hdmi 1.3 preview the future of hd hdmi licensing, llc november, 2006

HDMI 1.3Preview the Future of HDHDMI Licensing, LLC

November, 2006

2

Agenda

Market Overview Overview of HDMI 1.3 Demonstration of 1.3 Functionality - Deep

Color− Silicon Image

Demonstration of 1.3 Functionality - Dolby TrueHD

− Dolby Labs

1.3 Products in the Market Questions and Answers

3

HDMI – Overview

HDMI is the de facto standard digital connection for consumer electronics products

− HDMI delivers the highest-quality audio and video signal over a single cable

Over 460 manufacturers will ship nearly 60 million HDMI-enabled devices in 2006 with installed base of over ½ billion HDMI devices in 2009

HDMI continues to evolve to meet changing market needs

− HDMI enables a dynamic CE market− Version 1.3 of the HDMI specification doubles overall

bandwidth to deliver even higher quality video and audio signals

4

0

50

100

150

200

250

300

350

400

450

500

Q1/04 Q2/04 Q3/04 Q4/04 Q1/05 Q2/05 Q3/05 Q4/05 Q1/06 Q2/06 Q3/06

462

10983

128160

199237

274297

365

417

Growth of HDMI Adopters

Source: 10/2006, HDMI Licensing, LLC

5

HDMI Adopters Worldwide

USA22%

Korea9%

Japan11%China

22%

Taiwan24%

Europe/RoW12%

Source: 10/2006, HDMI Licensing, LLC

462 licensees as of September 2006− (Does not include 7 HDMI Founders)

6

-

50,000

100,000

150,000

200,000

250,000

300,000

2003 2004 2005 2006 2007 2008 2009

DTVs

STB (All)

DVD Player

DVD Recorder

BluRay/HD DVD

AV Receiver

PC Market

Digital CamCrder

Game Console

Misc*

HDMI Shipments by Segment278,795

200,764

123,638

59,814

17,4195,00824

Source: InStat DVI/HDMI Report, Dec 2005

67% CAGR06 - 09)

7

-

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Uni

ts (t

hous

ands

)

DVI

HDMI

Total

DVI 20,758 49,254 97,177 158,926 224,872 283,461 331,599 365,195

HDMI - 24 5,032 22,451 82,265 205,903 406,667 685,462

Total 20,758 49,278 102,209 181,377 307,137 489,364 738,266 1,050,657

2002 2003 2004 2005 2006 2007 2008 2009

Installed Base of HDMI and DVI Products

Source: InStat DVI/HDMI Report, Dec 2005

1,050,657,000

HDMI and DVI products in the market

8

HDMI Market Trends 20062007 Decreasing price points for HDMI-enabled products

− HDMI on all products, not just high end

− US$70 for DVD player with up-scaled HDMI output

− US$700 for 19” LCD-TV with HDMI input

Average number of HDMI inputs/outputs on devices increasing

− DTVs: 1.45 HDMI ports in 2006, up from 1.30 in ports 2005

Mobile market adoption begins with Camcorders and Digital Still Cameras

− Sony HD camcorder

− Samsung DSC

Front/side panel HDMI inputs become standard

− Mobile adoption drives for easy to connection to HDMI

HDMI 1.3 functionality will come to market (more on that later)

9

HDMI Being Embraced by PC Market

HDMI available on all major graphics platforms

− Desktop & notebook PCs; integrated & discrete graphics

HDMI PC products from major OEMs− Desktop Media PCs & Notebook PCs

− Add-in graphics cards and motherboard (retail)

10

Agenda




− Dolby Labs


11

New HDMI Specification

HDMI 1.3 specification released in June 2006

Increased performance characteristics and expanded feature set

Developed to meet the evolving needs of the

high-definition marketplace

Fully backwards compatible with all prior releases of HDMI and DVI specs

12

1.3 - Next Gen HDMI Performance Bandwidth more than doubled

− From 165 MHz (4.95 Gbps) to 340 MHz (10.2 Gbps)− Technical foundation laid for further increases in speed

Delivers 3 new features− Deep Color Support

• 10/12/16-bit per pixel, 4:4:4 video

− Faster Frame Rates• Up to 120Hz (1080p), 240Hz (720p/1080i)

− Higher Resolution• Up to WQXGA (2560 x 1536), 1440p (2560 x 1440 @

60 fps)

13

HDMI 1.3 - New Features

Expanded Color Gamut− xvYCC standard supported (IEC 61966-2-4)

High Definition Audio− Dolby TrueHD and DTS-HD supported

Lip Sync− Each device discloses audio/video delay

14

Agenda

Market Overview Overview of HDMI 1.3 Demonstration of 1.3 Functionality—Deep


Demonstration of 1.3 Functionality—Dolby TrueHD

− Dolby Labs


15

What is Deep Color?

