HEALTH, SPORTS & LIFESTYLE

BMO VANCOUVER MARATHONMARATHON, HALF MARATHON, 8KM, RELAY & KIDS RUN

2020 event & marketing opportunities

EXPOMAY 1-2, 2020

ABOUT THE EXPOWESTERN CANADA’S LARGESTHEALTH & FITNESS EXPO

Don’t miss this amazing chance to showcase your brand to a mass audience - not only runners; this is an audience of people who squeeze every ounce of fun out of life and share a passion for being all-season, active outdoor enthusiasts and athletes.

Located in the heart of Vancouver and blocks from the Finish Line, the Expo is in a prime location for brands to take the opportunity to launch product, get new customers, and be a part of the most fun and inspiring health and �tness expo in Western Canada.

EXPO DATE AND TIMESFriday, May 1 - 10am to 7pmSaturday, May 2 - 10am to 6pm

RACE DAYSunday, May 3

EXPO LOCATIONVancouver Convention Centre West1055 Canada Place

AUDIENCE25,000 people - race participants, �tness enthusiasts, runners, locals and tourists - visit and walk the show.

All runners must come to the Expo to pick up their race kit.

QUICK FACTS

18,000+

RUNNERS90,000+

SPECTATORS

25,000+ 4,000+

VOLUNTEERSEXPO VISITORS

MARKETING REACH

51,600+

FACEBOOK FANS9,700+

INSTAGRAM FOLLOWERS

82,400+ 111,600+

WEBSITE VISITORSEMAIL SUBSCRIBERS

Ranked one of the world’s Top Destination Marathons by Forbes & CNN

RACE WEEKEND OPPORTUNITIES

EXPOFRIDAY & SATURDAY

PREMIUM WATERFRONT LOCATION

HIGH IMPACT ACTIVATION SPACE60,000 sq ft. of indoor space20,000 sq ft. of outdoor space

VIRTUAL RACE BAG

25,000+EXPO ATTENDEES

RACE DAYSUNDAY

FINISH LINE STREET FESTIVAL

STREET FESTIVAL ACTIVATION SPACEProduct sampling and brandingopportunities

FINISHER’S FOOD - FINISH CHUTE

18,000+REGISTERED RUNNERS

40,000+STREET FESTIVAL ATTENDEES

2019 OVERVIEW - RECORD YEAR!

$90,000AVERAGE HOUSEHOLD INCOME

38MEDIAN AGE

18,000+REGISTERED RUNNERS IN 2019

Event record numbers in2017, 2018 & 2019

GENDER BREAKDOWN BY AGEFemale % Male %

20

KIDS 11-17 18-24 25-35 36-51 52-70 70+

40

60

80

100

Mal

e:Fe

mal

e Rat

io

Age Group

GEOGRAPHICAL DATA

WHITE ROCK

VANCOUVER BURNABY

RICHMOND893

688

987

972SURREY

ABBOTSFORD

PORTMOODY

WESTVANCOUVER

NEW 299

263 278

487

183

185 159

182

15347

40

42

LANGLEY

MISSION

DELTA

WESTMINSTER

NORTHVANCOUVER

PORTCOQUITLAM

PITTMEADOWS MAPLE

RIDGE

COQUITLAM

5559

UNITED STATES

OTHER CANADA

MEXICO

BRAZIL

UNITED KINGDOM

CHINA

JAPAN

AUSTRALIAOTHERCOUNTRIES

HONG KONG

GERMANY199

161

137

78

4854

47

3244

2331

645

309

BY PROVINCE

BY COUNTRY

BY CITY

BCABONQCSKYTMBNSNLNTNBPEINU

13,02486922565544541221811721

62%FROM METRO VANCOUVER AREA

21%FROM OUTSIDE CANADA

17%FROM CANADA, OUTSIDE BC

65+COUNTRIES REPRESENTED

ENGAGEMENT

60 MINUTESAVERAGE TIME SPENT AT THE EXPO

ATTENDEE INTERESTS, ACCORDING TO PARTICIPANT SURVEYS

SPORT APPAREL

SPORTING EQUIPMENT WEARABLE TECHRECREATION

HOUSEHOLD

FUELING VITAMINS & SUPPLEMENTS

BODYCARETRAVEL

$60AVERAGE VISITOR SPEND

OPTIMAL REACHTRAFFIC FLOW BY EVERY BOOTH

VIRTUAL RACE BAGPlace a digital ad, promotional messageor coupon/o�er into the virtual race bag

