headlines - abv wholesale jan-feb...and include fun and interesting garnishes such as rose petals or...

01535 669966 WWW.ABVWHOLESALE.COM YEARS

ONE FORTHE ROAD?NOW YOU CAN

*CONTAINS NO MORE THAN 0.05% ALCOHOLIC C

ONTENTONLY 69 CALORIESGREAT TASTE. NO AL

COHOL.

ONE FORTHE ROAD?NOW YOU CAN

*CONTAINS NO MORE THAN 0.05% ALCOHOLIC C

ONTENTONLY 69 CALORIESGREAT TASTE. NO AL

COHOL.

HeadlinesJanuary - February 2019

ON TRADE

CELEBRATE THE NEW YEAR WITH OUR GREAT DEALS

HEADLINES · JAN-FEB 2019

ABV Wholesale

Dear Customer…Welcome to the first edition of Headlines for 2019. We hope the festive period has been busy and profitable for you and that you are looking forward to a positive start to the New Year.

We have some fantastic offers on bottled beers, spirits and soft drinks to help stock those depleted fridges after the hectic Christmas trading period!

Our great discounted deals are achieved through the benefits of being a member of the newly formed Unitas Wholesale, supported by

our excellent suppliers keen to bring you the very best promotions to drive your businesses forward.

It is vital that you encourage customers to come back to your venue at the start of the year, and the Six Nations represents a great opportunity to attract the crowds.

There are also the much anticipated advanced stages of the Champions and Europa leagues to look forward to in football, with English teams proudly flying the flag for us in Europe.

Make a note of the key calendar dates in 2019 as these are the perfect times to run food and drinks promotions in your venue. Don’t forget Burns Night, the Chinese New Year and of course Valentine’s Day are all just around the corner!

Watch out too for the cracking deals and expert category advice coming your way throughout the year in Headlines.

Wishing you all the very best for a happy & prosperous 2019!

SEPT

valentine’s day

six nationsBURNS NIGHT

carabao cup final

super bowl

JAN feb

febfeb

feb

mar

16

2414

125 3

chinese new year

feb

5

JAN-FEB 2019 · HEADLINES


JANUARY FEATURED BREWERS

CASTLE ROCK BREWERY

Refreshing multi award-winning champion blonde beer with delicate citrus

character.

HARVEST PALE

3.8%

£69.99

Juicy but balanced IPA with a fresh citrus aroma, delicate sweetness and a

long hop finish.

SCREECH OWL

5.5%

£89.99

A combination of subtle sweetness and resinous hop character. Complex

and moreish.

PRESERVATION

4.4%

£77.99

A refreshing very pale ale.

SNOWHITE

4.2%

£78.99

Single malt golden ale brewed with low colour

maris otter malt.

ELSIE MO

4.7%

£80.99

Pale ale dry hopped in two stages with Simcoe and

Amarillo, giving a blend of citrusy hops with orange,

grapefruit and pine.

SUPERSTITION

4.1%

£78.99

PROPHECYWith a fruity yet pine-

like aroma, a crisp light colour and a keen bitter finish. Prophecy will fulfil all of your

expectations.

£76.99 3.8%

GEMWith its rich aroma of hops and malt and a

long, deep, bittersweet finish, we’ve carefully crafted Gem into an

exceptional best bitter.

£80.99 4.1%

LANSDOWN IPAA big and bold,

well-constructed pale amber IPA with

multiple layers of hop flavour, notes of

tropical fruit, lime zest and pine forest.

£93.99 5.0%

FROSTY HAREFrosty Hare is a beer that will catch the

imagination and offers a good malt bitter

flavour.

£67.99 3.5%

SEASONAL


FEBRUARY FEATURED BREWERS

WELSH PRIDE

Orange citrus/malt aroma with sweet, nutty, malty finish.

£66.99 4.0%

RAMPART

Floral aromas, followed by a long lasting sweet malty finish with lots of

burnt caramel.

£72.99 4.5%

CLOGWYN GOLD

Tropical fruit aromas followed

by sweet malts and gentle hoppy bitter

aftertaste.

£64.99 3.6%

SAN FRANCISCOThe initial hop hit is followed by malty

biscuity flavours and a long satisfying bitter

finish.

£84.99 5.5%

SCRUM DOWN

Enticing golden ale with a floral and

hoppy aroma.

£67.99 4.0%

BEACHCOMBER BLONDE

Soft grapefruity aromas followed by a clean dry, refreshing

finish.

£67.99 4.2%

FIREFLY BITTER

A crisp amber session bitter

delivering delicate fruitiness and

biscuity maltiness.

3.7%

£64.99

YELLOW HAMMERThis well-known

multi award-winning beer is eminently

drinkable and refreshing.

