1 issue

£ 12

| JAN

UAR

Y, 2

012

the magazine of inspired images

Funky Robert AfadamaMaria MokinaMaria Mokina,Robert Afadama

Head Quater118 Blackhorse RoadLondon, E17 6NH

Hedonist Art & Design

All correspondent regarding advertisment should be addressed to info@hedonist.co.uk

Contributions to the magazine are invited and should be addressed to the editor

Curator and art directorDesignEditors

Hedonist HQ

Publisher

Commercial

Hedonist Magazine | hedonistmagazine.co.uk

Copyright © Funky Robert Afadama 2011. All rigts reserved. No part of this publication may not be reproduced in whole or part in any form without written permission of the copyright holder.

INCLUDES WORKS BY:

Alla Dixiall

Anna Tarasova

Andreas Koester

Busiavka

Dochdoyl

Funkydory

Maria Mokina

Natalie Sosisky

Julia Ratman

Robert Afadama

Ronya Galka

The POKO Studio

Veronika Gritsay

{ }We are pleased to announce

In the next edition there will be a new chapter ‘Free Classified ads’, which you can send us on info@hedonist.co.uk. We select the most interesting of them and publish in our magazine.

HI FROM THE EDITORS

According to Wikipedia, ‘pleasure is the only intrinsic good. In very simple terms, a hedonist strives to maximize net pleasure’.

We always believed that all people around the world, no matter what they do, try to take the slightest joy from what they do every time - whether it’s work, entertainment or domestic cares. Even when we cry we try to get a relief, which means we achieve feeling better. This is our natural subconscious.

Returning to the main point, we decided to create something new opposed to glossy maga-zines with a mess of different kind of informa-tion - as Stendhal said, describing it often spoils pleasure. That’s why we will try to bring you visual pleasure with the beauty of photography,

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illustrations and other fascinating material in simple and clear way. In addition, this project is supposed to be interactive, because we do care to feel your attention and interest.

One more: in our digitized era don’t forget to love the smell of the paper.

We hope you will enjoy it. Be hedonists.

Maria Mokina

STREET PHOTOGRAPHY

Wisdom cries out in the street. In the street don’t follow fashion.

Be fashion. Be yourself.

We try to focus on finding the beauty in our everyday lives in the

street and capturing little details around. That smallest details that are

often overlooked and under appreciated when you are on the street

with your camera taking pictures of what seems to others to be a dull

street scenes of everyday life. The magazine is to bring images of sim-

ple objects and ordinary people who are unposed to public and carry-

ing on their normal day lives and to make somebody with talent to be

discovered.

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To design is collecting the technical details and technological ex-

perience of past centuries and ages and collect emotion...feeling and

passion.

To design one most see the work from the outside and start play-

ing...experimenting first with other technique...one emotion and then

the others positive and negative complement opposites.

Mixing precision with irony the patience of numbers, computer

mechanics with glow of mysticism as long as technique or sentiment

are not the ends in themselves.

Imagination comes into PLAY only when idea ends and love be-

gins. Hedonist...to give pleasure without obligation. Imagination is

what designer add to design...

PLAY

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...

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I WANT TO BREAK FREE.

PORTRAIT

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FASHION | FUN | FANCY

ZOYA SMIRNOVA, A FASHION DESIGNER, 25 YEARS OLD

The favorite Zoya’s phrase is ‘Fun is the sexiest thing’. Well...after the con-

versation with Zoya your notion about fun, guys, could be changed.

Zoya was warned that this dialog should be as an improvisation and she

should tell whatever comes in her mind. She smiled slightly, and then put

her arms on the table, when a small tattoo was noticed on one of them - a

pin.

- Tell about your usual day briefly.

- I like to wake up early, around 6 or 7 am, on weekends it’s about 9

o’clock; then I go to the gym for an hour, and after have a breakfast.

- I’m afraid to ask what you have on breakfast...I’m sure it’s not sausages

with toasts...

- No, it’s vegetable protein, I’m a vegetarian.

