hellowallet forum: benefits & behavior change part ii, rick bowman
TRANSCRIPT
Technology InsightsOpportunities for Behavioral Economics
Rick Bowman | VP, Engineering, HelloWallet
1. Behavior Change Meets Technology
2. 5 Major Trends in Context
3. HelloWallet Roadmap
4. Questions & Feedback
Agenda
Behavior
change and
technology
collide:
What does our
world look like
in 2014?
Your companies
are enabling
this evolution.
Old methods
are becoming
obsolete.
New methods
are becoming
standard.
Mobile Data Cloud UXPersonalizatio
n
What matters in 2014?
Mobile
4X Usage
with Mobile
Mobile
Insights
Mobile
Native iOS and
Android apps
Mobile
Data
Data
Data
Making Sense of
Large Data Sets
Data
Risk of Incomplete
Information
Data
Casting light on
easy wins
Data
Responsiveness to new information
Cloud
Cloud
Connectivity
Cloud
Smart
Automation
UX
UX
User-centered
design process
Personalization
Personalization
Personalization
One size does
not fit all
Personalization
Too personal is
creepy
LET’S BUILD
A BETTER FUTURE