headlines
DESCRIPTION
HEADLINES. Grabbing reader attention. WE NEED HEADLINES. WHY?. They attract attention They provide a link to content. AND WE NEED SECONDARY HEADS. WHY?. They give us content clues They provide a link. HEADLINE TERMS:. Primary or main headline: - PowerPoint PPT PresentationTRANSCRIPT
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HEADLINES
Grabbing reader attention
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WE NEED HEADLINES.
WHY?• They attract attention • They provide a link to content
![Page 3: HEADLINES](https://reader035.vdocuments.us/reader035/viewer/2022070409/568144e3550346895db1b3c3/html5/thumbnails/3.jpg)
AND WE NEED SECONDARY HEADS.
WHY?• They give us content clues • They provide a link
![Page 4: HEADLINES](https://reader035.vdocuments.us/reader035/viewer/2022070409/568144e3550346895db1b3c3/html5/thumbnails/4.jpg)
HEADLINE TERMS:Primary or main headline:The main part of the headline; the most important words
Secondary or subheadline:Usually in sentence form, it adds information either above or below the main headline
Both are necessary parts to every headline package.
![Page 5: HEADLINES](https://reader035.vdocuments.us/reader035/viewer/2022070409/568144e3550346895db1b3c3/html5/thumbnails/5.jpg)
HAMMER:This pattern features a primary headline over one or more lines of a secondary headline.
HAMMER IT
After the main headline pulls the reader onto the spread,
the detailed secondary headline provides specifics
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KICKER:In this headline pattern, a label often sits atop the main headline
WHAT A KICK
After the main headline pulls the reader onto the spread,
the detailed secondary headline provides specifics
GIRLS’ VARSITY SOCCER
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WICKET:This headline pattern is the opposite of the hammer with the secondary headline on top
Drawing the reader into the story is one function of well-written
MAIN HEAD
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TRIPOD:This headline pattern places the secondary headline beside the primary headline.
Drawing the reader
into the main head
gives the tripod
POWER
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STYLE GUIDELINES:• Write with action verbs
• Write in present tense• Use single, not double, quotes• Forget the periods in main
heads• Avoid abbreviations
• Go for impact, cleverness• Magazine-style heads may not
be always be phrases with verbs
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VISUAL / VERBAL LINKS:The key to powerful headlines
is to establish a strong visual/verbal connection between the dominant photo on the spread and the main headline
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POWER IT UP:Want even more bang to your headlines?Try these techniques:
• alliteration• onomatopoeia• rhyming• pop-culture references• puns and word play• clichés and common sayings
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ALLITERATION
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ALLITERATION
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ALLITERATION
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ALLITERATION
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ONOMATOPOEIA
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ONOMATOPOEIA
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RHYMING
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RHYMING
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RHYMING
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RHYMING
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POP CULTURE REFERENCES
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POP CULTURE REFERENCES
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POP CULTURE REFERENCES
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POP CULTURE REFERENCES
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POP CULTURE REFERENCES
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PUNS AND WORD PLAY
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PUNS AND WORD PLAY
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PUNS AND WORD PLAY
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PUNS AND WORD PLAY
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CLICHES AND COMMON SAYINGS
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CLICHES AND COMMON SAYINGS
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CLICHES AND COMMON SAYINGS
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PAY ATTENTIONAND LOOK AROUND YOU—
Magazines and newspapers can be great sources for inspiration but don’t stop there.
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MAKE THAT VISUAL /VERBAL CONNECTION
That’s what grabs the readers and pulls them into the story.
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HEADLINEScreated in conjunction with Lynn StrauseHerff Jones Special Consultant