Crowdsourcing in Healthcare

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CROWDSOURCE IDEAS

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What is crowdsourcing?In simple words, crowdsourcing is nothing but asking crowd or group of people to help you find the correct key for your problem.

Why crowdsourcing?Goldcorp - a Canadian mining company – increased its market value from $100 million to $9 billion for $575,000 invested in the “Goldcorp Challenge” to anyone who could use its own publicly offered mining data to find new sources of the precious metal.

In October 2006, Netflix announced it would give 1 million dollars to whomever created a movie-recommending algorithm 10 percent better than its own, opening its database in the process. Netflix has enjoyed tremendous press regarding the contest and already improved its recommendation service 8.5%.

Source : http://www.crowdforum.org/

Demystify a successful crowdsourcing campaign

Define clear goals for the campaign. You need to be clear what outcome you expecting out of the crowdsourcing campaign.

You should also define the scope of the campaign.

Target audience or the crowd which will contribute to the campaign is of upmost importance. Irrelevant crowd will not help with your goals for the campaign. This is the hardest challenge in order to implement a successful crowdsourcing campaign.

Is there a reason why crowd will contribute to your campaign? The returns or perks or incentives should justify the effort crowd needs to put in the campaign.

Crowdsourcing & HealthcareSome possible healthcare crowdsourcing campaign examples :-

Generate Ideas to solve various healthcare related problems. Run crowdsource campaigns to improve processes in your

hospital or healthcare organization Ask for Ideas to market or brand your clinic, hospital or

healthcare institutes. To get feedback for your medical offerings from crowd and get

inputs on what is needed to improve those offerings Start crowdsource campaign among medical students to

suggest ways to improve healthcare education

Ready to run your crowdsourcing campaign?

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