head of communications & engagement recruitment pack
TRANSCRIPT
Head of Communications & Engagement
Recruitment Pack
Head of Communications & Engagement £46,000 - £52,000 pa
Full Time (37.5hrs per week) and permanent
We are the property industry’s charity working to end youth homelessness in the UK. We bring remarkable businesses and individuals from across the sector together to support charities delivering life-changing services for young people who are or have been homeless, or who are at risk of homelessness in the future. Through a unique network of corporate partners, we invest funding and expertise where we can achieve lasting impact.
We are currently seeking a Head of Communications & Engagement to develop and deliver our comms, marketing and engagement strategy. Working closely with Leadership Team and Board of Trustees, you’ll be responsible for overseeing our ambitions to create an impactful engagement strategy that amplifies LandAid’s position within the real estate industry over the coming three years.
LandAid is looking for an experienced, senior communications and marketing professional with good experience across the whole mix including digital, social media and PR. Ideally with charity sector experience, but certainly with a keen interest in our cause and passion for communications for good.
You’ll work across the organisation, driving our ambitious engagement strategy forward to really change the conversation between LandAid and the property industry. You’ll work with all departments to provide direction and support to improve our fundraising and impact outcomes including developing marketing plans for growth for our events, creating holistic engagement plans for the businesses that support us and embedding our impact in the hearts and minds of our supporters.
You’ll work to raise the profile of LandAid and of our CEO and DCEO as experts in their fields.
This is a pivotal role in the LandAid Team, and the successful candidate will have the opportunity to put their stamp on our communications as we evolve and grow, in line with our new strategic aims. LandAid’s central administration function also sits in this team - managing our Fundraising & Projects Assistant in order to ensure that all departments are supported effectively, including Executive Assistance to our CEO & DCEO.
You’ll be an effective, passionate, and thoughtful communicator about the work we do, and the needs we seek to address. Leading a small and professional team, you will provide support, challenge, and development to the colleagues for whom you have management responsibility and promote effective collaboration in all that you do. We’re looking for a confident, positive self-starter, who is good at looking for solutions, a great-people person and brilliant planner.
Due to the current situation, we are currently all working remotely. We plan to return to our central London office in the near future but expectations on colleagues to be in the office will be minimal (at least once a month). Instead, you will be able to design a working pattern that suits you, your family, the needs of the job and the team. We hope this encourages candidates from across the UK.
It’s a really exciting time to be involved with an ambitious and growing organisation that’s committed to bringing the property sector together to create real social change.
We recommend applicants spend some time looking at our website and social media content and do get in contact if you require any further information. If you would like an informal chat before applying, please don’t hesitate to get in touch with Alice Lamb - Deputy CEO: [email protected]
About Us
Our Vision:
An end to youth homelessness in the UK.
Our Mission:
Every year, thousands of young people in the UK find themselves homeless.
It’s a problem that we’re here to tackle.
We bring the property industry together to support charities delivering life-changing services for young people who are or have been homeless, or who are at risk of homelessness in the future.
Through a unique network of corporate partners, we invest funding and expertise where we can achieve lasting impact.
Together we can end youth homelessness.
Our Values:
• We Collaborate - we’re stronger in partnership
• We Enable - We empower charities
• We Learn - We embed learning in everything we do
• We are Responsible - We are accountable and transparent in the use of donations
• We Demand Better - We always believe there’s room for improvement.
Job Description
Job Title: Head of Communications & Engagement
Location: Central London (currently working flexibly from home & the office)
Hours: 37.5 hours per week
Grade Band: Head of Salary Scale:
£46,000-£52,000
Reporting to: Deputy Chief Executive
Direct Reports: Communication & Engagement Manager Fundraising & Projects Assistant
Role Summary & Purpose
To drive and develop LandAid’s profile in and engagement with both the property industry and the homelessness sector through compelling communications and evidence-based marketing activities.
To support and manage our central administrative function ensuring it is effectively supporting LandAid’s activities.
Specific Responsibilities
Your principal responsibilities are to:
Communications 1. Provide strategic leadership, creative direction and drive continuous
improvement across our external communications – media, marketing, creative and content
2. Increase engagement with LandAid’s mission and message in both the real estate and youth homelessness communities
3. To develop and project manage the delivery of marketing campaigns as outlined in our business plan. To clarify the overall organisational objectives of each campaign and work across the team to deliver
4. Ensure effective marketing by segmenting and prioritising audiences. Develop profiles, tailor messages, and define appropriate channels to target key audience segments
5. Develop our digital channels, including our website and social media platforms
6. Develop and maintain a strategy for LandAid’s press profile, building relationships with our media partners and with key journalists, creating
content specifically for the media (including releases, facts and figures, statements, and briefings) and training and supporting spokespeople
7. Ensure our crisis communications plan is reviewed and updated regularly, and that there is an appropriate appreciation of brand risk within the charity
8. Develop and maintain a network of communication and marketing contacts within our corporate and charity networks
9. Provide strategic creative direction and devise communications plans for fundraising and impact campaigns – effectively communicating impact with the aim to maximise income and supporter engagement
10. Ensure effective internal comms within and across teams, and that team members are able to use all comms tools effectively – seeking to constantly test and improve processes
11. Champion, protect and encourage effective use of our brand.
Engagement 12. To develop and deliver our engagement strategy
13. To lead on the development of our engagement programmes including our Ambassador Programme which engages the next generation of rising stars in the property sector
14. Work across the organisation to help implement an effective long-term supporter journey – engaging our supporters in our fundraising activities, as well as our pro bono programme.
