healthcare information management: healthvine
DESCRIPTION
An avenue for healthcare professionals and patients to store and disseminate orderly flow of information.TRANSCRIPT
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Launching HealthVine: Healthcare information management mobile service
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Time is of the essence when it comes to healthcare delivery.
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Maintaining valuable prescription is critical.
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Searching from piling medical records, prescriptions and bills is a hassle especially during an emergency
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It’s never too late when you have access to medical history, fast and updated.
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There is a need for healthcare information that connects patients, doctors and pharmacists.
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A new form of healthcare information management is yet to
be tapped
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Who are in healthcare information management business today?
(for diabetes management) (Good tie ups/network)
(Allows you to store and manage all health
information )
(Indian website connecting colleges, office
& hospitals)
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Where’s the gap
Increasing costs
Decreasing platforms
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Blue Ocean StrategyEliminate
Documentation & delays
Raise
Portability
Reduce
Dependence on fresh reports
Create
Convenience partners
(Travel, Insurance,
Pharma cos can partner)
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“Healthcare information on the move”
HealthVine
The Solution
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Convenience
Accessible
Timely &
updated
Portability Relevant
Availability
HealthVine
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Vision
To be a world class seamless and timely healthcare information management provider
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Scope of Business: Live Quotes
• “There is a huge vacuum present in healthcare information resources in comparison to credible players like WebMD, Revolution health etc. in the US and thus people in India have a great need for a credible source of information.”
• Mr. Nelson Feranandes, Online Marketing & eCommerce professional (Apollo Hospitals, ICICI Lombard, etc.)
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Whom are we talking to
Medical professionals Corporates/Staff Frequent Fliers/Travellers
Insurance Companies Pharmacists Schools & Educational groups
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Step 2
HealthVinestores
prescriptions on mobile/website
Step 3
Prescription can be retrieved with an SMS
code
Step 4
Special Discounts at
certain establishments
Step 1
User subscribes to HealthVine
How does it work
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Case Analysis: Insurance
Scenario 1: Policy Holder
• A Policy Holder conventionallyundergoes a medical test prior toreceipt of policy certificate
• HealthVine’s partnership with theinsurance company ensures that hishealth records entered in hisproposal form are storedautomatically on his portable GPRSenabled mobile device and he canretrieve the report at Rs. 2 per report
• Revenue Sharing Model with theinsurance company:
• Rs. 1 to Insurance company and Rs. 1to HealthVine
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Case Analysis: Pharmacists
• Scenario 2: Tie-up with OTCs including toothpastes (Tooti Frooti) and free dental check up coupon to be offered. This dental report can be subscribed via HealthVine at Rs.2 per SMS
• Revenue Sharing Modelwith the toothpastecompany:
• Rs. 1 to Tooti Frooti and Rs.1 to HealthVine
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Disruption
Breaking conventions:
Corporate convention
Marketing convention
Consumer convention
Communication convention
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Breaking Corporate convention
Brick & Mortar
Click & Mortar
Click & Portal
Breaking convention of a physical space, the HealthVine
revenue model is based on partnerships and works through
the Vinner circle (explained further)
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vinner circle
The profits to the entrepreneur is based on
commission earned through collaborating with
groups, establishments and personal network
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Breaking Market Convention Travel companies
Dentists
Corporates Educational
Institutes
Pharmacists
Insurance
companiesMedical
OrganizationsIT Gyms
Restaurants
Theatres
Purified water
Co-branding options are endless,
marketplace boundaries are extended
Opticians
Telecom providers
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Breaking Consumer Convention
The consumer is not at the receiving end but is an active participant. He will input his health records and manage it himself. He is the co-creator
of the HealthVine service
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Breaking Communication convention
Embedded messages in daily soaps
Shows like Dill Mill Gayye or other popular medical drama (afternoon slot – 1 pm)
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Promotional Plan
Media Mix
Radio (AIR)
Health Centre,
Culture Club
Interactive workshop
Self Service centres at opticians
and dentists
Event Sponsorship
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Increasing retention: HealthVine Champion membership
1. Network of 100+ HealthVine partners
2. Discounts & free medical coupons
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Special Events & Conferences
HEALTHVINE INTERNATIONAL SUMMIT
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Sponsoring Birthdays
Sponsoring small events like anniversaries and b’days with the theme that HealthVine cares for your parents
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Cultural Events & Park Branding
HEALTHVINE
Free medical advice, pamphlet distribution at Parks and other cultural gathering
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HealthVine Health Bulletins
“How involved are you with your healthcare?” – Q&A Bulletins with Health Experts
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HealthVine Webinars
Health
Vine
Webinars integrating doctors, specialists and patients in one common interface
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Live Interactions: Industry Challenges
• “Only the crème-e-crème layer has a reach to Internet or online media, the mobile penetration is high but there are word constraints (160 characters) infrastructure constraints in terms of coverage and connectivity with both of these. “
• “Nothing can replace a doctor, so anything and everything in healthcare should involve a doctor in the ecosystem for profit and marketing both.”
- Dr. Ruchi Dass, Business Head at Kayaguru Health Solutions Pvt. Ltd
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Solution: PPP Model is on the cards
Marry public health system to private medicare for optimum delivery& accessibility of services
e.g. GE Healthcare and Govt. of Madhya Pradesh
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Reaching rural markets and underdeveloped nations
• Arrangement of a referral application for community health workers (CHWs), administered by the community members themselves.
• CHWs and their supervisors will possess the ability to monitor, in a consistent and standardized fashion, the progress of individual health results.
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Plan of action for three years
Groundwork
•Tie up with Telecom providers to provide app for GPRS enabled phones
•Service development
Test Market
•Test market in Mumbai & other metros•Expand in other markets
Communicate & Collaborate
•Communicate functionalities use innovative media•Collaborate and network with worldwide partners
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Thank You
Nisha Mathew Roll No 102Archana Roll no 181