Key wins

- Total of 20 attendees and 12 bloggers attended the blogger event

- Total PR Value at $37,500 from 5 blogs as of 4 September 2012.

Key wins

- Total more than 140 consumers signed up to a Consumer Mystery Shopper,

of which 25 were selected

- 25 selected consumers undergone a special workshop by Local Draught

Master, Frank Yu

Consumer fb posts

Media No. of clips Approx. PR Value

(SGD)

Print 1 $5,100.00

Online 8 $60,000.00

Social Media 1 $7,500.00

Total 10 $72,600.00

Total reach: 112,520

http://www.youtube.com/watch?v=-5Ch-9Yxkw4

http://sglinks.com/life/pages/5807949-interview-the-draught-master-for-

heineken-singapore-frank-yu

http://www.ms-

skinnyfat.com/2012/0

7/event-heineken-

star-serve.html

http://rubbisheatrubbishgrow.wordpress.c

om/2012/07/20/how-to-pour-a-perfect-

pint-of-beer/

http://365days2play.c

om/2012/08/02/heine

ken-event-at-the-

exchange/

http://chrispytinetoo.blogspot.sg/2012/

08/month-in-snap-shots.html

http://www.sgfoodonfoot

.com/2012/07/heineken-

star-serve.html