Central Administration 15. Managing our Fundraising & Projects Assistant to ensure that support is being
provided to all LandAid departments effectively.
General 16. Systematically monitor and evaluate departmental activities against objectives,
providing regular reports to the Board of Trustees and staff team
17. To provide leadership, direction, support and training to help the Comms & Engagement and Admin team to meet agreed objectives while working in line with our values
18. Manage all departmental expenditure in line with an agreed annual budget
19. Champion industry change and new ways of working.
General Responsibilities
20. Be a committed and effective member of the LandAid Leadership Team
21. To take your own professional development seriously and continually look for opportunities to learn and improve what you do, and how you do it
22. Adhere to our policies and procedures, and working confidently and enthusiastically within our values
23. Carry out any roles and tasks required to support the CEO and the priorities of
the charity as requested by CEO, including providing holiday cover as required.
This job description is not necessarily an exhaustive list of duties but is intended to reflect a range of duties the post-holder will mainly perform. The job description will be reviewed regularly and may be changed in the light of experience and in consultation with the post-holder.
PERSON SPECIFICATION
Criteria Essential Desirable
Qualifications / Education / Training Relevant Marketing or Communications qualification or equivalent experience in a similar role.
✓
Knowledge Informed knowledge of communications and marketing strategy, ideally within a charity or social purpose setting
✓
Understanding of the media landscape and experience of securing media coverage to further organisational objectives
✓
Knowledge of engagement performance metrics – plus understanding of Google Analytics, paid social, SEO and Google ad grants
✓
Knowledge of fundraising and experience of working with fundraising teams to help secure and maximise donor relationships
✓
Knowledge of grant making and policy work in the youth and homelessness sectors
✓
Working knowledge of Salesforce CRM ✓
Experience Experience of designing and implementing a successful communications, marketing and / or engagement strategy
✓
Demonstrable success of working with external agencies and internal departments to deliver marketing campaigns, ideally with a social purpose
✓
Criteria Essential Desirable Experience of monitoring and analysing communications and / or engagement activity against objectives
✓
Experience of managing and developing websites and an organisation’s social media presence – with proven experience of increasing reach and engagement across a spectrum of channels
✓
Experience of managing budgets and expenditure
✓
Experience of commissioning multimedia content – including photography and videos
✓
Experience of tailoring copy for different audiences and channels – segmenting audiences and messaging accordingly
✓
Experience of effectively championing, protecting and encouraging the use of brand
✓
At least 1 years’ experience of managing people in a professional environment
✓
Skills and abilities
Excellent written communication skills ✓ Ability to represent your views professionally and effectively
✓
Ability to manage and develop other people, ensuring you get the very best from (and for!) them, and identifying opportunities for professional development.
✓
Ability to design or commission campaigns that engage and inform audiences, influence behaviours, and secure income or investment
✓
Strong planning and prioritisation skills ✓
Ability to work effectively and collaborate with a wide range of internal and external stakeholders
✓
Excellent numeracy skills with attention to detail and ability to analyse budgets and data
✓
Criteria Essential Desirable Proficiency in Word, PowerPoint, Excel and Outlook, MS Teams.
✓
Proficiency in Adobe Creative Suite, particularly InDesign and Photoshop
✓
Personal Qualities
• We need you to be flexible in the way you work, and the way you think
• If you have a positive & enthusiastic outlook, it’ll be helpful
• Are you a strategic thinker – do you have the ability to see the ‘big picture’?
• The role requires you to be a problem solver
• Are you proactive & self-motivated? You’ll need to take responsibility for coming up with ideas, and to keep yourself focused and on-track
• We need the post-holder to be driven to exceed targets
• In a small team, your ability to collaborate will be vital, but so will your willingness to be decisive
• If you haven’t got a commitment to our values, or a working style that reflects these, you may want to think again about working with us
• There’s always a lot on, so you’ll need to be organised, and to enjoy working through periods of pressure.
How to apply Please complete the application process through Applied here. For an informal, confidential conversation with Alice Lamb, Deputy Chief Executive you can contact her here: [email protected] Closing date: 12pm on 29 November First interviews: w/c 29 November Second interviews: w/c 6 December.
Thank you for your interest in joining LandAid. We look forward to receiving your application.