held in des moines, is iowa’s great celebration, a salute to the …€¦ · · 2017-11-20the...

The internationally-acclaimed Iowa State Fair is the single largest event in the state of Iowa and one of the oldest and largest agricultural and industrial expositions in the country. Annually attracting more than one million people from all over the world, the Iowa State Fair, held in Des Moines, is Iowa’s great celebration, a salute to the state’s best in agriculture, industry, entertainment and achievement. It is the true heartbeat of the Midwest, unequaled and unparalleled.

National media frequently rank the Iowa State Fair as

. Midwest Living magazine named the Iowa State Fair one of the “Top 30 Things Every Midwesterner Should Experience.” The Fair is the only Fair listed in The New York Times best-selling travel book,1,000 Places To See Before You Die, and the subsequent travel book, 1,000 Places To See In The U.S.A. & Canada Before You Die. The Iowa State Fair is also known as because the event features all of the traditional activities associated with state Fairs in a park-like, 450-acre setting, which has been the Fair’s home since 1886. The Fairgrounds and adjoining 160 acres of campgrounds are listed on the . Most of the buildings pre-date World War I; many are priceless examples of iconic American exposition-style architec-ture.

Throughout its history, the Iowa State Fair has been a unique institution, serving to educate, inform and entertain people from all walks of life. It is an outstanding agricultural showplace, boasting one of the . The Iowa State Fair also show-cases visual and performing arts with a variety of special exhibits and activities.

Each year, hundreds of manufacturers and industrial representatives clamor to rent coveted exhibit space. In addition to its tremendous showcase of agriculture and industry, the Iowa State Fair is also an entertainment destination for Iowa and the Midwest. Nearly 600 exhibi-tors and concessionaires sell quality merchandise and tasty foods, with several being served on a stick. Hundreds of displays, exhibitions, demonstrations, unique attractions and all kinds of competition – for fun, for ribbons and for the pride of winning – make the Iowa State Fair .

We believe that sponsorship of the 2018 Iowa State Fair is a between your business, the Fair and more than one million annual attendees. We are committed to a posi-tive and memorable experience for all parties. When considering a sponsorship opportunity with the Iowa State Fair, imagine the experience you want to create and the impression you want Fairgoers to remember. We will work with you to help you accomplish your goals.

While some sponsors seek to engage with the Fairgoers, other sponsors are solely seeking . Whatever your goals, we can help you meet them. As an Iowa State Fair sponsor, you have the opportunity to directly interact with Fairgoers and bring your product, service or message to them. Whatever your need or objective is, we can help you sell, sample or promote your business or message.

There are available to sponsors of the 2018 Iowa State Fair including the use of the official Iowa State Fair logo for your marketing and public relations needs. The information that follows outlines our different sponsorship levels which can be customized to meet your needs. Did you already have something in mind? If so, please let me know. We are always looking for new and fun ideas that will benefit your business and our Fairgoers.

Fees paid through Iowa State Fair sponsorships directly support the general operating budget of the 2018 Iowa State Fair. These funds are different from those raised by the Blue Ribbon Foundation, who actively raise funds for the renovations and capital improvements to the Fairgrounds. Contributions made to the Blue Ribbon Foundation are charitable tax-deductions; Iowa State Fair sponsorships are not considered tax-deductible. For more information about the Blue Ribbon Foundation, visit www.BlueRibbonFoundation.org.

We look forward to that will fulfill your goals.

Iowa State Fair Sponsorship Director Email: [email protected] Desk Phone: 515-401-1676; Cell Phone: 515-229-1479

The 2017 Iowa State Fair was a ! In more way than one! You can’t think of this past Fair without recalling the . Eleven near perfect days, only two of which had light rain, and most were sunny with highs in the 80s. And then there were the Fairgoers! visitors enjoying new attractions along with traditions that have created memo-ries and enhanced visits year after year. It truly was a Fair for the record books. The 2017 Fair theme highlighted the

. Thrill Ville encompassed an expanded Midway; Thrill Town entertained families with young children, and Thrill Zone provided high-flying and high-speed thrills for the bravest Fairgoers. During the 2017 Fair, our who viewed 1,828,297 pages. Of these viewers, 44.35% were new visitors. 72% of the views were from a mobile device, 19.38% desktop and 5.90% tablet. Even one week after the Fair, we had 23,627 users viewing 59,923 pages.

