Ohio grocery chain turns to Symphony EYC for inventory management and replenishment solutions

Heinen’s Fine Foods is a third-generation, family-owned grocery chain with 17 neighborhood stores serving communities throughout Northeast Ohio. Specializing in providing the highest quality foods, the company recently opened a new store in the Chicago area. CHALLENGE

When Maryann Correnti came to Heinen’s as CFO, there was no integrated inventory management system. Correnti’s greatest frustration was her inability to give her executives up-to-date information on operations.

“For us it was very frustrating because we thought something was in the warehouse or had been ordered. We’d walk through the stores and see empty shelves,” said Correnti. “Consequently, one of my first strategic goals was to put in an inventory management system.”

SOLUTION

As part of its inventory management strategy, Heinen’s selected Symphony EYC G.O.L.D. to manage its end-to-end supply chain. The overall objective was to create “one single version of the truth” for all inventory management data by integrating more efficient functions throughout the supply chain.

Symphony EYC G.O.L.D. (Global Optimized Logistics and Distribution) offers a number of modules that can be implemented individually or as a complete solution. Over time, Heinen’s has implemented a significant portion of the of the Symphony EYC G.O.L.D. platform, including:

• Master Data Management • WMS• Merchandising and Pricing • Store Replenishment• Order Management • Direct Store Delivery • Inventory Management

Together, these modules have helped Heinen’s to ensure better accuracy and control over the assortment of DSD Products in all of its grocery stores. As best practices for their business processes, these solutions incorporate innovations around customer insight and analytics that easily transform customer demand into profitable decisions.

CASE STUDY

“The number one driver of customer satisfaction is in stock. People come because they want to buy what’s on their shopping list. With Symphony EYC, our buyers have current data allowing us to order more appropri-ately. Not surprisingly, our customer satisfaction scores have increased significantly. We also scorecard each of our buyers by product availability, and that has significantly increased, too. Doing business with people who understand your needs and partner with you is why we feel comfortable with Symphony EYC.”

Maryann CorrentiCFOHeinen's Fine Foods

Symphony EYC partnership means:

Module and phased delivery based on priorities

Agile and efficient

Total lower cost of ownership

ABOUT SYMPHONY EYC

Symphony EYC delivers ROI for retailers and manufacturers by using customer insights to drive execution through software and services that enable a better customer experience and optimized operations. The solutions optimize multi-channel customer engagement strategies, assortment, merchandising, marketing, inventory fulfillment, store operations and supply chain execution ensuring multi-channel connectivity of both the customer experience and retail operations. Deployed in over 70 countries, Symphony EYC is a strategic partner to leading retailers and manufacturers worldwide enabling them to differentiate against the competition, improve productivity and deliver value to the bottom line.

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www.eyc.com

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In addition to helping Heinen’s clean up its business processes, this initial Symphony EYC implementation provided the grocery retailer with the technologies and tools needed to improve fill rate performance on both advertised items and everyday ones. With the ability to order more appropriately and keep shelves stocked, Heinen’s product availability significantly increased and so did customer satisfaction scores.

The final step in Heinen’s Symphony EYC G.O.L.D. implementation was to improve replenishment functions. In order to extend these functions beyond initial merchandise, inventory management and warehouse management, Heinen’s added G.O.L.D. Demand Forecasting and G.O.L.D. Warehouse Replenishment Optimization. These new modules better support the forecasting and replenishment workload by optimizing inventory availability via replenishment strategies. And improve execution based on forecasted channel, customer and promotional demand.

Since rolling the new replenishment modules out to its first warehouse in October, Heinen’s has experienced significant on-hand inventory reduction based on an accurate forecast for holiday, as well as promotional demand and operational efficiency through-out their retail operations.

BENEFITS

• On-hand inventory reduction • Greater efficiency • Better product availability • Improved business processes • Faster planogram creation • Improved category optimization • Lower Inventory • Elimination of Over Stocks • Fewer Man Hours

CASE STUDY

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“We were having a challenge in the past with both business processes and our systems that we had in place to be able to optimize fill rates. Our collaboration with Symphony EYC has really helped us clean up our business processes and given us the tools and technology to improve our fill-rate performance on both everyday and advertised items.”

Greg SotkaDirector of Category Management/ProcurementHeinen's Fine Foods