hebs digital reservation recovery products
DESCRIPTION
Did you know that conversion rates on hotel websites are typically only 2 - 3%? Approximately only 1/3 of visitors initiate a room booking and only 5% of those actually complete the booking. This leaves the vast majority of visitors unexposed to the hotel rates and special offers. Even in the case that the visitor has decided to stay at the property, he or she may not feel compelled to complete the booking via the hotel website. The HeBS Digital reservation conversion optimization products provide hoteliers with all the tools they need to recover abandoned bookings and steer website visitors to complete a booking on the hotel website.TRANSCRIPT
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Recovering Abandoned Hotel ReservationsInnovative products to help guests complete the booking process.
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Reservation Recovery
HeBS Digital will bring guests back to complete the booking.
Why should you try to recover abandoned bookings?
• Typical conversion rates on hotel websites are 2 – 3%• Approximately 1/3 of website visitors initiate a booking • Only 5% of website visitors actually complete the booking
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Marketing message served when visitor abandons the reservation process.
Visitors can set a date for a reminder email to be delivered to them.
Reservation Conversion Optimization Package
Reservation Abandonment Program (RAP)
Smart Rate Promos
Real-time availability and price promotion on the mobile and desktop.
Reservation Email RetargetingEmail invites and incentivizes the guest to complete the reservation.
Reservation Reminder
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Capture guest booking details, send ‘recovery’ email with a link back into the booking process, and recapture that booking!
Only 5% of initiated bookings are completed.
Email Retargeting
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7,272%
251$83,62
7
Room nights
Revenue
For a NYC luxury hotel in NYC conducted for 30 days, we saw:
ROAS
Reservation Abandonment Program (RAP)
Point-of-sale marketing message.
Served to visitors who abandon the reservation process and exit the website. Only served when someone initiates a booking and clicks on “search availability/rates” button. Upon exiting, they are served the promotion banner with a booking incentive or one-on-one promotion.
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6,302%
6,232
$20,806
Click-throughs
Bookings/Nights
Revenue
In a mobile case study conducted over 4.5 months, we saw:
25/52
ROAS
Smart Rate Promos
Display real-time rates and boost bookings.
Display rates in real time and in tune with the typical booking window on a desktop website. Prominently displaying “Tonight’s Rate” increases mobile and same-day bookings.
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Send potential guests a branded reminder emailer, featuring a booking link back to the hotel website with a special rate or incentive.
Capture visitors in the dream stage of planning.
Reservation Reminder
Remind me to book: Guests can ask the hotel website to send them a
reminder within a certain number of days.
