HEALTH CARE INFRONT OF LENS OPTIC»

Magda Franco García

ABSTRACTLens Optic is the main supplier in Spain for the multinational health care insurance, representing about the 70% of its sales in this concept. Optical Lenses are optical components designed to focus or diverge light. Optical Lenses, which may consist of a single or multiple elements, are used in a wide variety of applications from microscopy to laser processing. Many industries utilize Optical Lenses, including life sciences, imaging, industrial, or defense.

RESUMENLens Optic es el principal proveedor de lentes en españa de la multinacional aseguradora Health Care, representano alrededor del 70% de sus ventas en este concepto.Las lentes ópticas son componentes ópticos diseñados para enfocar o divergir la luz. Lentes ópticas, pueden consistir en un único o múltiples elementos, se utilizan en una amplia variedad de aplicaciones de microscopía a procesamiento láser. Muchas industrias utilizan lentes ópticas, incluyendo ciencias de la vida, imagen, industrial, o la defensa.

RÉSUMÉObjectif optique est le principal fournisseur en Espagne pour l'assurance soins de santé multinationale, ce qui représente environ 70% de ses ventes dans ce concept.Objectifs optiques sont des composants optiques conçus pour se concentrer ou diverger la lumière. Lentilles optiques, qui peuvent consister en un des éléments uniques ou multiples, sont utilisés dans une grande variété d'applications de microscopie pour le traitement au laser. De nombreuses industries utilisent les lentilles optiques, y compris les sciences de la vie, l'imagerie, de l'industrie, ou de la défense.

INTRODUCTION In these slides I'm going to talk about the case of negotiation between Health care and LensOptic.

Purchasing manager for Health care has asked to do a negotiation with lensOptic following this points, awaiting a favorable deal closes:

• Protect sales of Optex lens Avanced IQ• Increase revenue• In price of the lens in no case can be less than 108 euros

According to the case and the request of the purchasing manager, model Optex Avanced IQ must be included in the approved products because Lens Optic has presented a fairly favorable sales increase, then health care should take into account that if they take of products approved this model may not bring the same benefits that it should, so the negotiation guaranteed favorable sales.

The product has quality and a very good technological advance, so this is the reason why the prince can´t be lower than 108 euros.The price stays at 108 euros and the sales for Health Care are guaranteed.

Conclusion

I implemented a strategy win to win, because if the

business is not done we could make a big mistake, and if

the two companies join forces they can have very broad

benefits for both.

Bibliography • Lenses, O. (2016). Edmund Optics. Recuperado el 16 de

ABRIL de 2016, de Edmund Optics: http://www.edmundoptics.com/optics/optical-lenses/

• School, I. B. (Noviembre de 2010). Health Care frente a LensOptic.