A Business Case on HeinekenCourse No: SIM -502Course Name: Globalization and StrategySubmitted toDr. Syed Golam MaolaProessorDe!artment o Management"ni#ersity o D$a%aSubmitted byDe!artment o Management"ni#ersity o D$a%aDate of Submission&2t$ 'ugust( 20&5Md. Mostoa Mors$ed )2*Md. S$a$idul Islam Setu ))+,$aled -asan .in /ounus ,$an )0&Md. Ma$mudul Islam )0)Question no 1.Identiy at least i#e !rodu1ts or brands t$ose are amiliar 2it$ t$at 1ould use t$e same t$ree ste!a!!roa1$!ere1tedby-eine%enor enteringoreignmar%ets. De#elo!a1lear rationaletosu!!ort ea1$ e3am!le.Answer: 4$ema5ori#eamiliar brandst$at uset$esamet$reeste!a!!roa1$!ere1tedby-eine%en or entering oreign mar%ets are: i6 In.e#: Inter.re2is t$e .elgiumbased multinational 1om!any 2$i1$ o2ned manyinternationally%no2nbeers. In2000( Interbre2merged2it$.razilianbre2er 'm.e#andtransorm In.e#. 7$i1$ at t$e time be1ame t$e largest bre2er in t$e 2orld by #olume( 2it$ a&)8global mar%et s$are. In200*( In.e#urt$er merged2it$'meri1anbre2er 'n$euser-.us1$ to orm 'n$euser-.us1$ In.e#. ii6 Coors:4$e Coors.re2ingCom!any is a regional di#ision o t$e 2orld9s se#ent$-largestbre2ing 1om!any originated in ", and Ireland. 4$e Molson Coors .re2ing Com!any begins itso!eration in t$e "S are no2 !art o t$e 5oint #enture 2it$ S'.Miller 1alled MillerCoors.Coorso!erates a bre2ery in Golden( Colorado t$at is t$e largest single bre2ery a1ility in t$e 2orld.iii6Co1a-Cola:4$eoriginot$e1om!anyisin"S'.'ter1a!turingt$elo1al mar%et( t$e1om!any goes to ot$er re5oin and gi#e li1ense to lo1al su!!lier to manua1ture and sell in t$eirlo1al mar%et. In .anglades$( Pran grou! is t$e li1ensee o t$e 1om!any. i#6 ,:C: 4$e origin o t$e 1om!any is in "S'. 'ter 1a!turing t$e lo1al mar%et( t$e 1om!anygoestoot$erre5oinandgi#eli1ensetolo1al su!!liertomanua1tureandsell int$eirlo1almar%et. In .anglades$( 4rans1om ood and be#erage ltd is t$e aut$orized manua1turer o ,:Citems.#6 Nisan: It is ;a!an based motor 1ars manua1turing 1om!any.Sin1e &+++( Nissan $as been !arto t$e