heart award presentation 2016 - variety nt

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Gold Heart Awards Variety International Conference 2016 Tent 82, Northern Territory

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Page 1: Heart Award presentation 2016 - Variety NT

Gold Heart Awards Variety International Conference 2016

Tent 82, Northern Territory

Page 2: Heart Award presentation 2016 - Variety NT

• Only 1% of Australia’s population

• Twice the size of Texas• Six times the size of the

United Kingdom• Disadvantaged remote

communities

Crocodiles and sunsets

Page 3: Heart Award presentation 2016 - Variety NT

Financial performance• Gross Revenue $ 582,619

• Grants Expenditure $ 381,396

Strategic priorities in 2015• Impact on a greater number of children, with a

focus on the needs of children in remote communities

• Seek out purposeful partnership opportunities to respond to unmet need

• Increase grants program activity and budget expenditure from previous year

Page 4: Heart Award presentation 2016 - Variety NT

In Partnership!• Starfish Swim Group – one on one water safety

and learn to swim for kids with disabilities. Ongoing funding secured via a 3 way corporate/NFP partnership

• St John Ambulance – early intervention first aid education now delivered to thousands of Territory kids in remote communities

• Alice Springs hospital - critically ill infants and children safely cared for and transferred to medical facilities.

• Schools – building resources, sustainable programs and scholarship opportunities

Page 5: Heart Award presentation 2016 - Variety NT

Goanna Park Nation al Adventure Camp

• Annual grant event bringing teens

from all over Australia to the NT

• A unique ‘Top End’ experience for

the last 16 years

• Challenging, rewarding, building

practical and emotional life skills

Page 6: Heart Award presentation 2016 - Variety NT

Fundraising events: local flavour, unique demographic • Santa Fun Run – community engagement and brand promotion

• Australia Day Ute Run – colourful and iconic, with thousands of participants and spectators

• Sandbar Cricket – quick game in Darwin harbour

• Bash – ongoing success as a major income contributor

Page 7: Heart Award presentation 2016 - Variety NT

Brand connection and engagement • Consistent and positive media exposure through formal partnership

arrangements

> 10 newsprint editorials highlighting grants/fundraising events

5 x Television news coverage 12 x radio interviews, in addition to

ongoing community announcements

• Successful social media strategy with a focuson grants stories and cause awareness

Page 8: Heart Award presentation 2016 - Variety NT

• Approx. 62,180 children in the NT under 18 years

• 19.78% of children impacted

• No individual grants = 42

• No organisational grants = 12

• Total grants $381,396-