health behavior: designing for persuasive behavior change
TRANSCRIPT
health behavior
Stanford Persuasive Technology LabFogg Behavior Gridcaptology.stanford.edu
Stephanie J. Carter designer | lemontrail.com
designing for persuasive behavior change
Ver. 1.0
green(new)
blue(familiar)
purple(increase)
gray(decrease)
black(stop)
dot(one time)
span(specific duration)
What type of behavior do you want to do?Fo
r ho
w lo
ng?
path(permanent
change)
“There are 5 types of behavior and 3 durations. That makes 15 different means of behavior change”
Stephanie J Carter | lemontrail.comStanford Persuasive Technology Lab | Fogg Behavior Grid
captology.stanford.edu
Ver. 1.0
Ver. 1.0
“Eat dried seaweed for a snack today”
green dotnew behavior,
one time
Stephanie J Carter | lemontrail.comStanford Persuasive Technology Lab | Fogg Behavior Grid
captology.stanford.edu
Stephanie J Carter | lemontrail.comStanford Persuasive Technology Lab | Fogg Behavior Grid
captology.stanford.edu
Ver. 1.0
“Attend Bikram yoga every day for 2 weeks”
green spannew behavior, period of time
Stephanie J Carter | lemontrail.comStanford Persuasive Technology Lab | Fogg Behavior Grid
captology.stanford.edu
Ver. 1.0
Ver. 1.0
“Start growing some of your own produce from now on”
green pathnew behavior,
forever
Stephanie J Carter | lemontrail.comStanford Persuasive Technology Lab | Fogg Behavior Grid
captology.stanford.edu
Ver. 1.0
“Floss before bed tonight”
blue dotfamiliar behavior,
one time
Stephanie J Carter | lemontrail.comStanford Persuasive Technology Lab | Fogg Behavior Grid
captology.stanford.edu
Ver. 1.0
Ver. 1.0
“Drink water each morning for a month”
blue spanfamiliar behavior,
period of time
Stephanie J Carter | lemontrail.comStanford Persuasive Technology Lab | Fogg Behavior Grid
captology.stanford.edu
Ver. 1.0
“Wear sunscreen every day from now on”
blue pathfamiliar behavior,
forever
Stephanie J Carter | lemontrail.comStanford Persuasive Technology Lab | Fogg Behavior Grid
captology.stanford.edu
Ver. 1.0
Ver. 1.0
“Increase mindfulness at lunch today”
purple dotincrease behavior,
one time
Stephanie J Carter | lemontrail.comStanford Persuasive Technology Lab | Fogg Behavior Grid
captology.stanford.edu
Ver. 1.0
“Increase sleep duration to 8 hours every night this week”
purple spanincrease behavior,
period of time
Ver. 1.0
Stephanie J Carter | lemontrail.comStanford Persuasive Technology Lab | Fogg Behavior Grid
captology.stanford.edu
Ver. 1.0
“Increase quality time spent with friends and family from now on”
purple pathincrease behavior,
forever
Stephanie J Carter | lemontrail.comStanford Persuasive Technology Lab | Fogg Behavior Grid
captology.stanford.edu
Ver. 1.0
“Eat only half a hamburger tonight”
gray dotdecrease behavior,
one time
Stephanie J Carter | lemontrail.comStanford Persuasive Technology Lab | Fogg Behavior Grid
captology.stanford.edu
Ver. 1.0
Ver. 1.0
“Reduce smoking to 1 cigarette per day this week”
gray spandecrease behavior,
period of time
Stephanie J Carter | lemontrail.comStanford Persuasive Technology Lab | Fogg Behavior Grid
captology.stanford.edu
Ver. 1.0
“Decrease coffee consumption from now on”
gray pathdecrease behavior,
forever
Stephanie J Carter | lemontrail.comStanford Persuasive Technology Lab | Fogg Behavior Grid
captology.stanford.edu
Ver. 1.0
Ver. 1.0
“Don’t buy icecream on this shopping trip”
black dotstop behavior,
one time
Stephanie J Carter | lemontrail.comStanford Persuasive Technology Lab | Fogg Behavior Grid
captology.stanford.edu
Ver. 1.0
“Stop discussing work matters over dinner for the next month”
black spanstop behavior, period of time
Stephanie J Carter | lemontrail.comStanford Persuasive Technology Lab | Fogg Behavior Grid
captology.stanford.edu
Ver. 1.0
Ver. 1.0
“Stop eating fast food from now on”
black pathstop behavior,
forever
Stephanie J Carter | lemontrail.comStanford Persuasive Technology Lab | Fogg Behavior Grid
captology.stanford.edu
Ver. 1.0