Billions of colors and stunning video

10-bit, 12-bit or 16-bit color depth

Over five times more colors than standard HDTV systems

Reduced on-screen color banding in areas with subtle gradations

More accurate reproduction of on-screen images in true life colors

16

Deep Color Impetus

Each color more accurately represented More bits = more exact reproduction Human eye can perceive abrupt color

changes Example

− Straight line is ideal− 2 bits = 4 colors− 4 bits = 16 colors

Input value

Disp

lay value

17

Why support 16-bit color?

With RGB (or YCbCr), 10 bits per component will still show banding on a good contrast direct-view display

12 bits per component is absolutely necessary for no banding

Each video processing step (gamma, de-gamma, scaling, etc.) will degrade the color if the color depth is not permitted to expand for that operation

To retain a non-banding 12-bit signal through a series of processing steps will actually require as much as 16 bits per component

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Deep Color Benefits

Eliminates artifacts that appear as bands or contours

− Most noticeable in subtle gradations and tonal transitions

Increases contrast ratios for sharper images & greater detail

More accurately represents original material

− Deeper color palette produces video more like original film

− Live events look more natural

Simulated high-bit color depth

Simplified example of tonal transitions with limited color palette

Simplified example of tonal transitions with extended color palette

Simulated low-bit color depth

Color banding

19

Silicon Image Deep Color Demonstration

PC

DVI

10-bit content created

Content edited on PC and stored on RAID Array

Fibre Optic Cable

RAID DriveRAID Drive

Dual SDI

Cine-tal 24” MonitorDell 24” Monitor

10-bit video content captured with Sony HDC-F950 SDR

10-bit animation, 4:4:4 Video Playback10-bit video streaming from HUGE dual channel, 4Gbit HDDs

10-bit Display: 10-bit video into Cine-tal 2122 10-bit monitor via dual HD-SDI cables

8-bit Display: 8-bit video into Dell 24" 1920 x 1024 8-bit monitor via DVI cable

20

Silicon that Supports Deep Color isAvailable Now SiI9134 HDMI Transmitter

− Designed for Blu-ray & HD-DVD players− Compatible with HDMI 1.3 specification− Supports 1080p at 60Hz with 12-bit color depth− Built-in HDCP encryption engine

21

SiI9133 HDMI Receiver − Designed for rear projection DTV, LCD-TV, plasma

displays and front projectors− Compatible with HDMI 1.3 specification− Supports 1080p at 60Hz with 12-bit color depth− Built-in HDCP encryption engine

Silicon that Supports Deep Color isAvailable Now

22

Agenda




− Dolby Labs


23

TheThe Audio LandAudio Landscape is Changing

Next Generation Optical Formats Feature Greater Storage Capacity

Higher storage capacity of Next Generation Optical Media creates new opportunities for higher quality, more channels and flexibility of performance

High Efficiency Audio and Video Codecs Play A Key Role in HD Broadcasting

Broadcasters seek greater efficiencies in audio and video coding and delivery in order to maximize HD content delivery

`

24

Expanded Bitrates and More Channels

monomono

5.15.1

13.113.17.17.1

2.02.0 Dolby Digital PlusDolby Digital Plus

monomono

5.15.12.02.0

Dolby DigitalDolby Digital

32k32k 64k64k 384k384k 3M3M

Bitrate bpsBitrate bps

Higher bitrates support more channels and higher quality

Higher efficiency coding tools for lower bit rates

640k640k

25

Introducing 100% Lossless audio 100% of the time Audio performance that is bit-for-bit identical

to studio masters Expanded data rate and frame structure

flexibility−Up to 18Mbps and 14 channels if needed in the future

Support for 192 kHz sampling rate and 24-bit word length−Stereo and multi-channel applications

