heardable capabilities

a unique platform-as-a-service for portfolio companies & major brandsGROWTH

DISCLAIMER: This is the intellectual property of Heardable, Inc. and is not to be reused, copied, distributed or sold for any purposes.

We are a brand intelligence company.

In a digital media ecosystem whereby companies have a

dizzying array of brand assets to manage and to scale, we enable them to make critical business &

operating decisions, using our data along with

our insights.

...AND THE PROBLEM WE SOLVE.WHO WE ARE...

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THERE ARE OVER 100,000 AGENCIES TO PROVIDE CREATIVE & STRATEGIC SOLUTIONS.

OVER 10,000 TOOLS TO MEASURE PERFORMANCE.OVER 1000 RESEARCH FIRMS TO STUDY TRENDS.

AT LEAST 100 STARTUPS THAT OFFER NEW WAYS TO DEVELOP & CURATE CONTENT.

NOT ONE COMPANY PROVIDES REAL-TIME BUSINESS & BRAND CONTEXT IN A SINGLE,

HOLISTIC PLATFORM. WELL, WE DO.

SOME KEY QUESTIONS WE HELP ANSWER.

What is the current impact of our online presence?What kind of online reputation do we actually have?Are the messaging and content strategies aligned?Does our corporate site reflect all of our constituent

offerings? Is the site deep linked to all of our core assets?How are those individual assets performing?

How exactly do we optimize those media assets?How do we scale those assets appropriately?

What are other companies in our industry doing?What are other companies in other industries doing?

How do we create KPIs from this intelligence?How can we create benchmarks & predict sales growth?What are some new revenue opportunities to go after?

Who should we hire & partner with to do this?

OF THE COMPETITIVE SORT.

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We’ve taken this knowledge of building content, commerce, marketing and analytics systems and poured it into our own proprietary technology. We’ve built the world’s first brand navigation system.

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Our core technology.

Heardable’s real-time web crawler + 126 data partners + proprietary scoring engine x 15M brands x 800+ data variables x each day = big brand data

The Heardable engine monitors the leversthrough which online brand value is created.

Assessing brand health (How well are you heard?)

How is a brand optimized for online media

networks?

How are brand assets written across online channels?

How is a brand optimized for portable devices & ad networks?

How is a brand optimized for online search?

How is a brand optimized for social networks?How is a brand shared across

digital & social channels through select content?

We score, rank and compare 15 million brands,all day, every day. Think of this as a Klout score for

companies, but much, much more...

In case you’re wondering, a “brand” might be...

A media asset.

An entertainment property.

A portfolio product.

A portfolio startup.

... Just to name a few.

PARENT COMPANY OR INVESTOR

We can manage any number of brands within a portfolio...

... And we can shape that portfolio by industry, location and/or by physical footprint.

We can analyze activity on most social networks...

We can measure things like sentiment, influence & relevance...

We can analyze how brands are optimized for online media...

We can correlate content & marketing activities to search...

We can analyze how media assets are written for optimization...

...And we can see how those assets are optimized for portable devices & mobility.

We can assess how deep a

corporate site is and how

interconnected it is to its own

companies and partners...

We can compile competitive lists, by industry, or across industries, to analyze context...

We can look at a physical retail footprint...

We can even analyze specific campaign data...

Company hosted our proprietary sentiment analysis app on their website, offering it as apremier service to their business customers, allowing them to discover and

exploit the emotional value of their press release content prior to publication.

Benchmark reports in all industry flavors.

heardable-reports.myshopify.com

...And we publish insights through our own platform.

TALE OF THE TECH TAPE. Just with our toolkit alone, we can outdo the best in the marketplace in terms of features and functions.

Yes, really, we can.(a 30,000 foot platform view...)

SOCIAL TECH(Radian 6, Visible)

RESEARCH(Forrester, NPD)

BUSINESS INTEL(IBM, Spotfire)

ANALYTICS(ComScore, Alexa)

REAL-TIME COMPETITIVE REPORTING

CROSS-CHANNEL ANALYSIS

INFLUENCE, SENTIMENT, ADVOCACY

CROSS-INDUSTRY ANALYSIS

CUSTOM DASHBOARDS

CUSTOM PUBLISHING

CURATED DATA EXTRACTION

SALES CORRELATIONS (MEDIA, RETAIL)

MARKET CORRELATIONS(DOW, NASDAQ)

That’s just the technology component. Now for the human part

of the equation.

PLATFORM PLUS.(a growth process in motion)

HUMAN INSIGHT MACHINE LEARNING

15M brands indexed800+ variables for each

a proprietary intelligence & scoring engineautomated reports & advanced features

45+ yrs. combined experienceclient, agency & network side executive roles

content, media, marketing, cultural & technology disciplines

Success hinges on a unique symbiosis between human insights that fuel our core technology, and how that core technology illuminates new opportunities through the

intelligence it builds over time...

