Health 2.0: Mobile sites, Apps, and Social Media

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  • 1. Health 2.0: Mobile Sites, Apps & Social Media Wyoming Symposium for Health Information Professionals August 16, 2012 Rachel Vukas, MLS Kansas Outreach & Technology Coordinator National Network of Libraries of Medicine MidContinental Region

2. Mobile is everywhere 3. Mobile Phone Adoption Worldwide Subscription base > 5 billion China: 57 % of population India: 48 % of population United States: 88 % of population One billion smartphones by 2016 Ben Wood Analyst, CCS Insight 4. 26% of U.S. adults have used their mobile phones for health information or tools in the past 12 months. 1 Increased WiFi availability and mobile broadband adoption in the U.S. are helping drive connectivity. 2 Mobile connected device adoption picked up among women and older consumers in the second quarter of 2011. 3 Mobile Technology Facts 1. manhattanRESEARCH. More Than One-quarter Of U.S. Adults Use Their Mobile Phones For Health Information And Tools. http://bit.ly/tPJY4g 2. comScore, Inc. Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic. http://bit.ly/svTt9z 3. Nielsen. Tablet and eReader adoption accelerated among older users, women in Q2. http://bit.ly/toLQcX 5. Mobile Choices iPhone Blackberry Android HP TouchPad iPad Kindle Fire What do you have? 6. Mobile Activities Send or receive email (76%) Text messaging (73%) Photo taking (73%) Access the Internet (44%) Pew Internet and American Life Project. Americans and Mobile Computing: Key Trends in Consumer Research. http://bit.ly/uZqj21 7. Mobile Sites Formatted for a mobile screen Graphics removed Loads in a browser Free Mobile Apps Different format Pre-installed or downloaded Like a software application on a computer Free or $ Mobile Sites vs. Mobile Apps 8. Web Site vs. Mobile App 9. Desktop Web Site 10. Desktop PubMed 11. Mobile Web Site 12. PubMed Mobile Mobile Web Site 13. Mobile App 14. Mobile App 15. http://www.nlm.nih.gov/ 16. http://www.nlm.nih.gov/mobile/index.html 17. Guide to NLM Mobile 18. Apps All Around 19. Many More Apps Android GooglePlay https://play.google.com/ Apple iTunes App Store http://www.apple.com/itunes/ iMedicalApps http://www.imedicalapps.com/ 20. New FDA Rule for mHealth Apps Medical Device Data Systems (MDDS) rule Exempts a portion of smartphone apps Applies only to medical devices or software that collects, stores or transfers patient data 21. Social Media Mobile Use & Apps 22. Libraries and Social Media Promote events, collections, & services Build relationships / partnerships with clients & users Start conversations Participate in ongoing conversations Actively listen & respond 23. Getting Started With Social Media: Follow other Library/Health Sites 24. Mayo Clinic Center for Social Media 25. Hospital Libraries on Facebook 26. Hospital Libraries on Facebook (Cont) 27. NN/LM MCR 28. Questions 29. Contact Rachel Vukas, MLS Kansas Outreach & Technology Coordinator National Network of Libraries of Medicine MidContinental Region rvukas@kumc.edu