health care unbound- july 2010 - san diego

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HOW eHEALTH TECHNOLOGIES SUPPORT BEHAVIOR CHANGE AND COMPLIANCE Laura Fay CEO, HAPPYneuron, Inc. (a Scientific Brain Training Company) Health Care Unbound San Diego, CA July 19-20, 2010

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Presenting on an expert panel on the topic of "eHealth Technologies to leverage patient engagement and compliance" at Health Care Unbound conference, San Diego in July 2010.

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Page 1: Health Care Unbound- july 2010 - San Diego

HOW eHEALTH TECHNOLOGIES SUPPORT BEHAVIOR

CHANGE AND COMPLIANCE

Laura FayCEO, HAPPYneuron, Inc.(a Scientific Brain Training Company)

Health Care UnboundSan Diego, CAJuly 19-20, 2010

Page 2: Health Care Unbound- july 2010 - San Diego

The Promise ofeHealth Technologies

1. Individual behavior change2. Improved clinical insights 3. Reduced healthcare expense4. Increased compliance with

prescriptions and care recommendations

Page 3: Health Care Unbound- july 2010 - San Diego

The Promise ofeHealth Technologies

Does it Deliver?

Real Life ExampleeHealth Technologies for

Cognitive Training and Rehabilitation…

Page 4: Health Care Unbound- july 2010 - San Diego

eHealth TechnologiesOnline Delivery

Page 5: Health Care Unbound- july 2010 - San Diego

eHealth TechnologiesCognitive Therapies

Page 6: Health Care Unbound- july 2010 - San Diego

eHealth Technologies Increasing Patient Compliance

“Our patients are motivated to work on these web-based exercises because of the appeal of the exercises themselves, and because they

are able to track their own progress and performance."

Clinical TherapistLieber Recovery and Rehabilitation Clinic, New York City

[Cognitive Remediation in Psychiatry]

Page 7: Health Care Unbound- july 2010 - San Diego

eHealth TechnologiesScaling Medical Practices

“Distance therapy allows the optimization of in-office therapy time and to care for more patients”

Richard Dubose, MS, CCC-SLP, CBISPeace Rehabilitation Center,

Greenville, South Carolina Hospital System[Cognitive Rehabilitation for TBI & Stroke patients]

CARING FOR MORE PATIENTS

Page 8: Health Care Unbound- july 2010 - San Diego

eHealth TechnologiesScaling Medical Practices

“Objective measures of patient performance are essential to support the

case for continued reimbursable services”.

Bruce Brotter, PhD, Chief Operating Officer and Director of Clinical ServicesMemory Training Centers of

America”[Memory Treatment Services for

patients with MCI & Early Alzheimer’s]

MORE REIMBURSEMENTS MORE PATIENT CARE

Page 9: Health Care Unbound- july 2010 - San Diego

eHealth TechnologiesEnabling Family Support

EMPOWERED FAMILY MEMBERS KEEP PATIENTS ENGAGED OUTSIDE THE CLINIC

“My patients don’t always have to come to my office to

participate in therapy. For someone with cognitive deficits that’s a big deal”

Cynthia Green, Ph.D. President, Memory Arts LLC

[Cognitive Remediation for Early Alzheimer’s patients]

Page 10: Health Care Unbound- july 2010 - San Diego

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eHealth Technologies Lowering IT Costs

“The therapists on my staff can spend up to 30% of their time

just setting up and configuring and fixing

software”

Dr. Joseph Ventura, UCLA Department of Psychiatry

[Cognitive Remediation in Psychiatry]

LESS SOFTWARE TO MAINTAINMORE TIME TO CARE FOR PATIENTS

Page 11: Health Care Unbound- july 2010 - San Diego

eHealth Technologies Improving Clinical Insights

ESTABLISH RECOGNIZABLE TRENDS AND PATTERNS

“It allows individuals to receive a more consistent “dose” of

cognitive enhancement, thereby providing the flexibility to design innovative research

studies not previously possible.”

Christopher R. Bowie, PhD., Dept of Psychology & Psychiatry, Queen's University, Ontario,

Canada[Treating Major Depression]

Page 12: Health Care Unbound- july 2010 - San Diego

eHealth Technologies Benefits Summary

Fun & Engaging Family Support Rewarding Comfort through Supervision

Increases Therapist Efficiency Reliable & Objective Measurements drive reimbursements Standards of Care Improved Patient Relationships Reduced Cost of Delivery Extended rural services are now possible

Page 13: Health Care Unbound- july 2010 - San Diego

Has eHealth Technologies delivered on the promise forCognitive Training & Rehab?

The Journey has Started.

Page 14: Health Care Unbound- july 2010 - San Diego

Thank You

Laura Fay, HAPPYneuron, Inc.(a Scientific Brain TrainingTM Company)

[email protected]