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ICELANDAIR UNIQUE SELLING POINTS HELGI MÁR BJÖRGVINSSON | SVP MARKETING & SALES ICELANDAIR

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Page 1: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE

ICELANDAIR UNIQUE SELLING POINTS HELGI MÁR BJÖRGVINSSON | SVP MARKETING & SALES ICELANDAIR

Page 2: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE

Marketing & Sales

Helgi Már Björgvinsson - SVP

ORGANIZATION

Pricing & Revenue

Management

Matthías Sveinbjörnsson - DIR

Distribution & E-business

Development

Árni Siguðsson - DIR

Icelandair

Saga Club

Ingibjörg Ragnarsdóttir - DIR

Icelandair

Service Center

María Rún Hafliðadóttir- DIR

Marketing & Business

Development

Guðmundur Óskarsson - DIR

ICELAND

Þorvarður

Guðlaugsson

GM

USA & CAN

Þorsteinn

Egilsson

GM

SCA

Bjarni Birkir

Harðarson

GM

UK

Andrés

Jónsson

GM

C-EUROPE

Einar Páll

Tómasson

GM

GSA

Ársæll

Harðarson

GM

Page 3: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE

Icelandair offices

Icelandair GSA

Page 4: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE
Page 5: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE

For our customers,

employees, environment

and shareholders.

WE CARE

Through consistency,

reliability, clear product

alternatives and friendly

service.

WE THINK CLIENTS

Via teamwork, shared

information and values,

accountability and

profitability.

WE DRIVE RESULTS

REFRESHING ICELANDIC

TRAVEL EXPERIENCE

Page 6: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE

REFRESHING

Defines the company’s

emotional modifier and how we

should deliver our services.

TRAVEL

Defines the company’s

business category.

The nature of the product.

ICELANDIC

Defines the company’s

descriptive modifier. Further

clarifies the nature of the

business function.

EXPERIENCE

Describes the function

of the brand.

ICELANDAIR POSITIONING

Page 7: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE

Maintaining consistency

through the chain

Page 8: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE
Page 9: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE
Page 10: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE

Orange

The Icelandic volcanos

and the midnight sun.

Blue

Connection with the

deep blue ocean around

Iceland.

Page 11: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE
Page 12: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE

ÍSLENSKA

Vantar góða

lokamynd hér.

Page 13: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE
Page 14: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE
Page 15: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE

GREAT CUSTOMER FEEDBACK

Page 16: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE

ÍSLENSKA

Dæmi um auglýsingaefni sem

er íslenskt, prentauglýsingar

og vefborðar.

Page 17: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE
Page 18: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE
Page 19: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE
Page 20: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE
Page 21: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE

Icelandair Info

Page 22: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE

Pillows

Page 23: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE

Headrests

Page 24: HELGI MÁR BJÖRGVINSSON | SVP MARKETING & …...ICELAND Þorvarður Guðlaugsson GM USA & CAN Þorsteinn Egilsson GM SCA Bjarni Birkir Harðarson GM UK Andrés Jónsson GM C-EUROPE

ICELANDAIR GROUP

Reykjavík Airport

101 Reykjavík Iceland

Tel: +354 50 50 300

Fax: +354 50 50 389

[email protected]

Copyright © Icelandair Group.

All rights reserved.


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