heineken ads campaign
TRANSCRIPT
![Page 1: Heineken ads campaign](https://reader031.vdocuments.us/reader031/viewer/2022011721/587f8ac81a28ab28518b5995/html5/thumbnails/1.jpg)
Minh Tri & Huu Quoc
![Page 2: Heineken ads campaign](https://reader031.vdocuments.us/reader031/viewer/2022011721/587f8ac81a28ab28518b5995/html5/thumbnails/2.jpg)
OUTLINEI. Introduction
About CompanyII. Advertising Campaign
UEFA Champion League “Cities of the World” Countdown Party
III. Conclusion See from Heineken advertising campaign
IV. Reference
![Page 3: Heineken ads campaign](https://reader031.vdocuments.us/reader031/viewer/2022011721/587f8ac81a28ab28518b5995/html5/thumbnails/3.jpg)
I. Introduction Company
• In1863, when Gerard Adrian Heineken acquired De Hooiberg brewery in Amsterdam- Netherlands.
• 1873, official Heineken brand was born• the first foreign beer imported into the US in 1933• Heineken under strong market penetration in Asia
in 1936• Heineken has confirmed its leading position as the
famous beer in the world, is present in 170 countries with 120 factories in more than 60 countries
![Page 4: Heineken ads campaign](https://reader031.vdocuments.us/reader031/viewer/2022011721/587f8ac81a28ab28518b5995/html5/thumbnails/4.jpg)
II. Advertising CampaignSponsorship of UEFA Champion League
• Scale: the world• Time: Since 2005. New 3 years
contract from 2012 to 2015.• Location: All communication
network, Stadium,…
![Page 5: Heineken ads campaign](https://reader031.vdocuments.us/reader031/viewer/2022011721/587f8ac81a28ab28518b5995/html5/thumbnails/5.jpg)
![Page 6: Heineken ads campaign](https://reader031.vdocuments.us/reader031/viewer/2022011721/587f8ac81a28ab28518b5995/html5/thumbnails/6.jpg)
II. Advertising Campaign
All men like to drink beer
Almost men love football
Awesome time in men’s life is drinking beer while watching football
![Page 7: Heineken ads campaign](https://reader031.vdocuments.us/reader031/viewer/2022011721/587f8ac81a28ab28518b5995/html5/thumbnails/7.jpg)
Sensory inputs
Sights
• Communication channels: social networking, website ads, youtube, TV commercial
• Stadium • Fashion • Commercial Board• Celebrity
Sounds
• UEFA Champion League Theme Song
• Shout of encouragement • Feeling when the middle of
September
![Page 8: Heineken ads campaign](https://reader031.vdocuments.us/reader031/viewer/2022011721/587f8ac81a28ab28518b5995/html5/thumbnails/8.jpg)
![Page 9: Heineken ads campaign](https://reader031.vdocuments.us/reader031/viewer/2022011721/587f8ac81a28ab28518b5995/html5/thumbnails/9.jpg)
II. Advertising CampaignEncode the information and store in brain
• 9 months per year • Eager to watch next Champion League
season • Stimuli women • Men – Football – Champion – Heineken
![Page 10: Heineken ads campaign](https://reader031.vdocuments.us/reader031/viewer/2022011721/587f8ac81a28ab28518b5995/html5/thumbnails/10.jpg)
II. Advertising CampaignCities of the World
• Scale: all around the world • Name the city in Heineken bottle • Gift for customers • Connecting people
![Page 11: Heineken ads campaign](https://reader031.vdocuments.us/reader031/viewer/2022011721/587f8ac81a28ab28518b5995/html5/thumbnails/11.jpg)
![Page 12: Heineken ads campaign](https://reader031.vdocuments.us/reader031/viewer/2022011721/587f8ac81a28ab28518b5995/html5/thumbnails/12.jpg)
II. Advertising CampaignCountdown Party
• Scale: the world• Time: April 8, 2014• Location: Heineken Countdown Ha
noi party• Form: the highlight of the
program is the party music in Ha Noi every year.
![Page 13: Heineken ads campaign](https://reader031.vdocuments.us/reader031/viewer/2022011721/587f8ac81a28ab28518b5995/html5/thumbnails/13.jpg)
![Page 14: Heineken ads campaign](https://reader031.vdocuments.us/reader031/viewer/2022011721/587f8ac81a28ab28518b5995/html5/thumbnails/14.jpg)
III. ConclusionAdvertising Campaign Style
• Advertising style always change over time.
• Great creativity in the advertising campaign
• Carry the clear message in each ads
• Focus on target customers
Great at using consumer behavior
• Make customers remember• Keep their messages in
customers’s mind
![Page 15: Heineken ads campaign](https://reader031.vdocuments.us/reader031/viewer/2022011721/587f8ac81a28ab28518b5995/html5/thumbnails/15.jpg)
III. Conclusion- Every campaign spread in a very
large scale: the world
=> The international attitude of Heineken Brand.
![Page 16: Heineken ads campaign](https://reader031.vdocuments.us/reader031/viewer/2022011721/587f8ac81a28ab28518b5995/html5/thumbnails/16.jpg)
IV. Reference
• https://www.heineken.com
• http://www.uefa.com/uefachampionsleague
• http://www.slideshare.net/jin88lin/heineken-case-study-analysis-presentation
• http://thenextgag.com/heineken-reveals-global-uefa-champions-league-campaign/
![Page 17: Heineken ads campaign](https://reader031.vdocuments.us/reader031/viewer/2022011721/587f8ac81a28ab28518b5995/html5/thumbnails/17.jpg)
IV. Reference
• https://www.heineken.com
• http://www.uefa.com/uefachampionsleague
• http://www.slideshare.net/jin88lin/heineken-case-study-analysis-presentation
• http://thenextgag.com/heineken-reveals-global-uefa-champions-league-campaign/
![Page 18: Heineken ads campaign](https://reader031.vdocuments.us/reader031/viewer/2022011721/587f8ac81a28ab28518b5995/html5/thumbnails/18.jpg)