Two targeted e-newsletters~One dedicated speci�cally to the virtual race bag one month before the event

One included with other race infoone week before the event

30,000+RECIPIENT TOTAL

64%ENGAGEMENT RATE

TYPES OF ACTIVATIONS

PHOTO ACTIVATION

RETAIL SALES

DATA CAPTURE

PRODUCT SAMPLING

BRAND ENGAGEMENT

SERVICE DEMO

EXPO BOOTH PRICES & OPPORTUNITIESBOOTH PRICING10 x 10 Regular | $1,09910 x 10 Inline Corner | $1,29910 x 10 Corner | $1,599*Prices exclude tax, electricity, internet and parking

All booths include one (1) skirted 6’ table, two (2) chairs, one (1) waste bin, 3’ side drapes, and a 8’ back drape.

ADDITIONAL OPPORTUNITIESVirtual Race Bag | $49910 x 10 Street Festival Activation | $1,899*Limited availability

Sells out annually. Reserve your spot now.

TYP. ALLCORNERSOF BAND

18100 TOW

OPEN TO BELOWOPEN TO BELOW

W

MR

AMP

DN

UP

UPRAMP

Orca

UP

CHEF'S TABLE AREA

UNDERHEIGHTSTORAGE SPACE

WARMINGKITCHEN

UP

BC BusinessLaureates

Hall of Fame

LOWER CAFE AREAUPPER WINE AREA

LOT 185CAFE + WINE BAR

CAPACITY: 41 PRS CAPACITY: 39 PRS

228

129

EXIT

124 128118 120110 112

224

125 127

218

119 121

210

111

212

113

206

103

204

105

326

227225

320

221219213 215

308 310306

315

404

305

402

506502

403 405

613601

EXIT

PACKAGE PICK UP

LOBBY

OUTDOORTERRACE

108

311

130126122

109

202

211

318 324

329325

419

623

304

205

400

301

500

401

617

200

106 114

216

117

TODAY

SOLUTIONS

514

415

ENTRANCETO EXPO

WA

SH

RO

OM

SW

AS

HR

OO

MS

REGISTER

6'

CHECKCHIP

T-SHIRT PICKUP

107

226220

123

302

207201

300 328322

424

309

414

407

510508

409 411 417 421 423 425 427

609

712

528

STA

GE

GLOVESBMO

526520518 524522

307 327

428426

104102

222208

101

209203 223 229

312 314

303

410408406

321317

416

319

420418

429

516504

611

710708

605

704

603

702700

621

720

619

718716

627

726

625

724722

629

728

VO

LUN

TEE

RC

HE

CK

-IN

MARATHON PICKUP 8KM PICKUP

HALF MARATHON PICKUP

67

23

54

1

1314

910

1211

8

FLOOR PLANOptimal booth exposure from Start to Finish

150+ Indoor & Outdoor exhibits, display and live activations

10 x 10 activation space starts at $1,099Larger activation spaces are also available

RACE DAY STREET FESTIVALStreet Festival is located near the Finish Line in Downtown Vancouver

Product sampling and branding to 40,000+

10 x 10 activation space starts at $1,899Larger activation spaces are also available

Finisher’s Food to 18,000+Inquire for more information

40,000+FINISHERS & SPECTATORS

CONTACT USTo learn more and to reserve your exhibitor space, contact:

Tracey Jackson, Expo ManagerE: tracey@runvan.orgP: 604.872.2928