hdm interactive ltd strategic plan and budget 2011 october 2010 hdm interactive ltd

HDM Interactive Ltd

Strategic Plan and Budget 2011

October 2010

HDM Interactive Ltd

Executive Summary HDM Interactive Ltd (HDM) was incorporated in September 2000.

70% of its shares are held by HDM Investments Holdings Ltd and 30% are held by Mauritius Telecom Ltd.

Main lines of business:

o Web & Multimedia Services

o Data Cabling and CCTV

HDM INTERACTIVE LTD – Strategic Plan and Budget 2011

Organization Chart

HDM currently employs 24 FTEs including management and administration staffs.


Situation Analysis HDM is in line with Budget 2010.

Web and Multimedia- Gap in the market for Search Engine Optimization.- Training acquired by HDM staffs (August 2010) to cater for

SEO.- New Digital Signage solution provider was identified at more

competitive price.

Data Cabling and CCTV

- Successful completion of ABH in 2009 has gained HDM new projects of similar nature in 2010.

- HDM approached its partner MT for new ventures.- Optical Cabling Services was identified as an innovative

product line.- CCTV Cameras were negotiated at better prices from

supplier.- Training in CCTV equipments were provided to staffs in order

to provide a better service.


Product Line – Forecast Turnover Dec 2010

50%

19%

19%

12%

Financial Performance


Trend Analysis - (2010 – 2015)


2010 2011 2012 2013 2014 20150

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

RevenueCost of SalesGross Profit

MU

R ‘

00

0


Forecast for period 2010 – 2015



The business objectives of HDM moving into 2011 are as follows:

Attract, integrate, retain and motivate the highest quality management, personnel and sub- contractors.

Develop the highest quality Web and Multimedia Services to attract and retain our clients through personal selling, referrals and the internet.

Establish the K-Guard CCTV Surveillance System as a brand name for security in Mauritius through advertising and personal selling thus to achieve a reasonable market share of at least 15–20%.

Partnering with Mauritius Telecom on Data Cabling and Optical projects to secure more revenues for HDM and hence expand our brand name as a provider of these services on the external market in order to achieve a minimum of 5-10% of the market share.

Successfully execute our business strategies.

Business Objectives


Strategic Choice & InitiativesStrategies Objectives

Market

Penetration

ST - Introduce new pricing strategies: offer prices lower than competitors.

- High quality CCTV products.

MT - Build customer relationship.

LT - Review/increase prices related to Web and multimedia.

- Introduce customer loyalty schemes.

Product

Development

ST - Introduce SEO as an additional product line for the Web and

Multimedia Department.

- R&D on Optical Cabling Services.

MT - Become the leading SEO Specialist Company offering affordable SEO

services in Mauritius.

- Recruit staffs with Optical Cabling competency.

LT - Introduction of new innovative CCTV products such as Cameras in

bus.

- Offers Optical Cabling Services.


Strategic Choice & Initiatives


Strategies Objectives

Market

Development

ST - Seek out new geographical market: client in France, Canada and UK

for Web Development and SEO.

- Research on Web Development companies in France.

- Research on high criminality areas and plan for an advertising

campaign for CCTV.

MT - Establish partnership with Web Development Companies in France

and act as a BPO/Outsourcing company.

- Use Push Strategy for Multimedia Presentations.

- Adverting of CCTV: Distribution of Flyers to targeted residential

areas.

LT - Partner with construction companies to acquire large scale Data

Cabling projects.

Diversification ST - Seek out new clients for Digital Signage.

MT - Offer Digital Signage as a new service to HDM.

LT - Introduce new innovative services related to Digital Signage.

- Become the leading supplier of GPS devices in Mauritius.

Strategic PartnersHDM has key strategic alliances with major companies that help to bring credibility, public relations, as well as technological assistance to the Company. These organizations include the following:

Company Product Service Offering

MarCom Co. Ltd Marketing and Communication Design of Creative Templates for

Websites

TMS Ltd Software Solutions, Consulting,

Switch and Network Connectivity

Technical Assistance and Networking

Global Access

Services

Web Hosting Specialists Domain Name and Hosting Provider

Maurisoft Software Solutions Software for Web and Multimedia

Hyperion Ltd Domain Registrar Registration of Domain Name

Apollinaire Auffret Outsourcing Company Outsource Web Projects to HDM

Pro Omega Data Cabling and Data Testing

Equipments

Distributors of Data Cable (Nexan),

Equipments and Training

Elsewedy Distributor of Data Cable Data Cabling

K-GUARD Security CCTV Equipments Manufacturer and Distributor


Key Performance Indicators, also known as KPIs will help HDM to define and measure progress toward its goals and objectives. KPIs for the two departments include:

SalesThe target is to achieve a minimum of 60% of the total revenue outside the BA Group. Three Sales Executives will be recruited and their sales target will be defined as per the set ratio above.