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Workshops.

Strategic planning.

Stakeholder guidance.

Custom research.

THE GROWTH PROCESS...

ENGAGE

DEVELOP

ELEVATE

OPTIMIZESCALE

big brand data mining

content publishing strategy

business network analysis

venture & innovation strategies

social business strategy

(a steady return on intention & investment)

competitive assessment...

competitive positioning...

resource alignment...

retailer-reseller-channel opportunities...

custom builds...

...THROUGH ENGAGEMENT & SUBSCRIPTION.

HOW WE GROW.(our “Platform as a Service” model)

CHALLENGE SET

PRIMARY SOLUTION SET AVG. INITIAL ENGAGEMENT BUSINESS DRIVERS (ROI) ONGOING SERVICES

digital positioningcontent developmentproduct synthesis

media optimization& growth approaches

new resourcingbusiness scaleinnovation efforts

content auditmedia auditasset considerations

tech analysispartner analysiscore methodologies

stakeholder ints.channel strategieskey partnerships

5-7 days**

2-3 weeks**

5-8 weeks**

media impressionsasset reductionscontent mktg. $new KPIs

media impressionsmedia $ saved/gainedleads/acquisitionssales lift

optg. cost reductionresource per $ valuenew mkt. oppty.innovation builds

[CONTENT STRATEGY]

[NETWORK STRATEGY]

[BUSINESS STRATEGY]

**Can run concurrently; timeframes are based on average engagements.**

[6 mos. - 1 YR]

SUBSCRIPTION**

The Heardable partners work collaboratively on- and off-site with company & brand teams, from IT, to marketing, to product, to supply chain divisions...

monitoring/reportingweekly reportssentiment trackingindustry alerts

monitoring/reportingquarterly reportsperformance trackingindustry alerts

monitoring/reportingAPI feeds-licensescustom dashboardscustom publishing

**Subs act as extensions of engagements.**

JUST A FEW USE CASES.REVENUE IMPACTGROWTH INITIATIVECLIENT

FASHION RETAILER(cycling gear manufacturer)

AUTOMOTIVE BRAND(various product SKUs & segments)

PUBLISHING CONGLOMERATE(eBooks, marketing materials, etc.)

MEDIA CONGLOMERATE(digital assets, films, TV shows, etc.)

VENTURE CAPITAL FIRM(early & middle-stage portfolio)

Run competitive assessments to betterunderstand retail-brand relationship; developnew channel strategy.

Assess brand values across SKUs to informnew dealership strategies nationwide; build newdata & content strategy.

Analyze product packages with brand & categoryvalues to determine new market opportunities; develop a resource strategy to complement.

Monitor and analyze core media properties alongwith segments to reorganize & resell asset libraries;tech architecture strategy to complement.

Monitor and analyze portfolio & competitive setto establish launch strategies & product pivots.

- lead generation up 64% YTD- channel sales up 23% YTD

- online lead gen up 42% YTD- agg. dealer sales up 15% YTD

- 4 new products in dev- channel sales up 31% YTD

- lead generation up 43% YTD- channel sales up 12% YTD

- fund prospects up 25% YTD- media impressions up 52% YTD

HOW WE SCOPE.

ENGAGEMENT + SUBSCRIPTION # OF BRANDS# OF STAKEHOLDERS# OF ASSETS

x PROJECTED TIME

x PROJECTED COSTS

x PROJECTED KPIs

= NEW SUSTAINED VALUE (near-term & lifetime)

Every client partnership is unique; typically engagements run in the $25K-$250K range depending on scope, and subs run from $2500-$20K per month. While what we offer is highly competitive, we base our fees on value, not on price. Here’s our basic formula for scoping a partnership:

WHERE WE FIT IN.

CREATIVE AGENCIES MANAGEMENT CONSULTANCIES

TECHNOLOGY VENDORS

RESEARCH FIRMSTECHNOLOGY INCUBATORS

BUSINESS INTELLIGENCE PLATFORMS

BRAND CONSULTANCIESMEDIA AGENCIES

SOCIAL MEDIA AGENCIES

ANALYTICS PLATFORMS

AWARENESS

SCALE

OPTIMIZATION

LIFT

BIG DATA COMPANIES

BUSINESS CONSULTANCIESSCENARIO PLANNERS

CONTENT MARKETERS

Think of us as a necessary first step in the business decision-making process...

COMPANIES SERVED.

FOUNDER FOUNDER FOUNDER

AmericasCorporate Headquarters28454 Old Town Front St.

Suite 206Temecula, CA 92590

Asia31 Rochester Drive

Level 3, Suite 45Singapore 138637

CONTACT.

Jon Samsel: [email protected] Sharp: [email protected]

Gunther Sonnenfeld: [email protected]

1.888.520.0034