4.2%

£69.99

PORT STOUT

A dark chestnut beer, with bitter chocolate and roast malt taste,

softened by an addition of Ruby Port.

4.8%

£73.99

HANLONS IPA

A traditional English IPA, with a Citra twist and hints of

caramel and tropical fruits.

4.0%

£67.99

STORMSTAY

This beer has a caramel and biscuit flavour with hints of

orange.

5.0%

£73.99

BREWERS BLEND

Brewed using the finest hops, it is a hugely drinkable

beer, amber in colour and full of toffee.

4.5%

£71.99

NICE TACKLE

A very drinkable premium ale, amber in colour and full of

toffee flavours, with a soft sweetness.

4.5%

£71.99

HANLONS BREWERY


PRICE BUSTER PRICE BUSTER


BANKS’S AMBER

A full-bodied amber bitter, malty with perceptible burnt note with a hint of bitterness, counter balancing the rich,

biscuity flavour.

£61.99

3.8%

DIRTY TACKLE

A dark amber, aromatic and spicy bitter with luscious & hoppy subtle citrus

flavours.

£70.99

4.0%

JANUARY & FEBRUARY ALES


CELEBRATING YEARS


ABV Wholesale


CELEBRATING YEARS


ABV Wholesale


CELEBRATING YEARS


ABV Wholesale


CELEBRATING YEARS


ABV Wholesale


CELEBRATING YEARS


ABV Wholesale


CELEBRATING YEARS


ABV Wholesale

***Source: MatchPint 2017

CONVERT THIS YEAR’S 6 NATIONS OPPORTUNITY IN YOUR OUTLET!H

OW TO

**Source: MatchPint 2017 data

Kicking off on Friday 1st February and lasting until Saturday 16th March, the 6 Nations is a great opportunity to generate incremental sales for the On Trade. With 5 Rounds and 15 televised matches taking place over the course of the tournament, make sure your venue is the go-to place for rugby fans gathering to watch the action.

*Heineken Sales Data 2017

SCORE WITH SNACKS AND DRINKS DEALS!

Advertise rugby packages to bring in the punters for example lunch & 3 pints special pricing or a 4 pint pitcher deal.

Update your menu with themed, easy to eat snacks such as sliders, wings, hot dogs & burgers.

Rugby fans spend on average 15 minutes more in the pub than football fans do as they often stay after the game, which results in a spend of 12% more per visit. Take advantage by offering table service during and after the game and by promoting happy hours ahead of the kick off. **

HIGHLIGHT BEERS IN YOUR RANGE THAT ARE RELEVANT TO THE PARTICIPATING NATIONS

BIG SCREEN CHECKLISTAll the 2019 6 Nations games are being shown between BBC and ITV - No special TV packages are needed!

Check the positions of your TV screens to ensure the best overall visibility.Do a sound test in advance to determine the optimum volume setting for your customers.

Make sure the lighting is suitable for all match times.Install a screen behind the bar so customers don’t miss any of the action when ordering drinks.

DRESS FOR THE OCCASION!Order your 6 Nations POS kits from key brewers in advance.

Ensure your 6 Nations fixture list is highly visible throughout your outlet.

Create a winning atmosphere by decorating your venue with flags and bunting.

SALES IN VENUES SHOWING THE

6 NATIONSCAN INCREASEBY UP TO.... 40%

Create a dedicated 6 Nations social

media plan to promote your offer

on the build up to and throughout

each game. Record videos during

the games and share these with your

audience to promote the atmosphere

of your venue.

During the tournament, 19% more

customers search for venues

showing the 6 Nations than Premier

League Football**

*

SPREAD THE WORDUnitas

20:19


CELEBRATING YEARS

2019 IS THE YEAR OF THE PIG - CHINESE NEW YEAR IS A GREAT POST-CHRISTMAS OCCASION TO INCREASE FOOTFALL AND PROFITS AT YOUR VENUE! • Decorate your venue inside and out with traditional decorations in red and

gold which symbolise happiness and wealth in Chinese culture. Lanterns are a great way add to your venue’s atmosphere as well.

• Add some oriental dishes to your specials board or create a set Chinese banquet menu for the night. Chinese New Year is a two week celebration so why not extend the specials for a longer period?

• Lucky red envelopes are a Chinese custom that you could adopt to entice your customers back again by adding in special offer vouchers, such as a free bottle of wine with their next meal.

• For an all-out celebration fireworks and festivals are a big part of traditional Chinese New Year celebrations – run a family fun day ending with a fireworks display! See HSE fireworks safety advice here: www.hse.gov.uk/explosives/fireworks/using.htm

• Offer a free bottle of Prosecco for early bookings!• Create Valentine’s themed cocktails. Think red and sweet as a starting point

and include fun and interesting garnishes such as rose petals or love heart sweets. 2 for 1 cocktails are a perfect offer for Valentine’s Day.

