healthy snack
DESCRIPTION
TRANSCRIPT
Choco Bars with Muesli & Fruits
Anna Rudnik
For NESTLE Assessment Center
PRODUCT
PRiCE
PLACE
PROMOTiON
RODUCT
Trends
Target audience
TA: Man & Women 21-35
Core TA:Man & Women25-30
Desire to be healthy,beautiful,have more energetic for a successful living
Active people. Going in for sports before or after work. They understand stresses and the lack of time so it‘s actual to hold to healthy nutrition for improving themselves.
PRODUCTChoco Bars with Muesli & Fruits
• wants to keep the beauty and health,
• actively goes in for sports,
• has deficiency of vitamins and microcells,
• wants to satisfy feeling of hunger with tasty and useful products.
Competitive Analysis
PRiCE
PRiCE
The product is focused on fast growing middle class in Russia, and is in a middle price plus/ premium segment.
PLACE
PLACE
• Gyms
• Drugstores
• In Stores:
– Near the checkout counter
– In dietetic feeding departments of stores
PROMOTiON
–TV
–Magazines
–OOH (out of home)
–On-line magazines versions
–social media marketing
–Co-branding
–BTL
Thank you for your attention!