173,132 “likes” (last year 171,274). Of those, 21% are ages 13-24, an elusive demo-graphic to reach with traditional media. 61,734 followers (last year 49,021) and 907 follow-ers (804 last year) of @ISF_ButterCow. 22,205 followers (last year 17,600). The from where people visited our website during the Fair: Omaha, Madison, Des Moines, West Des Moines and Chicago. Several made their debut in 2017: the final phase of plaza improvements underneath the West Sky Glider, now named Jacobsen Plaza and infield improvements north of the Grandstand. Plus, 44 tasty new foods did not disappoint, in-cluding our top three finishers: Steer N Stein’s Pork-Almighty, G Mig's Applewood Smoked Chicken Wrap, and Iowa’s Big Pork Leg from Campbell’s Concessions. The Iowa State Fair welcomed to the Fairgrounds in August. These first-time Io-wa State Fair sponsors included: Casey’s General Stores, FairLife Milk Tour, Iowa 4-H Foundation, Iowa Credit Union League, JACK’S® Pizza, Mercy College of Health Sciences, NAPA Auto Parts/Chase Elliott, Nathan’s Famous Hot Dogs, Outlets of Des Moines, Senior Housing Management, STOK Cold Brew Coffee, and Snyder Landscaping & Lawn Care. A total of 85 sponsors supported the 2017 Iowa State Fair. One special note – the celebrated a 25 year anni-versary this year. A quarter century of investment and improvement to the Fairgrounds that we enjoy every August. And all year round. Next year we expect to build on past Fair successes and we hope you will join us as an Official Spon-sor of the 2018 Iowa State Fair: !

1,828,297 44.35% were NEW visitors!

Top countries . . . Top cities . . . 1. United States 1. Omaha 2. Canada 2. Madison 3. United Kingdom 3. Des Moines 4. Germany 4. West Des Moines 5. Australia 5. Chicago

61,734 current audience 1,313 new followers 97 Tweets 278 Re-Tweets 28,200 Profile visits 4,609 Mentions 1,300 Likes 198 Replies 332,000 impressions during Fair 517,700 impressions in August

173,132 “likes” during the Fair

22,205 current audience (17,600 in 2016)

41 years old (mean)

31% are 30-39 years old

55% are younger than 40

39% Male

61% Female

99% of Fairgoers rate the Iowa State Fair as (the other 1% were eating something on a stick and could not respond when asked)

$126 was reported as the average amount of money spent at the Fair

was the average length of time spent at the Fair

10% of Fairgoers attend all 11 days while

74% of adult Fairgoers have an income greater than $50,000

Fairgoers also reported Nebraska, Mis-

souri, Minnesota, Texas, Alaska & New York as their home states.

55.3% of Fairgoers live in Polk, Dallas & Warren Counties

*Data taken from 2016 Iowa State Fair survey with 663 Fairgoers participating in the survey.

For enjoyment

To see a friend or family member compete in a livestock show

To see a friend of family member perform on stage

To see a friend of family member’s exhibit or entry

Rides & games

The food

Camping

Family or group outing

Corporate retreat

A specific Grandstand or free Stage show

Shopping

Volunteer opportunity

People-watching/Fairgoer-watching

Eat something on a stick (repeated several times throughout the visit)

Visit the exhibitors in the William C. Knapp Varied Industries Building

View the livestock in the barns and the Animal Learning Center

Remember the years past in Pioneer Hall & Heritage Village

Enjoy free entertainment on one of the five free stages

Enjoy the photography salon in the Cultural Center

Take their children to Little Hands on the Farm

Make memories with friends and family

View the projects in the 4-H Building

Stroll through the Machinery Grounds

Enjoy a show in the Grandstand

Visit the DNR Building

See the Butter Cow

Enjoy the Midway

Record!

