Gavin Shore Creative Director

Mitch Vidler Head of Digital Analysis

Hello

Making sense of a confusing world

Data cant buy me loveCreativity cant be quantified

Creativity

Data

vs

#TeamCreative

#TeamData #DLMLeeds

#DLMLeeds

Creativity cant be rigorous and empirical

#TeamCreative #TeamData#DLMLeeds

Creativity can be braver when you balance insight with instinct

#TeamCreative #DLMLeeds

Data cant understand feelings

#TeamCreative #TeamData#DLMLeeds

People are social animals, communication of emotions are key to being human. Listening to

these emotions creates data, which can be understood and interpreted.

#TeamData #DLMLeeds

#TeamCreative #TeamData#DLMLeeds

Creativity cant get to the right person at the right time

Creativity can make people pay attention and inspire engagement

#TeamCreative #DLMLeeds

#TeamCreative #TeamData#DLMLeeds

Data cant cause an emotional reaction

Data knows when, where, how and what to communicate hitting the maximum emotional

sweet spot at the best times using mathematics.

#TeamData #DLMLeeds

#TeamCreative #TeamData#DLMLeeds

Creativity cant predict someones needs

VIDEO

Creativity can respond to a need in the most surprising, inviting way

#TeamCreative #DLMLeeds

#TeamCreative #TeamData#DLMLeeds

Data cant engage people

Data can spark interest, making immediate, timely and relevant content.

#TeamData #DLMLeeds

#TeamCreative #TeamData#DLMLeeds

Creativity cant transform a business

Creativity can reimagine a business to get people to reappraise it

#TeamCreative #DLMLeeds

#TeamCreative #TeamData#DLMLeeds

Data cant position a brand

Using data to understand who you are and using data to work out who you want to be

is all brand positioning is about.

#TeamData #DLMLeeds

#TeamCreative #TeamData#DLMLeeds

Creativity cant predict the future

VIDEO

Creativity can shape culture and the lens we put on the future

#TeamCreative #DLMLeeds

#TeamCreative #TeamData#DLMLeeds

Data cant spark the imagination

Data can do things we could only imagine 5 years ago. Data and

imagination are the only limitations.

#TeamData #DLMLeeds

Data now

#TeamData #DLMLeeds

#TeamCreative #DLMLeeds

Creativity now

Creativity and Data need to flex, with humility and respect for each other.

Only together can they drive true brand value and better customer value.

Thank you