healthlink best practices · average attention span of consumers in the digital age is less than...
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Email Best Practices Quick Reference
From Name
• Description: This is what your audience will see in their inbox.
• Best Practice: Be descriptive, not deceptive! Use something easilyrecognizable like your company name so the reader knows what toexpect and is more likely to open your message.
Pre-Header Text
• Description: This is another way to preview what the body of the email isall about. You can use this to complement your subject line.
• Best Practice: This is a great space to write short and enticing call toaction, with SHORT being the operative word. On average only 80 – 100characters of preheader text will be visible in your recipients inbox, so getcreative and make those characters count!
Subject Line
• Description: The subject line should have a direct reference to theadvertisement. It should be clear, relevant, honest and not misleading.
• Best Practice: Less is more here, as statistically speaking, higher openrates are seen with subject lines that have 50 characters or less.
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Focused Other Filter
Aziz HassounehFwd: Monthly ReportDo you have time to look at the report today?I want to get your thoughts before the meeting...
Bonnie KearneyPicturesI uploaded this weekend’s album, and they look great! Here’s the link to the pictures if you want...
Alex DarrowUpcoming Design ReviewHi team, Paula wants to do a deep dive of the Horizon Project. Can you block off some time...
Paula AllenRoadmap CatchupHi Linda, thanks for the meeting this morning. I’m excited to see what your team comes up with...
Tony KrijnenTeam LunchHey! I’d love to catch up with you over lunch today! Would you be free to meet at the BBQ place...
Sony YourdleNew Client ProposalWhenever you get a second, could you review
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InfiniPharm
From Line Forwarding
• Description: If a recipient were to reply to your email message, this directed address allows you to review replies sent directly to that actionable inbox.
• Best Practice: It’s a good idea to create a dedicated inbox if you are sending to a large audience so that you will have a dedicated place that you and your team can manage replies rather than flooding your personal inbox. The “From Line Forwarding” email must be different from the “From Address” - in other words, it must be a real, actionable email that has a dedicated inbox for replies to send to.
From Address
• Description: This is the address the recipient will receive the email “from”. (This is a vanity address that does not have a dedicated inbox.)
• Best Practice: Choose a From Address that shows the emails purpose and your company or brand name. Much like the from name, when it is consistent with your brand messaging, you will have better deliverability and won’t look like spam!
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IPTue 3/04/2019 11:23 AM
InfiniPharm <[email protected]>
The Cancer Industry Experiences New Breakthroughs
To Jennie Culpepper
Novel Drug Therapies Ignite New Hope
InfiniPharm
InfiniPharmThe Cancer Industry Experiences New BreakthroughsInfiniPharm is at the forefront of hematology and oncology
Alex DiazRE: Brainstorming Topics for PresentationGood Morning! Please reference the attached document for
Saundra CruTime Cards Due!Hey Everyone! As the new week begins, I just want to remind
Nicholas PhellRE: TN Conference BlueprintsAbsolutely! In the meantime, I am attaching the blueprints to
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IPTue 3/04/2019 11:23 AM
InfiniPharm <[email protected]>The Cancer Industry Experiences New Breakthroughs
To
Cc
Jennie Culpepper
InfiniPharm is at the forefront of hematology and oncology translational research. Two current studies are seeking novel therapies using existing drugs to jump-start the immune system and attack cancer cells while leaving normal tissue intact.
Novel Drug Therapies Ignite New Hope forPediactic Cancer Patients
InfiniPharm
READ NOW
The Cancer Industy Experiences New Breakthroughs
InfiniPharm™ is a trademark of BigPharma Incorporated.© 2019 Corcept Therapeutics Incorporated. All Rights Reserved.
BigPharma Inc.500 Grimsburry DriveNew York, NY 30602
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Body Text
• Description: This is where you describe your product, sell your service, or just givean overall explanation of why your reader is receiving this email in the first place. The message must be honest and not misleading.
• Best Practice: Get creative with images and copy, but remember to show somerestraint. Studies have shown that emails including three images or less and 20 linesor less of copy have the highest overall response rate. When you consider that theaverage attention span of consumers in the digital age is less than that of a goldfish, keeping your messaging short, sweet, and attention grabbing is the best policy!
Call to Action
• Description: This is where you tell the reader what you want them to do and givethem an easy way to do it. (ex. “Click here to learn more!”)
• Best Practice: Use buttons to ensure that your readers know exactly where toclick, and stick to action verbs that describe exactly what the user needs to do. Keepyour CTA short and be honest about where the link is going to take them. If you say“Click here to email me”, your audience will be pretty upset if it starts dialing yourphone number instead.
Postal Address
• Description: A valid physical postal address is required in the content of everymessage to be CAN-SPAM compliant.
• Best Practice: Please be aware that a post-office box or mail drop is not sufficient,as the address must be somewhere that a consumer can physically find theadvertiser’s business. The postal address must be that of the advertiser.
Opt-Out Language
• Description: Every CAN-SPAM compliant email must include a clearand conspicuous way that your readers can opt-out from receiving futurecommunications if they would like to.
• Best Practice: This can go in the header or footer of your email and must includea working link that will either remove them from the list or let them manage theirsubscription options.
Need help with your email marketing?We give free advice! Request a free Q&A session with our email marketing consultants.
About UsHealthLink Dimensions provides healthcare data solutions to healthcare and life science organizations
to improve master data management, compliance and marketing initiatives.
Leveraging the largest multi-sourced database of active practicing healthcare professionals, HealthLink Dimensions develops customized data solutions to help clients reach their target audience, enrich their business data, optimize claims processing, meet compliance requirements and solve master data quality problems.
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