91,569 70,927 86,408 77,174 78,574

95,624 90,259 103,424 93,041 96,578

115,959 113,873 120,833 103,555 103,331

101,783 97,923 112,396 88,578 94,677

92,837 93,092 105,522 87,343 91,026

75,436 88,171 96,863 94,600 92,483

106,367 95,881 95,322 93,256 92,465

107,449 85,366 96,015 84,388 86,864

106,622 86,674 97,958 85,998 95,058

111,931 112,672 120,616 108,440 112,534

111,821 96,440 94,714 99,529 103,656

Greater than $100,000

Thrill Ville

Swine Barn

Recognition as a Grand Champion Sponsor of the 2018 Iowa State Fair. Logo included in the July Newspaper Insert: 715,000 copies distributed in the July 8,

2018 edition of the Des Moines Sunday Register and other local newspapers throughout

Iowa. Logo included in all 11 unique Daily Pocket Guides: 28,000 – 42,000 copies distributed

daily at the Fairground gates during the 11 day event. The Daily Pocket Guide is specific

to each unique day of the 11 day Iowa State Fair. Logo included in the Iowa State Fair Official Guide: compiled and designed by the Iowa

State Fair and the Des Moines Register, the Official Guide includes daily schedules,

maps, articles of interest and advertisements. More than 250,000 copies are distributed

statewide in the August 5, 2018 edition of the Des Moines Sunday Register, 60,000 in

community newspapers around the state, and another 110,000 at the Fairgrounds gates

during the 11-day event. Logo included on the two University Avenue marquees when recognizing Grand

Champion Sponsors. Logo included on four Official Sponsor truss banners placed at four Fairgrounds gates

during the 2018 Iowa State Fair. Logo and web link included on the Iowa State Fair sponsorship web page. Right to use the 2018 Official Iowa State Fair logos and social media resources to pro-

mote the sponsorship and the Iowa State Fair.

Exhibit space if desired. Right to distribute promotional items and give-a-ways to Fairgo-

ers from designated exhibit space. 350 Admission Tickets. 150 Iowa State Fairgrounds North Lot Parking Passes.

$50,000 — $100,000

Bob & Deb Pulver Outdoor Arena Sheep Barn

Richard O. Jacobsen Exhibition Center Horse Barn

Thrill Town Pioneer Hall

Recognition as a Champion Sponsor of the 2018 Iowa State Fair. Logo included in the July Newspaper Insert: 715,000 copies distributed in the July 8,


Iowa. Logo included in the Iowa State Fair Official Guide: compiled and designed by the Iowa





during the 11-day event. Logo included on the two University Avenue marquees when recognizing Champion

Sponsors. Logo included on four Official Sponsor truss banners placed at four Fairgrounds gates



Exhibit space if desired. Right to distribute promotional items and give-a-ways to

Fairgoers from designated exhibit space. 275 Admission Tickets. 100 Iowa State Fairgrounds North Lot Parking Passes.

$25,000 — $49,999

Jim & Patty Cownie Cultural Center Hillcrest Boys Dormitory

Richard O. Jacobson Hall & Kenyon Gallery Ralph H. Deets Historical Museum

Grandfathers Barn Oman Family Youth Inn

Thrill Zone Campground Grocery Store

Blue Line Parking Shuttle Gate 11

Recognition as a Purple Ribbon Sponsor of the 2018 Iowa State Fair. Logo included in the July Newspaper Insert: 715,000 copies distributed in the July 8,







during the 11-day event. Logo included on the two University Avenue marquees when recognizing Purple Ribbon




Exhibit space if desired. Right to distribute promotional items and give-a-ways to

Fairgoers from designated exhibit space. 200 Admission Tickets. 75 Iowa State Fairgrounds North Lot Parking Passes.

