1. Samuel Beavan: Founder: One Vision Health Ltd.

2. Finding health information online is the 3rd most- Understanding of your marketpopular activity following Email and SearchNumber of people paying for their own private medicaltreatment is up 20% year on year (Telegraph Feb: 2013)About 73 % of UK Internet users interact onsocial media platforms (Comscore: July 12) 3. Healthcare Marketing Clinic:What you will leave with today?What You Will Leave With Today:- Understanding of your marketWhat you will leave with today? Sourcing An Effective Agency Building a successful marketing campaign Content Strategy & Patient Information Monitoring & Measuring ROI 4. How it relates to business Sourcing An Effective Agency- Demonstrate the results achieved for past clients.- Understanding of your market.- Understanding of your market- Website and patient data security.- Detailed brief and strategy. 5. How it relates to business Sourcing An Effective Agency- Understanding of your market- Hidden costs- Hosting & Support- Long term contracts- Website ownership 6. 4 Keys To Marketing Success: Strategy Social- Understanding of your market SEO (keywords) Search 7. Strategy Without a plan you plan to .. What does success look like?- Understanding of your market How has your business become successful?Q1 What do we want to achieve? 8. 4 Ms Of Marketing Strategy:Market: Know who you are talking toMission: Know why you are talking to themMessage: What is important to your patients?Measure: How will you know if its worked; whatdoes success look like? 9. Social Media Strategy Your overall objectives will inform what you do in socialmedia in terms of:- Understanding of your market Who you want to connect with What content you share How you interact with people How often you need to interact with people How you want to influence people to act 10. The key feature thatdifferentiates social mediafrom traditional media is itsfacility for two-way dialogue This brings with it a number ofimportant advantages: More powerful engagement Improved recall Active involvement Participative for both parties Make this principle core to asocial media strategySocial Media 11. Different types of social mediaAlthough they all enable sharing, there areseveral different types of social media Blogs are online diaries Microblogs (Twitter) is texting online- Understanding of your market Forums are conversational threads Video sharing (YouTube) is shared video clips Social photo (Flickr/Pinterest/Intagram) is sharedimages and photos Social networking (Facebook, LinkedIn, Googleplus) isall of the above 12. Search Engine Optimisation- Understanding of your market 13. Search engines index websites & social media platforms Google, Yahoo, Bing have to decide what answers to give people SEO = having the right keywords that people search on- Understanding of your market Use www.googlekeywordtool.com Content & Links 14. Google Keyword Tool 15. Measure, Measure, Measure Google analytics Conversion rate tracking- Understanding of your market Hootsuite/Tweetdeck Socialmention In house tracking 16. - Understanding of your marketmaking healthcare visiblewww.onevisionhealth.co.uk