hek tool-business modelgeneration-canvas
DESCRIPTION
TRANSCRIPT
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Business Model Generation
CANVAS
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Canvas
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Patterns for BMG
• Unbundling Business Models• The Long Tail• Multi-Sided Platforms• FREE as a Business Model• Open Business Models
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revenue streams
Asset sale
Usage fee
Subscription fee
Lending/Renting/Leasing
Licensing
Brokerage fees
Advertising
cost structure
Cost-driven
Value-driven
Fixed costs
Variable costs
Economies of scale
Economies of scope
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How to - canvas
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Epicenters of Business Model Innovation
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Quantity
• Ignore the status quo• Forget the past• Stop focusing on competitors• Challenge orthodoxies
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Process: Brainstorming Rules
• Stay focused (facilitators)• Enforce rules (defer judgment, one
conversations at a time, be visual …)• Think visually (Post-it, Paper, Tables)• Prepare (Research)
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Workshop: canvas
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Extra slide
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questionsFor whom are you creating value? Who are your most important customers?
What value do you deliver? Which problems are you helping to solve/which needs are you satisfying?
What type of relationship do your segments expect to establish with them? Which ones have you established?
Through which channels do your customer segments want to be reached? How are you reaching them now?
What key activities does your value proposition require?
What key resources does your value proposition require?
Who are your key partners/suppliers?
For what value are your customers really willing to pay? How are they currently paying?
What are your most important costs? Which key resources/activities are most expensive?