HEAD

WOLFof­a

PORTFOLIO OF WORKby

TOM ELSEYheadofawolf.co.uk­­

TABLEof

CONTENTSfirst.­shit­reads

second.­plantin;­the­greatest­typeface

third.­bibliophobia

fourth.­ghosts

fifth.­in­new­djs­we­trust

sixth.­illustrated­book­of­opinion

seventh.­contact­

HEAD

WOLFof­a

SHIT READS BRIEFand

SOLUTIONfor­this­university­project,­the­brief­was­to­create­a­new­brand­of­toilet­paper­that­offers­a­clear

point­of­difference­to­others­available­on­the­market­and­then­develop­a­promotional­campaign

that­used­three­different­media­channels.

my­solution­was­to­develop­a­novelty­brand­aimed­at­students­and­young­professionals­that

provided­entertainment­and­humour­for­the­user.

playing­on­the­tradition­of­having­reading­materials­in­the­bathroom,­‘shit­reads’­toilet­paper­was

packaged­within­a­book,­with­each­sheet­being­printed­with­a­suitably­shit­joke­or­story.

PLANTIN;

BRIEFand

SOLUTIONthe­brief­was­to­produce­an

A2­poster­to­promote­Plantin

as­‘the­greatest­typeface’,

using­approx.­50­words­of

copy­and­just­two­print

colours.

­­­­­­

my­response­references­the

events­of­1913,­the­year­of

Plantin’s­creation,­and­

suggests­the­font­as­a

solution­to­the­world’s

problems.­

TYPEFACEthe­greatest

IN AWORLDTHATWAS R

EA

CH

ING

NE

WHEIGHTS;HEIGHTS;HEIGHTS;HEIGHTS;HEIGHTS;HEIGHTS;HEIGHTS;HEIGHTS;HEIGHTS;HEIGHTS;HEIGHTS;HEIGHTS;HEIGHTS; W

HE

N T

EC

HN

OL

OG

Y W

AS

Plantin.A VOICE OFREASON,CONSIDERATIONANDSTRENGTH.ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

AD

VA

NC

ING

FA

ST

;

WHEN PEOPLEWERE WILLING

TO DIEFOR THEIR CAUSE;

CHAOS...

WAS ONTHEBRINKOF

ONLY ONE TYPEFACE COULD HELP.

WHEN THE PLANET

0123456789

BIBL IOPHOBIA BRIEFand

SOLUTIONthe­aim­of­the­poster­was­to­raise­awareness­and­understanding­of­the­fear­of­books­and,­as

the­physical­form­of­a­book­is­hard­for­most­to­imagine­as­a­threat,­the­poster­instead­intends

to­show­how­its­content­could­be­scary.

ghoststhe world is outside

stay the nightmusical chairs

the world is outsideghosts

mind gamessomething hilarious

stopover-analysis

further and further awaywrapped up in little stars

temporary

All songs written by gExcept “Ghosts” written by Ghosts and Andy Zuk. Produced by G

and Danton Supple. Engineered by Danton Supple assisted by Robert Smith. Mixed byDanton Supple & Jonny Harris. Mastered by John Davis. Published by Perfect Songs.

Recorded/Written at Hook End, Sarm West, a small cottage in Kungsäter,S

Additional playing credits:Magnus Johansson: trumpets on “Stay the Night”,“Mind Games” and “Something Hilarious”A

Ghosts are:Simon Pettigrew - Vocals and GuitarsJonny Harris - Drums and VocalsRobbie Smith - Bass and VocalsMark Treasure - Keyboards

ghostsstay the night

GHOSTS BRIEFand

SOLUTIONthis­broad­brief­was­to­create­album­and­single­artwork,­as­well­as­marketing­materials,­for

the­release­of­Ghosts'­debut­album­and­single.

using­the­idea­of­"what's­left­behind"­as­a­starting­point,­my­response­to­the­brief­uses­a

photography-based­campaign­to­suggest­to­the­viewer­a­narrative­which­reflects­the­stories

told­and­characters­created­in­the­lyrics­of­the­Ghosts'­songs.

the­executions­include­an­album­and­single­cover,­two­A2­posters­and­two­A6­postcards.

ghosts

single.available.

now.

stay the night

2007 warner music uk ltd.music.comghosts

ghoststhe world is outside

out there now;seize it.

2007 warner music uk ltd.music.comghosts Ghosts

ghostsmusic.com

ghosts ghosts

IN NEW DJs

BRIEFand

SOLUTIONthe­requirement­for­this­brief

was­to­create­a­series­of­short

television­idents­for­to­promote

the­bbc’s­‘in­new­djs­we­trust’

radio­programmes.

my­idents­took­their­influence

from­the­use­of­phrases­such­as

“cut”,­“chop”­and­“mash­up”

within­the­electronic­music

world­and­can­be­viewed­at

headofawolf.co.uk

TRUSTwe

wrong

MONEY lS POWERAND LOOK

HOW THINGSHAVE TURNED

OUT.

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*

*

*

*

*things can disappear foreverif they aren’t taken care of.

WELCOME

HELLO

ようこそ

こんにちは

Oi

boas-vindasBIENVENIDA

HET WEL

KO

M

Powitaniebonjour

het welkom

BOAS-VIN

DAS

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こんにちはha

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benvenutobien

venida

ようこそ

hallo

POWITAN

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welcom

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TIMES

ARE

CHAN

GING

ILLUSTRATED

BRIEFand

SOLUTIONfor­this­project,­I­created­a­series­of­images­that­dealt

with­my­feelings­toward­global­issues­and­then

presented­them­in­a­hand-bound,­A3­book.

OPINIONbook­of

HEAD

WOLFof­a

PLEASE GO ONLINEor

GET IN TOUCHheadofawolf.co.uk­­

thomas.elsey@btinternet.com