$15,000 — $24,999

Kid’s Club Country School

Walnut Center Ye Old Mill

Expo Hill First Church

Iowa State Fair Parade Day of Fair

Gate 15 Beautification Individual Thrill Park Rides

Recognition as a Blue Ribbon Sponsor of the 2018 Iowa State Fair. Logo included in the July Newspaper Insert: 715,000 copies distributed in the July 8,







during the 11-day event. Logo included on the two University Avenue marquees when recognizing Blue Ribbon


during the 2018 Iowa State Fair. Logo included on the Iowa State Fair sponsorship web page. Right to use the 2018 Official Iowa State Fair logos and social media resources to pro-


Exhibit space if desired. Right to distribute promotional items and give-a-ways to Fairgo-

ers from designated exhibit space. 100 Admission Tickets. 50 Iowa State Fairgrounds North Lot Parking Passes.

$7,500 — $14,999

Horseshoe Courts

Hy-Vee Fun Forest

Special Events: Queen Crowning, Butter Cow Display + others available

Parking Lots: North, University, NE

Animal Learning Center Vet Scrubs & T-shirts

Volunteer Office/Will Call Building

Day of Fair

Individual Thrill Park Rides

Recognition as a Red Ribbon Sponsor of the 2018 Iowa State Fair. Business name included in the July Newspaper Insert: 715,000 copies distributed in the

July 8, 2018 edition of the Des Moines Sunday Register and other local newspapers

throughout Iowa. Business name included in the Iowa State Fair Official Guide: compiled and designed by

the Iowa State Fair and the Des Moines Register, the Official Guide includes daily sched-

ules, maps, articles of interest and advertisements. More than 250,000 copies are distrib-

uted statewide in the August 5, 2018 edition of the Des Moines Sunday Register, 60,000

in community newspapers around the state, and another 110,000 at the Fairgrounds

gates during the 11-day event. Business name included on four Official Sponsor truss banners placed at four Fair-

grounds gates during the 2018 Iowa State Fair. Business name included on the Iowa State Fair sponsorship web page. Right to use the 2018 Official Iowa State Fair logos and social media resources to pro-


50 Admission Tickets. 25 Iowa State Fairgrounds North Lot Parking Passes.

$2,500 — $7,499

Little Hands on the Farm Chicken Coop

Little Hands on the Farm Garden

Little Hands on the Farm Start Barn

Fair-Ovation

Magic Money—One Ride for #? Youth

Pioneer Hall Stage

Stone Map

Individual Thrill Park Rides

Recognition as a White Ribbon Sponsor of the 2018 Iowa State Fair. Business name included in the July Newspaper Insert: 715,000 copies distributed in the

July 8, 2018 edition of the Des Moines Sunday Register and other local newspapers

throughout Iowa. Business name included in the Iowa State Fair Official Guide: compiled and designed by

the Iowa State Fair and the Des Moines Register, the Official Guide includes daily sched-

ules, maps, articles of interest and advertisements. More than 250,000 copies are distrib-

uted statewide in the August 5, 2018 edition of the Des Moines Sunday Register, 60,000

in community newspapers around the state, and another 110,000 at the Fairgrounds

gates during the 11-day event. Business name included on four Official Sponsor truss banners placed at four Fair-

grounds gates during the 2018 Iowa State Fair. Business name included on the Iowa State Fair sponsorship web page. Right to use the 2018 Official Iowa State Fair logos and social media resources to pro-


25 Admission Tickets. 10 Iowa State Fairgrounds North Lot Parking Passes.

Sponsorship

Iowa State Fair

3000 E. Grand Avenue

Des Moines, IA 50317

www.iowastatefair.org

[email protected]

515-401-1676 Office

515-229-1479 Fairtime cell

held in des moines, is iowa’s great celebration, a salute to the …€¦ · · 2017-11-20the...

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