A r t D i r e c t o r

P a s s i o n : B r a v e i d e a s

F i l m : E x M a c h i n a

B u s i n e s s b o o k : F u n k B u s i n e s s ,K j e l l A N o r d s t r ö mJ o n a s R i d d e r s t r å l e

N o v e l b o o k : C o r r e c t i o n s ,J o n a t h a n F r a n z e n .

B a n d : P i n k F l o y d

3 2 . B r a z i l i a n w i t h I t a l i a n c i t i z e n s h i p

t h i a g o z a n d o n a i . c o m . b r

I believe in powerful ideas and concepts. And that new ideas might not be “ads as we know them." I'm hungry for knowledge and understand that it is all about connecting people and put their minds at the service of work.

helloI’m Mika.

ONE WG - Former DDB agency 2014 – presentAdvertising Agency, Florianópolis – SC

Head of Art and Design

Reports to: Creative Director

I was responsible for creating campaigns that resulted in recruiting important clients, such as Mini

Kalzone, a food brand, and Unimed Santa Catarina, a healthcare company. Art Director and Head of Art of the

client Studio Z, in the fashion branch of the agency.

Design skills: Brands, Institutional books, Visual merchandising, and Sales outlet.

P R O F E S S I O N A L E X P E R I E N C E

A G E N C Y

FORMULA - Former GREY agency 2011 – 20124x4 Media Group, Florianópolis/SC

Art Director

Reported to: Creative Director

I was part of the creation team of the agency as Art Director, responsible for campaigns to brands, such

as Beiramar Shopping, A Hora de Santa Catarina Newspaper, and Public Health Secretariat of Santa

Catarina State. I was the leader of Art Direction for clients in the fashion branch of the agency, such as

Raphaella Booz (Spring-Summer and F all-Winter 2011 Campaings), and Cativa (Brand repositioning and

campaigns to the brands ExcoOil, Gris, Cativa Kids).

D/ARAÚJO - INDEPENDENT ADVERTISING AGENCY 2008-2010Advertising Agency, Florianópolis – SC

Art Director

Reports to: Creative Director

I developed institutional campaigns and product launching for the brand Döhler, contributing for the

company’s recognition as one of the five biggest companies of Textile Industry in the southern region of Brazil. I

was part of the main team of competitors of the agency, responsible for prospecting Tigre/SA, in charge of

directing and executing Art Direction, enabling the agency to obtain the company’s Endomarketing account.

P R O F E S S I O N A L E X P E R I E N C E

DEZ PROPAGANDA 2005-2007Advertising Agency, Porto Alegre – RS

Art Director

Reports to: Creative Director

I created campaigns for FIAT automobiles, Banco Banrisul, Massey Fergurson, Batavo, and Dakota. I was proactive

in advertising actions for FIAT that helped the agency become the Agency of the Year at Prêmio Colunistas 2006. I

developed the concept of Dakotas’s stand for 2 years at Couromoda, one of the biggest events in the footwear

industry, which helped the brand to strengthen its image.

I aimed, in each job, to expand the strategy of communication in social media, no-media, and digital

media with the objective of generating new businesses.

E21 2004-2005Advertising Agency, Porto Alegre – RS

Art Director Jr.

Reports to: Art Director

I worked for clients such as Ipiranga Chemistry, Artecola, and Mercedes-Benz dealers, contributing to

the market growing out of each one of them.

A G E N C Y

PAIM MCCANN ERICKSON 2006-2008Advertising Agency, Porto Alegre – RS

Art Director

Reports to: Creative Director

I carried out important jobs f or the clients Rossi, Ritter Cereais, Uniritter and Moinhos Shopping, in which I

developed advertising actions and pieces for a variety of media. I developed the launching campaign of Cartão

Tri, an initiative of Porto Alegre City Hall to benefit people that use public transportation in the city. I was

proactive to the client Ritter Cereais in the development of a sales outlet action in the universities of the city.

The action was awarded and helped the agency to become recognized as Agency of the Year in 2009 at Salão

da Propaganda. I was responsible for the graphic repositioning of Jam packages from Ritter Cereais.

