health 2.0: mobile sites, apps, and social media

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Health 2.0: Mobile Sites, Apps & Social Media Wyoming Symposium for Health Information Professionals August 16, 2012 Rachel Vukas, MLS Kansas Outreach & Technology Coordinator National Network of Libraries of Medicine MidContinental Region

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Page 1: Health 2.0: Mobile sites, Apps, and Social Media

Health 2.0: Mobile Sites, Apps & Social Media

Wyoming Symposium for Health Information Professionals August 16, 2012

Rachel Vukas, MLSKansas Outreach & Technology CoordinatorNational Network of Libraries of MedicineMidContinental Region

Page 2: Health 2.0: Mobile sites, Apps, and Social Media

Mobile is everywhere

Page 3: Health 2.0: Mobile sites, Apps, and Social Media

Mobile Phone Adoption Worldwide

Subscription base > 5 billion China: 57 % of population India: 48 % of population United States: 88 % of population One billion smartphones by 2016

Ben Wood Analyst, CCS Insight

Page 4: Health 2.0: Mobile sites, Apps, and Social Media

26% of U.S. adults have used their mobile phones for health information or tools in the past 12 months. 1

Increased WiFi availability and mobile broadband adoption in the U.S. are helping drive connectivity. 2

Mobile connected device adoption picked up among women and older consumers in the second quarter of 2011. 3

Mobile Technology – Facts

1. manhattanRESEARCH. More Than One-quarter Of U.S. Adults Use Their Mobile Phones For Health Information And Tools.

http://bit.ly/tPJY4g

2. comScore, Inc. Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic. http://bit.ly/svTt9z

3. Nielsen. Tablet and eReader adoption accelerated among older users, women in Q2. http://bit.ly/toLQcX

Page 5: Health 2.0: Mobile sites, Apps, and Social Media

Mobile Choices

• iPhone • Blackberry• Android • HP TouchPad• iPad• Kindle Fire

What do you have?

Page 6: Health 2.0: Mobile sites, Apps, and Social Media

Mobile Device Use

Cell phones Desktops Laptops E-readers Tablets

88%

58%61%

18% 18%

All US Adults - 2012

Page 7: Health 2.0: Mobile sites, Apps, and Social Media

Mobile Activities

Send or receive email (76%)

Text messaging (73%)

Photo taking (73%)

Access the Internet (44%)

Pew Internet and American Life Project. Americans and Mobile Computing: Key Trends in Consumer Research.

http://bit.ly/uZqj21

Page 8: Health 2.0: Mobile sites, Apps, and Social Media

Mobile Sites

– Formatted for a mobile screen

– Graphics removed– Loads in a browser– Free

Mobile Apps– Different format– Pre-installed or

downloaded– Like a software

application on a computer

– Free or $

Mobile Sites vs. Mobile Apps

Page 9: Health 2.0: Mobile sites, Apps, and Social Media

Web Site vs. Mobile App

Page 10: Health 2.0: Mobile sites, Apps, and Social Media

Desktop Web Site

Page 11: Health 2.0: Mobile sites, Apps, and Social Media

Desktop PubMed

Page 12: Health 2.0: Mobile sites, Apps, and Social Media

Mobile Web Site

Page 13: Health 2.0: Mobile sites, Apps, and Social Media

PubMed Mobile – Mobile Web Site

Page 14: Health 2.0: Mobile sites, Apps, and Social Media

Mobile App

Page 15: Health 2.0: Mobile sites, Apps, and Social Media

Mobile App

Page 16: Health 2.0: Mobile sites, Apps, and Social Media

http://www.nlm.nih.gov/

Page 17: Health 2.0: Mobile sites, Apps, and Social Media

http://www.nlm.nih.gov/mobile/index.html

Page 18: Health 2.0: Mobile sites, Apps, and Social Media
Page 19: Health 2.0: Mobile sites, Apps, and Social Media

Guide to NLM Mobile

Page 20: Health 2.0: Mobile sites, Apps, and Social Media
Page 21: Health 2.0: Mobile sites, Apps, and Social Media
Page 22: Health 2.0: Mobile sites, Apps, and Social Media

Apps All Around

Page 23: Health 2.0: Mobile sites, Apps, and Social Media

Many More Apps

Android – GooglePlay https://play.google.com/

Apple – iTunes – App Store http://www.apple.com/itunes/

iMedicalApps http://www.imedicalapps.com/

Page 24: Health 2.0: Mobile sites, Apps, and Social Media

New FDA Rule for mHealth Apps

“Medical Device Data Systems” (MDDS) rule

Exempts a portion of smartphone apps   Applies only to medical devices or

software that collects, stores or transfers patient data  

Page 25: Health 2.0: Mobile sites, Apps, and Social Media

Social Media – Mobile Use & Apps

BLOG

Page 26: Health 2.0: Mobile sites, Apps, and Social Media

Libraries and Social Media

Promote events, collections, & services Build relationships / partnerships with

clients & users– Start conversations – Participate in ongoing conversations– Actively listen & respond

Page 27: Health 2.0: Mobile sites, Apps, and Social Media

Getting Started With Social Media: Follow other Library/Health Sites

Page 28: Health 2.0: Mobile sites, Apps, and Social Media

Mayo Clinic Center for Social Media

Page 29: Health 2.0: Mobile sites, Apps, and Social Media

Hospital Libraries on Facebook

Page 30: Health 2.0: Mobile sites, Apps, and Social Media

Hospital Libraries on Facebook (Cont)

Page 31: Health 2.0: Mobile sites, Apps, and Social Media

NN/LM MCR

Page 32: Health 2.0: Mobile sites, Apps, and Social Media
Page 33: Health 2.0: Mobile sites, Apps, and Social Media
Page 34: Health 2.0: Mobile sites, Apps, and Social Media
Page 35: Health 2.0: Mobile sites, Apps, and Social Media

Questions

Page 36: Health 2.0: Mobile sites, Apps, and Social Media

Contact

Rachel Vukas, MLSKansas Outreach & Technology CoordinatorNational Network of Libraries of MedicineMidContinental [email protected]