present to begin planning! We are happy to help grow your fundraiser into an annual event.

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Help change lives with us.

Contact us with any questions or to talk more about how you’d like to be involved.

Community Events and Programs

Seattle Children’s Hospital & Research Foundation(206) 987-2153community.fundraiser@SeattleChildrens.org

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