Katie J

Melanie P

Monitor health status to identify and solve community health problems. Diagnose and

investigate health problems and health hazards in the community. Inform, educate, and

empower people about health issues. Mobilize community partnerships and action to

identify and solve health problems. Develop policies

and plans that support individual and

community health efforts. Enforce laws

and regulations that protect health

and ensure safety. Link people to

needed personal health services and

assure the provision of health care when otherwise

unavailable. Assure competent public and personal health care workforce. Evaluate

effectiveness, accessibility, and quality of personal and population-based health services.

Research for new insights and innovative solutions to health problems.

3 C

ore

Co

mp

eten

cies o

f Pu

blic H

ealth

10 Essential Services of Public Health

The

Ro

le H

eal

th E

du

cati

on

Pla

ys in

Public Health Accreditation

Plan Health Education

Implement Health Education Conduct Evaluation and Research Related to Health

Administer and Manage Health Education Serve as a Health Education Resource Person

Communicate and Advocate for Health and Health Education

Community Health Needs Assessment

Data Collection

Focus Groups

Assess Needs, Assets and Capacity for Health Education

Areas of Responsibility for a Health Educator

Goals and Objectives

Logic Models

Intervention Selection

Cultural Competency

Use Variety of Strategies

Train Individuals

Collect Data

Monitor and Analyze

Interpret Results

Manage Budgets

Strategic Planning

Manage Human Resources

Conduct Trainings

Provide Expert Assistance

Identify Emerging Issues

Use Technology to Communicate

Engage in Advocacy

Influence Policy

Promote the Health Education Profession

1

3 4

5 6

7

A Roadmap to Building a Culture of Health for All through Health Educators

Employment of health educators is projected to grow 19 percent

from 2012 to 2022, faster than the average for all occupations.

Call to action:

January 1, 2014 Medicaid to Allow Reimbursement for Health Education Services

Health Educators Become Part of the Payment System

Advocacy for Insurance Reimbursement for Prevention Services at a State Level

Knowledge

Behaviors Attitude

Teaching Kindergarteners How to

Prevent the Spread of Germs

Educating Teenagers on the

Mode of Transmission for STIs

Instructing Pre-diabetic Adults

on Proper Nutrition

Incorporating Cultural and Ethnic Beliefs

into Health Promotion Programs

Increasing Perceived Risk of Underage

Drinking

Increasing Perceived Benefits of Helmet

Use While Biking

Implementing Smoking

Cessation Programs

Increasing Fruit and Vegetable

Consumption

Boost Self-efficacy of Proper Condom Use

Community

Interpersonal

Initiating Community Wellness Challenges

Supporting Workplace Wellness Initiatives

Limiting Alcohol Availability at Public Events

Participating in Community-Based Coalitions

Building Support Networks

Providing Parenting Classes

Implementing Anti-Bullying Programming

Changing Social Norms

Peer Education

Policy

Systems Environment

Changing School Food Policies

Promoting Smoke-Free Campuses

Supporting Health In All Policies

Conduct a Walking Safety Audit

Creating a Breastfeeding Friendly

Workplace

Utilizing Health Impact Assessments

During the Urban Planning Process

Build an Institution’s Capacity to

Promote Wellness

Adopting a No Missed Opportunities

Framework in the Local Public Health Setting

Fostering Inter-Agency Relationships

A Health Educator is a trained professional who promotes, maintains, and improves individual and community health by assisting individuals and communities to adopt healthy behaviors.

They collect and analyze data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and

environments. Health educators also serve as a resource to assist individuals, other professionals, or the community, and may administer fiscal resources for health education programs.

The Key to Health for All

Next Exit THE FUTURE

There are various challenges that the profession must address in order to

make lasting inroads with new models of primary care services and funding

opportunities.

Additional Clinical Knowledge or Training

Economic Value of Health Promotion not Driving Policy Recommendations

Low or No Reimbursement Rates for Health Education Services

Ambiguity of Job Titles Caution

Hard Work

Ahead

Inve

stin

g $

10

per

per

son

eac

h y

ear

in

pro

ven

pu

blic

hea

lth

eff

ort

s co

uld

sav

e th

e

nati

on

mo

re t

han

$1

6 b

illio

n in

5 y

ears

If 10% of adults began regularly

walking, $5.6 billion in heart disease

costs could be averted

Ch

ron

ic c

on

diti

on

s (d

iab

etes

, hea

rt

dis

ease

, can

cer,

etc

.) c

on

sum

e m

ore

than

75

% o

f th

e $

2.2

tri

llio

n s

pen

t o

n

hea

lth

car

e in

th

e U

.S. e

ach

yea

r

Up to $11.80 in benefits can be

gained for every $1 invested in

bicycling and walking opportunities

Leve

ls &

Exa

mpl

es of Intervention

Cond

uct

and

diss

emin

ate

asse

ssm

ents

focu

sed

on p

opul

ation

hea

lth

stat

us a

nd

publ

ic h

ealt

h is

sues

Ass

ess

Inve

stiga

te

Inform & Educate

Community Engagement

Policies & Plans

Pu

blic H

ealth Law

s

Acc

ess

to C

are

Work

forc

e Develo

pment

Quality Improvement

Evidence-Based

Administration

Go

vern

ance

Inve

stiga

te h

ealth

pro

blem

s and

envi

ronm

enta

l public

hea

lth h

azar

ds

to p

rote

ct th

e co

mm

unity

Inform and educate about public health

issues and functions

Engage with the community to identify

and address health problems Develop public health policies and plans

Enforce an

d p

rom

ote

pu

blic h

ealth law

s

Pro

mo

te s

trat

egie

s to

imp

rove

ac

cess

to

hea

lth

car

e se

rvic

es

Mai

ntai

n a

com

pete

nt

publ

ic hea

lth w

orkfo

rce

Evaluate and continuously improve

processes, programs, and interventions

Contribute to and apply the evidence base of public health

Maintain administrative

and management capacity

Maintain

capacity to

engage th

e

pu

blic h

ealth go

vernin

g entity

Return on Investment

Presented by: The Health Education and Promotion Forum

Formerly the Behavioral Health Sciences Forum

Katie Jourdan, MPH, CHES District Health Department #10

Melanie Perry, BS, CHES District Health Department #10

Authors