• Offering a set menu at a good price is sure to boost business. Add a little romance with sharing dishes and heart shaped food, especially for dessert.

• Set the romantic atmosphere with candles and flowers on the table for a simple and classy ambience. Booking a live singer for the night could really help to create a romantic mood in your venue!

• You could even take advantage of an alternative Valentine’s opportunity by promoting events for the singles market such as a speed dating night?

JAN

feb

feb

feb

25

3

5

14

burns night

Super bowl sunday

chinese new year

valentine’s day

GENERATE BUSINESS IN THE QUIETEST MONTH OF THE YEAR FOR THE ON TRADE BY PROMOTING BURNS NIGHT!• Tartan and Scottish flag bunting are a great starting point for Burns Night

décor, but you can also think outside the box with your decorations, for example using heather in your place settings.

• Run a set menu with Scottish themed dishes or add Scottish items to your specials board. Haggis, neeps and tatties are a traditional starting point, but other options include cullen skink, Aberdeen Angus steak/burgers and raspberry cranachan. Mini deep-fried Mars Bars are a fun dessert alternative.

• Whether you go traditional with live bagpipes or play music from Scottish bands (e.g. Franz Ferdinand, Texas, Biffy Clyro and Primal Scream), music will help to create an atmosphere in your venue.

• Scotch whisky is the go-to drink for Burns Night. Get creative with your whisky cocktails as well - try a Scotch Sour, add a hot toddy to your offering for the night or even create a cocktail with the infamous Irn-Bru! Think about stocking some guest Scottish ales and some Scottish gins as well (such as Edinburgh Gin or Caorunn).

AMERICAN FOOTBALL HAS VASTLY GROWN IN POPULARITY IN THE UK OVER THE PAST FEW YEARS AND WITH REPORTS INDICATING THAT SHOWING THE SUPER BOWL IS WORTH MORE THAN £1000 PER SITE ON AVERAGE* NOW IS THE TIME TO CASH IN ON THE NFL!• Sell Super Bowl Party tickets in advance to build excitement and plan for

how many people you are expecting. Don’t forget you may have walk-ins as well!

• Customers like a bargain so including a free burger and drink with advanced tickets will help to increase uptake.

• American-themed foods are sure to be popular – burgers, wings, hot dogs, nachos and popcorn all offer good profit margins.

• Run a special promotion on American bottled beers in ice buckets.• Don’t forget to apply for a TENs license if needed for your venue!

PLAN FOR SUCCESS��

*Source: MatchPint and CGA Report 2016 https://www.morningadvertiser.co.uk/Article/2018/01/22/Born-in-the-USA-how-pubs-can-cash-in-on-American-football

THE PERFECT DATE TO INCREASE FOOTFALL IN THE WEEK AS WELL AS A BUMPER WEEKEND WITH VALENTINE’S DAY FALLING ON A THURSDAY!

six nations fixtures 1st feb - 16th marFRANCE v WALES

1st february - 20:00

SCOTland v italy

2nd february - 14:15

ireland v england

2nd february - 16:45

scotland v ireland

9th february - 14:15

italy v wales


england v france


scotland v wales

9th march - 14:15

england v italy

9th march - 16:45

ireland v france

10th march - 15:00

FRANCE v scotland

23rd february - 14:15

wales v england

23rd february - 16:45

italy v ireland


italy v france

16th march - 12:30

wales v ireland

16th march - 14:45

england v scotland

16th march - 17:00

Roun

d 1

Roun

d 2

Roun

d 4

Roun

d 3

Roun

d 5

Get your spirit range right in 2019Spirits sales in the On Trade continue to rise at an impressive rate. Customers are looking for a more stimulating drinking experience, therefore premium and super premium spirits are experiencing the largest uplifts.

To capitalise on the current spirits trends it is essential that you stock the right range to meet those customer expectations that are driving growth in this sector. Offer great choices higher up the scale, as well as the excitement of new flavours and serving styles!

THE PERFECT RANGEFor spirit sales success, follow the ‘core’, ‘upsell’ and ‘choice’ method.

*Source – Spirits Supplement: A Guide to the Perfect Spirits Offer (in association with Diageo GB)

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COMINGSOON! MAR17 ST. patrick’s day APR23 ST. George’s dayMAR1 ST. David’s day

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Terms and Conditions1. All offers are available from 1st January to 28th February 2019 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts

that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s

confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.

ABV Wholesale,Unit 4 Holme Mill, Holme Mill Lane, Keighley, West Yorkshire, BD22 6BN.Tel: 01535 669966 Fax: 01535 603700Web: www.abvwholesale.comAWRS URN: XZA W000 0010 1586

headlines - abv wholesale jan-feb...and include fun and interesting garnishes such as rose petals or...

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