GOVERNOR’S POLITICAL CAMPAIGN 2014Political Campaign’s Agency, Florianópolis – SC

Head of Art

Reported to: Official marketing professional

Planning and production of advertising films in all stages of the campaign. Brand development, graphic positioning,

and visual identity of the candidate. Production of films, online actions, website, and social media content. Emphasis

on creating a post on Facebook resulting in more than 200,000 shares and 1 million likes.

Art direction, Coordination, Talent recruitment, and creative direction.

CIA SOCCER TRAVEL 2013Cia Soccer Travel – Marketing/Entertainment, São Paulo/SP

Marketing Supervisor

Reported to: President

Supervision and development of Marketing tools. Development of strategic positioning and communication focused

on international amateur soccer and sports to destinations, such as Cancun, Portugal, Spain, and the United States.

Structuring of the Marketing department in all levels with development and action on social media. Creation of the

new website and reorganization of social media. I developed the new concept of the company, preparing it to a new

moment and customer segmentation. In Cancun, I implemented new tools such as guided research and real-time

online sharing point.

DABLEO COMUNICAÇÃO 2000-2004Advertising Agency, Porto Alegre – RS

Art Director

Reports to: Creative Director

I began to work as an Art Director at Dableo Comunicação. I gained experience in the development of

campaigns for retail and real estate sectors. I developed websites and online advertising.

P R O F E S S I O N A L E X P E R I E N C E

A G E N C Y

A N O T H E R P R O F E S S I O N A L E X P E R I E N C E S

CITY HALL POLITICAL CAMPAIGN 2012Political Campaign’s Agency, Joinville/SC

Head of Art

Reported to: Official marketing professional

Brand development, graphic positioning, and visual identity of the candidate. Production of films, online

actions, website and social media content.

Coordination, Talent recruitment, and creative direction.

SENATOR POLITICAL CAMPAIGN 2010Political Campaign’s Agency, Florianópolis/SC

Head of Art

Reported to: Official marketing professional

Brand development, graphic positioning, and visual identity of the candidate. Production of films,

online actions, website and social media content. I developed an online video that resulted in more

than 8,000 views and spontaneous media based on parody of the TV series 24 hours.

A C K N O W L E D G M E N T S A N D A W A R D S

E D U C AT I O N

GRADUATED IN ADVERSTING – ESPM – PORTO ALEGRE – 2010

CHARLES WATSON CREATIVITY LEADERSHIP STUDY - 2013 - PORTO ALEGRE

D&AD FUTURE LEARN STATEMENT OF PARTICIPATION

BRAND STORYTELLING - 2015

LUERZERS ARCHIVE MAGAZINE - Vol.02/15. ABRAZ/SC

PROFESSIONAL OF THE YEAR AWARD REDE GLOBO - Professions, UNIMED SANTA CATARINA

GOLD/FEPI FESTIVAL DE LA PUBLICIDAD INDEPENDIENTE ARGENTINABlind Date, DPPD – DELEGACIA DE POLÍCIAS DE PESSOAS DESAPARECIDAS/SC

PRÊMIO COLUNISTAS – Paixão Arrasadora, FIAT

PRÊMIO COLUNISTAS – Rádio Táxi advertisement, FIAT

SALÃO DA PROPAGANDA –Manchas campaign, FIAT

ANUÁRIO DE PROPAGANDA/RS – Five pieces for FIAT, RITTER CEREAIS

SALÃO DA PROPAGANDA/RS – Floor sticker, RITTER CEREAIS

PRÊMIO FIPTUR – Abraço movie, SANTUR/SC

PRÊMIO CATARINENSE DE PROGAGANDA – Feel in top. campaign, ACAVITIS

PRÊMIO CATARINENSE DE PROPAGANDA – Chopp mug, SANTUR/SC

PRÊMIO VOTO POPULAR REVISTA ABOUT - Bactérias campaign, HEALTH SECRETARIAT/SC

PRÊMIO TOP DE MARKETING ADVB – Empreguetes campaign, KOERICH