heather taylor - #smib presentation
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Paypal adaptabilityTRANSCRIPT
21 May, 2010
Adaptability in Social Media
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www.flickr.com/photos/zadeus/ www.flickr.com/photos/18161462@N00/ www.flickr.com/photos/iamthebestartist/
ADVOCATES
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http://www.flickr.com/photos/79286287@N00/
TRANSPARENCY
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A FEW NUMBERS…
Let’s Talk has been visited by readers in 156 countries around the world with nearly 70% of users from the UK which is the target audience. The top 10 countries that have users that visited Let’s Talk are:
1) United Kingdom2) US3) Ireland4) Germany5) Australia6) Canada7) France8) India9) Spain10) Netherlands
71, 442 site visits61, 698 unique visitors217, 102 page views150, 557 unique page views3.04 average page views/ visit2 :15 average minutes on site
We’ve also had: • 669 testimonials• 1082 questions• 300 offline customer service
resolutions
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www.flickr.com/photos/calavera/
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COMMENTS ON ABOUT US PAGE
Does JK Rowling work for PayPal UK? Sheer genius*NICE, watch the "photos" Love it. Watch facesWHOA! Cool.nice. oh, the simple things! Kinda spooky but cuteI wanna do similar page;)This is great.schöne ideeFun execution on "about us" page @ paypal MUST SEE Lovely easter egg on PayPal UK. Why did nobody tell me when I spoke at eBay?!I love it! much more interesting than the usual "About Us"
Retweeted 95 times in 18 hours
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BUT HOW DO I MAKE MY COMPANY MORE ADAPTABLE?
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EDUCATE
www.flickr.com/photos/bloem/
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PLAY
www.flickr.com/photos/26098838@N08/
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BE BOLD
www.flickr.com/photos/43109834@N07/
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HEATHER [email protected] 439 2111
www.paypal-talk.co.uk
ANY QUESTIONS?