healthvault marketing resources for partners
DESCRIPTION
Microsoft HealthVault conference in June 2008. Source:http://msdn.microsoft.com/en-us/healthvault/cc627280.aspxTRANSCRIPT
![Page 1: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/1.jpg)
Supporting Your Success in Health
![Page 2: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/2.jpg)
Supporting Your Success in Health
The HealthVault Business Platform
Platform Capabilities HealthVault Ecosystem
Microsoft Consumer Touchpoints
Leverage:
• MSN • Messenger • Vista Gadget Gallery • Live Search
Leverage:
• Commonly shared technology
• Community of partners • Packaged solutions
Leverage:
• Application directory • HealthVault ingredient
brand • Logo program • Marketing toolkit • Microsoft PR • Custom marketing
![Page 3: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/3.jpg)
Supporting Your Success in Health
The HealthVault Business Platform
Platform Capabilities HealthVault Ecosystem Microsoft Consumer
Touchpoints
Leverage:
• MSN • Messenger • Vista Gadget Gallery • Live Search
Leverage:
• Commonly shared technology
• Community of partners • Packaged solutions
Leverage:
• Application directory • HealthVault ingredient
brand • Logo program • Marketing toolkit • Microsoft PR • Custom marketing
![Page 4: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/4.jpg)
Application Directory
![Page 5: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/5.jpg)
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
![Page 6: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/6.jpg)
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
![Page 7: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/7.jpg)
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
![Page 8: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/8.jpg)
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
![Page 9: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/9.jpg)
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
![Page 10: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/10.jpg)
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
![Page 11: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/11.jpg)
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
![Page 12: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/12.jpg)
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
![Page 13: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/13.jpg)
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
![Page 14: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/14.jpg)
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
![Page 15: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/15.jpg)
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
![Page 16: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/16.jpg)
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
![Page 17: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/17.jpg)
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
![Page 18: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/18.jpg)
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
![Page 19: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/19.jpg)
Ingredient Branding
![Page 20: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/20.jpg)
Supporting Your Success in Health
Ingredients matter…
![Page 21: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/21.jpg)
Supporting Your Success in Health
Successful ingredient brands • Communicate their voice clearly and consistently over time • Deliver a unified brand experience across all customer
touchpoints
Call to action: Include the Microsoft HealthVault brand to
enhance the value of your application
![Page 22: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/22.jpg)
Supporting Your Success in Health
Ways to leverage the brand correctly
![Page 23: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/23.jpg)
Supporting Your Success in Health
Incorrect ingredient brand usage
![Page 24: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/24.jpg)
Device Logo
![Page 25: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/25.jpg)
Supporting Your Success in Health
HealthVault device logo • Provides recognition for devices that work with HealthVault • Helps you differentiate your devices in retail channels
– Logos can be used in marketing material, advertising, retail, POP displays, hardware and packaging
Call to action: Understand the device logo program
requirements (available end June 2008) and be an early adopter of the logo
![Page 26: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/26.jpg)
Supporting Your Success in Health
Ways to leverage the device logo correctly
![Page 27: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/27.jpg)
Marketing Toolkit
![Page 28: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/28.jpg)
Supporting Your Success in Health
Current marketing toolkit • UI buttons for inclusion in your applications to help illustrate
flow of health data • Marketing tiles that help promote HealthVault compatible
applications Call to action: Take advantage of this toolkit to help promote
your solutions
![Page 29: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/29.jpg)
Supporting Your Success in Health
Enhancements to the marketing toolkit 1. Launch readiness checklist (available end June 2008)
– Assistance with application UI buttons and marketing tiles prior to “go-live”
– Presence on Healthvault.com – Approved press quotes to facilitate your press release activity
2. Marketing package (available Aug. 2008) – Brand artwork and usage guidelines – Copy blocks and messaging principles – Templates: Web banners, brochure, poster, ads – Collateral: HealthVault overview, fact sheet, white papers
3. Communication vehicles (starting Aug. 2008) – Newsletters and webcasts
![Page 30: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/30.jpg)
Microsoft PR
![Page 31: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/31.jpg)
Supporting Your Success in Health
PR visibility
![Page 32: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/32.jpg)
Supporting Your Success in Health
![Page 33: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/33.jpg)
Custom Marketing Support
![Page 34: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/34.jpg)
Supporting Your Success in Health
www.healthvault.com/hospitals
![Page 35: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/35.jpg)
Supporting Your Success in Health
Brochure front cover
![Page 36: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/36.jpg)
Supporting Your Success in Health
Brochure inside gate fold
![Page 37: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/37.jpg)
Supporting Your Success in Health
Brochure inside spread
![Page 38: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/38.jpg)
Supporting Your Success in Health
Brochure back cover
![Page 39: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/39.jpg)
Supporting Your Success in Health
HealthVault resources • [email protected] for general marketing questions and
feedback • [email protected] for logo and branding questions,
and feedback • [email protected] to sign up for the newsletter • Blogs:
– Peter Neupert http://blogs.technet.com/neupertonhealth – Sean Nolan http://familyhealthguy.com – Dr. Bill Crounse http://blogs.msdn.com/healthblog/ – Grad Conn http://blogs.technet.com/copernicanshift/
![Page 40: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/40.jpg)
Supporting Your Success in Health
![Page 41: Healthvault Marketing Resources For Partners](https://reader033.vdocuments.us/reader033/viewer/2022060107/554b57e3b4c9051b458b4ad1/html5/thumbnails/41.jpg)
Supporting Your Success in Health
Microsoft, HealthVault, and the HealthVault logo are trademarks of the Microsoft group of companies. © 2008 Microsoft Corporation. All rights reserved. Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399