Then I go to work, do my stuff, sew and cut.

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- What are you working on at the moment?

- It’s a series of dresses, which made as a string bag. I’ve never done

something like that before, I was given a string bag and was told ‘Take this

bag, disassemble it, define the construction and make dress in the same

way’. I made a few ones in very bright colours, they are supposed to be put

on a shirt or something like this.

- How many people are working with you in the design studio?

- 5 people, 2 designers and 3 interns, I’m one of the last ones.

- Are you paid?

- No, we are working for free. It’s a standard situation for graduated stu-

dents in London: in the beginning you are a slave, you work hard and silent-

ly, and after you got a reference to find a good job...or to try to find it at least.

It’s incredible competition here for young designers, not only for fashion

ones, but also for everybody.

- Are you a nerd?

- I’m 100% nerd, I’m a workaholic. I was studying so hard, I was doing

everything with a passion and a lot of attention, and after I was graduated

I realized that there are thousands like me - who think they are talented,

desperate, with high ambitions, but, eventually, who can’t offer something

exclusive for the labor market. I know it sounds depressive, but I love to be

busy. Everybody has fun in the different ways, in my case feeling of self-

improvement and result gives me euphoria.

- I see you are married. Tell something about your husband.

- He is working in Bulgaria now; he came on these weekends and took

a part in triathlon contest, not far from Canary Warf. I was watching him

among a huge mess of moving bodies and fell asleep right on the bridge

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Collage by Zoya Smirnova

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{‘Detachables’} Image by Amy Gwatkin

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Fashion illustrations by Zoya Smirnova

under the sun, but looked him out on finish.

- Do you have TV at home?

- No, I haven’t been watching TV already for 3 or 4 years.

- How much money did you spend on your last collection ‘Detachable’?

- I’m even afraid to think about it - a great deal of money. Usually, fashion

designers buy fabric on Shepherds Bush; if I need more complicated stuff I

go to Soho. During this year I survived after two fashion show. God, it was

such a stress!

- Do you go to the clubs?

- I do, but not so often. When somebody tells me ‘Hey, let’s go to that

place, there is supposed to be such a cooool party!’ I dress high hills, put on

chains, use bright lip gloss, and finally I stand there thinking ‘And that’s it?”

May be I’m just not a clubber.

- What is your sign of the zodiac?

- I’m Scorpio.

- Are you emotional?

- Well, I think I’m quite emotional. Some-

times people think I’m a tough, restrained per-

son, but may be partly it’s because I’m exacting

to myself and to people around me. I’m very

openhearted to my family and close friends.

From time to time I start to worry or moan

about something, and then my husband tells

me that having too much free time causes my

complaining.

- ? Free time? Your husband is workaholic

as well?

- Oh, yeah, he is much more than me. He is

also Scorpio.

- He is American; on what language do you

speak to each other?

- On Russian. He came to Moscow when he

was 19, so, he had been living there for a long

time, he almost doesn’t have an accent.

- How about mathematics?

- ...I respect it.

I like the phenomenon of systematization

of things, but I’ve never been naturally math-

ematical talented. I always knew the way of so-

lution, but the answer was always wrong.

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- What languages do you know?

- My only foreign language at the moment is English, I’ve learn it for the

short time - for one year, and now I’ve started to study German. Also French,

Spanish and Italian are in my plans.

- Do you satisfied with your life?

- I came to Moscow from a small town when I was 17 with 2000 rubles

[around 50 pounds] in my pocket. For the last two years I thank god for who

I’m, for where I’m and for what I have every single day.

THIS IS

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The character of the people

who are in relationship

changes until it becomes more

similar as much as possible

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Men who kiss their wives in the morning live five years longer than those who don’t

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and mind and raises levels of nerve growth factor for about a year, which helps to restore the nervous system and improves the lover’s memory.

Falling in love can induce a calming effect on the body

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ILLUSTRATION

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QUOTE

Live your life in a way that will be embarrassing to speak of, but delightful to remember

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