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Page 1: HEET PRESS | WRITING SAMPLES

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!HOT CONTEMPORARY LUXE SOUTH FLORIDA ACCESSORIES COMPANY!

Swarovski Los Angeles Designer Market Welcomes HEET, Chin Luu, B.B. Simon, Jessica Elliot, Le Doux and More!

!!Already a high-demand brand, the South Florida operation is only four years old and currently sold side-by-side amongst major jewelry and accessories brands at retail locations across the country !!The handmade pieces have been spotted on Kristin Chenoweth, Derek Hough, Cee Lo Green, the Sachika Twins, the U.S. Olympics Gymnastics Team, Destin & Rachel from the Millionaire Matchmaker (Bravo), Grammy-winning band Halestorm, Grammy-nominated Ministry members Al Jourgensen and Sin Quirin, Jacoby Shaddix of Papa Roach, Adrian Patrick of Otherwise, Rex Brown of Pantera, Alexis Prisco (The Glam Fairy), Tracy Dimarco (Jerseylicious), Kristen Renton (Sons of Anarchy), Grant Reynolds (House Husbands of Hollywood), Riki Rachtman (MTV’s Headbangers Ball, Daisy of Love), Katie Cleary (America’s Next Top Model) – just to name a few.!!Los Angeles, CA–Winter is almost here. And just as the seasons change, so do the fashion trends. The chilly winter months are all about layering—and not just your clothes. Layered accessories is one of the season’s hottest trends, but one

brand is taking the look to bold, edgy heights that have caught the attention of the fashion, music, and entertainment industries alike. !!That brand is HEET.!!The South Florida accessories brand specializes in unique, handmade jewelry that has been spotted on Good Morning America, Dancing with the Stars, at Mercedes-Benz Miami SWIM Fashion Week, and adorning the wrists of celebrities and musicians walking the red carpets of Hollywood. Fabricating their looks from genuine Swarovski Crystal, premium textiles, and top-quality metals, the brand’s quality and fashion-forward sensibility has received warm receptions from fashion press and a loyal following in the Los Angeles music scene.!!HEET is contemporary-luxe, statement-making jewelry and accessories. All pieces in the collection are handmade with special care using only the finest materials, including genuine Swarovski

crystal elements, 100% nickel-free aluminum zinc, premium natural leathers, suede and other textiles. Nothing is mass-produced and therefore, the individual variations in color and markings are appreciated as part of the unique quality of every product. HEET’s specially selected vintage components include a mix of plastics, glass and wood along with other materials create a collector aspect to our limited editions. HEET is made in the USA and sold in the finest boutiques and shops worldwide.!!HEET is a proud member of the Accessories Council and supports the USAMade INITIATIVE. USAMade™ is a special initiative that promotes the production of accessories, specifically fashion jewelry, within the United States. With the goal of reviving the fashion jewelry manufacturing industry within US borders, the USAMade™ initiative aims to create new jobs, bolster American produced brands, and someday make the US the capital of fashion jewelry once again. The USAMade™ initiative is sponsored by SWAROVSKI ELEMENTS.!!

For celebrity endorsements, red carpet/event/editorial loans or placements on film/television please email [email protected]

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HEET WAVE SPREADING COAST TO COAST !SOUTH FLORIDA ACCESSORIES DESIGNER BRINGS THE ‘HEET’ THIS SUMMER

RAPIDLY GROWING BRAND INSIGHTING A “HEET WAVE” AMONGST CELEBRITIES, STYLISTS & TRENDSETTERS IN THE COUNTRY’S BIGGEST FASHION MARKETS !

Denver, CO — Summer is upon us—which means seasonal fashion trends are rising as fast as the temperature. One of the most buzz worthy companies paving the way this summer is HEET, a South Florida accessories brand spotted on the likes of Good Morning America to the Today Show and Access Hollywood, and adorning the wrists of celebrities and musicians walking the red carpets of Hollywood. shopHEET.com !!THE BUZZ!!Florida accessories brand HEET has caught the eye of major celebrities, stylists, musicians and trendsetters from coast-to-coast. The handmade pieces have been spotted on Kristin Chenoweth, Derek Hough, Cee Lo Green, the Sachika Twins, Destin & Rachel from the Millionaire Matchmaker (Bravo), Jacoby Shaddix of Papa Roach, Adrian Patrick of Otherwise, Matt Mccloskey of Rev Theory, Shawn Dailey of Hole, Drew Molleur of Cold, Rex Brown of Pantera and Alexis Prisco (The Glam Fairy). HEET as been seen on The Today Show, Access Hollywood, Good Morning America, Jerseylicious, the Style Network and the Revolver Magazine Golden Gods Awards—to name a few.!!HEET has a unique crossover appeal, capturing high-end luxury consumers and edgy fashionistas alike—both men and women. Already a high-demand brand, the humble operation is only four years old and currently sold side-by-side amongst major jewelry and accessories brands at retail locations across the country (visit shopHEET.com for a full list of locations). !!THE MAKE!!HEET is contemporary-luxe, statement making jewelry and accessories. All pieces in the collection are handmade with special care using only the finest materials including genuine Swarovski crystal elements, certified Lead-Free and Nickel-Free base metals, Aluminum Zinc, premium natural leathers, suede and other textiles. Nothing is mass-produced and the individual variations in color and markings add to the unique quality of the product. HEET’s specially selected vintage components including a mixture of plastics, glass and wood along with other materials create a collector aspect to the brand’s limited editions.!!HEET is assembled in the USA and sold in the finest boutiques and shops worldwide including Bloomingdales and Caesar’s Palace Las Vegas.!!THE INITIATIVE!!HEET is a branded partner of Swarovski, featured in company-hosted VIP lounges as well as the Swarovski Creative Services Center showcase in New York City. HEET is also a proud member of the Accessories Council and participates in the USAMade INITIATIVE.!!USAMadeTM, is a special initiative which promotes the production of accessories, specifically fashion jewelry, within the United States. With the goal of reviving the fashion jewelry manufacturing industry within US borders, the USAMadeTM initiative aims to create new jobs, bolster American produced brands, and make the US the capital of fashion jewelry once again. The USAMadeTM initiative is sponsored by SWAROVSKI ELEMENTS.!! !

Derek Hough - Dancing with the Stars

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