Customer ServiceCustomer service is the most important factor of any organization. A Customer Feedback Form will be introduced which will provide an idea of customer satisfaction and which will help HDM to improve its customer service in the long term thus increasing revenue and bring new sales.

Quality ControlQuality has always been an important aspect when it comes to the success of a company or to a business. In fact, when quality is promised by a company to its customers and the company itself makes do on that promise very well, then the chances of customer satisfaction retention will mostly be high. Thus, it comes as a must for HDM to develop metrics for quality. KPIs will be set for each department to make sure that projects are delivered error free and up to the standard.

Key Performance Indicators


Planning for human resources will determine how HDM will meet its current and future needs in terms of human resources and how people will be supported and nurtured within the company.

Human Resource planning will consist of the following strategies: Recruitments of Sales Executives, SEO Specialists, Web Developer

and Cabling Assistants. Review of Job Descriptions, Rewards Systems and Retention

Strategy for high caliber employees. Training of staffs in the following fields: Management, Customer

Care, Communication, Networking, Sales and Marketing. Implementation of a centralized time attendance system to monitor

the punctuality of employees. Preparation of a succession plan for key positions. Regular staff welfare activities.

Human Resources


Sales & Marketing

Future actions:

1. To establish HDM CCTV solutions as one of the leading CCTV companies in Mauritius.

2. CCTV Combo System/DIY Kit.To develop the branded K-Guard Combo System inclusive of 8 channel DVR and 8 weather proof Infrared cameras costing MUR 12K.

3. Innovative Mobile CCTV Surveillance in public vehicles such as buses and taxis with a central monitoring system. This product will allow HDM to be the innovators of Mobile CCTV Surveillance in Mauritius.

Actions done:

1. Introduced CCTV Systems in the portfolio of product offerings as from April 2007.

2. Importing its own CCTV product as from June 2009 from K-Guard (Taiwan based company with high quality product at a very competitive price.

1. CCTV Systems


Sales & Marketing

Actions done:

1. Introduced Web Development as a product line to HDM in June 2005 in order to drive the revenue stream and cater for the needs of the Group.

2. Started with few static websites and has since evolved into developing ecommerce websites for our clients both internally and externally. HDM has up to now developed four websites for Canadian based companies, one for UK and one for Arcasa based in France.

3. Recruitment of Sales ExecutiveDuring 2009, we have developed 9 websites for companies based in Mauritius externally to the Group. This is due to recruitment of Sales Executive in 2009.

2. Web and Multimedia


Sales & Marketing

Future actions:

1. Multimedia PresentationEmbarked on multimedia presentation during 2009 with the BA Investment annual report being used at high level presentations.

2. Search Engine Optimization (SEO)HDM has embarked on providing this service to its clients. A test phase is already in process with the Apollo Bramwell Hospital Website.

With around 40 clients at MUR 5,000 this could be an additional revenue stream for HDM. However, we could also look into taking other websites done by competitors to increase our revenue stream in this sub product line.

3. Digital Signage Research was carried out during 2010 for a software that would cater for digital signage. As a result, a

provider of digital signage solutions was identified and the software was successfully tested. This company is offering this service based on the same concept as cloud computing hence eliminating huge investments on powerful servers and expensive software. The first clients for digital signage is expected in January 2011.

2. Web and Multimedia


Sales & Marketing

Future actions:

1. Become preferred supplier of Data Cabling with construction and consultancy companies so that HDM can tender for bigger projects worth millions.

2. Initiated negotiations with MT to acquire Data Cabling projects.

3. Introduction of Fiber Optics Cabling as a new product line to Data Cabling Services.

Actions done:

1. Started Data Cabling interventions only at the beginning of 2007. However during 2007, HDM saw a need within the Group and seize the opportunity to cater for all projects within the Group thus enhancing the revenue stream.

2. Data Cabling for the period 2009 relates to 80% of total revenue of HDM. This is the main growing business of HDM with lots of opportunities on the external market as well. HDM is in process of expanding its team in order to cater for much bigger projects.

3. Data Cabling


Thank You

hdm interactive ltd strategic plan and budget 2011 october 2010 hdm interactive ltd

Documents

cctv hdm interactive

hdm staffs

strategic plan

business objectives

situation analysis hdm

organization chart hdm

hdm investments holdings

optical cabling services