health care tourisom in india

8/9/2019 Health Care Tourisom in INdia

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HEATH TOURISM IN INDIA

MOHIT LUNA

REG - 11OO1168

ROLL NO. B-23


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WHAT IS HEALTH TOURISM

Health Tourism is aconcept where apatient travels to

another country formedical treatment inorder to save costs,or get treatmentfaster or even to avail

of better medicalfacilities.


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WHY INDIA ?????

Most patients fromcountries like USA and UKtravel to developingcountries such as India fortreatment because India

offers some of themcheapest pricing options oftreatment,

Offers a good holiday,

There are no waiting listsor queues to stand in,


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The doctors are comparable to anyone in theworld , they are highly qualified and trained inabroad .

India offers what you call a language advantage- a patient would surely prefer a country whereEnglish is widely spoken.

it is believed that the

facilities in India are

more suited for Inter-

-national patients.


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HOW CAN YOU TRUST INDIAN DOCTORS?

INDIA have many highly qualified doctors , whohave training from abroad , specially USA and UK.

Indian surgeons and doctors are known for theirskill and research

throughout the world.

Around the world mostof the doctors are Indian

and most trustful .


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CONCEPT OF MEDICAL TOURISM / TREATMENT

FOR FOREIGN PATIENTS


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HISTORICAL PERSPECTIVE

Neolithic & BronzeAge -Mineral & Hot Springvisits

MiddleAges- Thermal Springs

16th century-Fountainof Youth 17th/18th century-spa

19th century- Sea & Mountain Air (TBsanitarium)

20th century- Health Farms or Fat Farms


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Health care industry is worlds largest afterretailing

Global healthcare revenue

US$ 2.8 trillion

Indias healthcare industry

worth US$ 17 billion;

to grow by 13% per annum

for next 6 years

In 2004,India treated 1.8 Lac patients. This is to

grow substantially at the rate 25-30% in 2005

Facts & Figures


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HEALTHCARE BUSINESS

Medical tourism could account for 3-5% of

the total healthcare delivery market.

India is rated amongst the worlds must see

top ten destination by Conde Naste

(international magazine)

A study by CII Mckinsey estimates that

country could earn 5000-10,000 crore by2012

Health procedures across world show 200-

800% cost difference

Facts & Figures


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ISSUES FOR TREATMENT IN DIFFERENT

COUNTRIESSAARC , AFRICAS, MIDDLE

EAST No advance care available e.g

Afghanistan , Nepal andBangladesh etc

Limited specialized care

WEST Long waiting - UK Insurance unaffordable

leading to semi insured anduninsured population - US Private hospitals very

expensive


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ADVANTAGE INDIA

(CORE COMPETENCIES)

Quality

yLarge pool of doctors,nurses & paramedics

yStrength: -Over 650,000doctors;

y -Highly skilled experts,and

y - PossessEnglish speaking skills


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CONT.

Comfort Level NRI doctors

recognized asamongst best in

adopted countries(First World)

Usage of English

Indian Nursesincreasingly gettinginternational exposur


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Value Proposition

Quality medical services at 1/10th costs:

Complicated surgical procedures possible at 1/10th thecost

Increase in use of Computerized Hospital InformationSystems Software technologists facilitating tech revolution in

healthcare

State-of-the-art medical establishments ofgreatrepute

First World Treatment at Third World Costs


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Lower Medication cost: Strong Pharma Sector andgaining world recognition Fast emerging as major Drug R&D Center Strong Generic drugs business Low cost of drug development in India

No waitingyTourist Interest: 5000 year old civilization Renownedfor Historical, Cultural and Religious diversity Diverse geographical landmarks; vast coastline

Traditional arts and crafts Vibrant democracy: Freedom for citizens; empowered

women population

First World Treatment at Third World Costs


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Alternative Medicine

Proposition:

Ancient Ayurvedic

stream of medicines

Rejuvenation

alternatives: Keralas

health retreats

Naturopathy and

Yoga


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CHANGING CONSUMER PATTERNS

Increased visibility & ease of access to

leading hospitals, doctors and surgeons who

post their skills & specialties, pricing etc onwebsites has made available a wide choice of

treatment to the overseas patients

Media is showcasing Indias ability to treat

overseas patients in a comparable environment


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INSURANCE

India proactivelytalking to ForeignInsurance companiesto treat their

beneficiaries in India

Cashless benefits

Hassle Free


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INDUSTRY ISSUES

Doctors

Hygiene awareness in medical attendants

Unhygienic Food handling

Heterogeneous Pricing of servicesService

Standardized education in Medical Institutions

Strong regulatory mechanism to curb quacks

No communication and inter-personal skills teaching

Nurses &

Paramedical

Deficient Language skills

Lack of Standardization

Attrition


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PATH FORWARD

(STRATEGY IMPERATIVE)

POTENTIAL IMPROVEMENTS SUCCESS

APEXBODYAPEXBODY

GOVERNMENT & INDUSTRYHAND-HOLDING:

AMUST

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health care tourisom in india

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