Variable bit rate (VBR) encoding New metadata capabilities

26

32k32k 64k64k 384k384k 3M3M

Bitrate bpsBitrate bps

640k640k 6M6M 18M18M10M10M

2.02.05.15.1

7.17.1

monomono Dolby TrueHDDolby TrueHD

Dolby TrueHD bitrate range

monomono

5.15.17.17.1

2.02.0 Dolby Digital PlusDolby Digital Plus

monomono

5.15.12.02.0

Dolby DigitalDolby DigitalMono

27

First Generation Players Include Decoding and Mixing Functionality

Player

Mixer moduleMixer module

6 PCM

5.1-chdecode

Mixer

Gain

Button sounds

Pan

Main soundtrack

Commentary 2-chdecode DAC ANALOG

OUTPUTS

5.1 Dolby Digital640 kbps

Dolby Digital 5.1 encode

Metadata

28

Player

Mixer moduleMixer module

6 PCM (HDMI)

5.1-chdecode

Mixer

Gain

Button sounds

Pan

Main Main soundtracksoundtrack

CommentaryCommentary

(Ethernet)(Ethernet)

2-chdecode DAC ANALOG

OUTPUTS

Future Players Will Offer Bitstream Output Of High Resolution Audio

5.1 Dolby Digital640 kbps (S-PDIF)

Dolby Digital 5.1 encode

Metadata

Bitstream bypass optionMain Soundtrack(HDMI 1.3)

“Audiophile Feature” On Next Generation Formats

29

HDMI Audio Applications

HDMI 1.1 HDMI 1.2 HDMI 1.3

Dolby Digital BitstreamDVD Audio

PCM*

Dolby Digital BitstreamDVD Audio

PCM*SACD

Dolby Digital Plus BitstreamDolby TrueHD BitstreamDolby Digital Bitstream

DVD AudioPCM*

30

Connection to digital AVR via S/PDIF

S/PDIF Connection

Output as 5.1-ch Dolby Digital 640 kbps

bitstream

HDHDHDHD

HD Player

Soundtracks decoded and mixed in multi-ch PCM

Re-encoded as a 640kbps Dolby Digital signal

AV Receiver

DD

DOLBY DIGITALDOLBY DIGITAL

Note: FLP display reflectsEncoder being utilized

31

AV ReceiverHD Player


6 (or 8) ch Line Level Connection

JJ

PRO LOGIC IIxPRO LOGIC IIx

Output as a 6 (or 8) ch Line Level

Analog Signal

HDHDHDHD

Connection to AVR via multichannel analog input

32

AV Receiver

HDHDHDHD

HD Player

JJ

PRO LOGIC IIxPRO LOGIC IIx

HDMI 1.3 Connection


or

Bitstream from disc

Processing of PCM signal

or

Decoding of native bitstream on disc

Connection to current digital AVR via HDMI

33

Concluding Thoughts

Dolby TrueHD is High Definition Sound 100% lossless audio playback 100% of the time Audio resolution that—upon playback—is bit-for-bit

equal to studio masters

More channels and higher quality Broadcast as well as HD Disc capabilities New standard for quality in multi-channel lossy audio

performance

Dolby Digital Plus delivers audio resolution better than DVD-Video

Up to 8 full bandwidth channels in Next Generation Optical Formats

Supports 24-bit 192kHz

34

Benefits of HDMI 1.3

Recognized Industry Standard For Next Generation Connectivity

Bandwidth to Transport Dolby Digital Plus and Dolby TrueHD Bitstreams to AVR

Supports PCM and legacy bitstream formats Future AVR Connectivity to STBs and other

devices equipped with:− Dolby Digital Plus or Dolby TrueHD

35

Agenda




− Dolby Labs


36

PS3 First to Adopt HDMI 1.3!

“By introducing the next-generation HDMI 1.3 technology, with its high speed and deep color capabilities, PS3 will push the boundaries of audiovisual quality to the next level of more natural and smoother expression on the latest large flat panel displays.”

− Ken KutaragiPresident and group CEO of Sony Computer Entertainment, Inc.

37

Other 1.3 Products Announced

Epson EMP-TW1000 Full HD (1080p) 1920x1080 resolution image across that 2.1x optical manual zoom lens and the inclusion of HDMI 1.3 to pump pixels at up to 340Mpixels/sec in support of 16-bit color depth and lossless audio

streams.

Chi Mei Optoelectronics47-inch, 1440p LCD that supports dual-link DVI and HDMI 1.3, both of

which are able to accommodate the WQXGA.

Toshiba“The flagship HD-XA2 will incorporate the new 1.3 version of the HDMI spec,” said Jodi Sally, Toshiba A/V products group marketing VP, “and will output high-definition in all major formats including 1,920 by 1,080p.”

Expect to see many source, display and A/V receiver products with HDMI 1.3 announced at CES in January of 2007

38

Agenda




− Dolby Labs


Thank [email protected]

hdmi 1.3 preview the future of hd hdmi licensing, llc november, 2006

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