hdfc project 2

8/2/2019 HDFC Project 2..

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HDFC BANKDFC BANKWe Understand Youre Understand Your

Worldorld

BY-ANJALI RAJPALBY-ANJALI RAJPAL

B.B.AB.B.A

III YEARIII YEAR

Products & Services ForIndividualNeeds.


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MISSION & VISIONMISSION & VISION

World Class Indian Bank Benchmarking againstinternational standards.

To build sound customer relation across distinctbusinesses.

Best practices in terms of product offerings, technology,

service levels, risk management & compliance.VISION STATEMENT OF HDFC BANKThe HDFC Bank is committed to maintain the highest

level of ethical standards, professional integrity andregulatory compliance.

HDFC Banks business philosophy is based on threecore values such as:-

1.Operational excellence2.Customer focus3.Product Leadership.

MISSION STATEMENT OF HDFCBANK


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Product & servicesProduct & services

Corporate AccountFixed Deposit AccountSweep-In Account Demat AccountHDFC Mutual Fund

HDFC Bank PlusHDFC Standard Life Insurance

INNOVATIVESERVICES

PRODUCTS AT

GLANCE

HDFC Phone BankingHDFC ATMHDFC Net BankingHDFC Mobile BankingHDFC Bill PayHDFC Debit Card/ Credit

Card


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Findings &AnalysisFindings &AnalysisYour AnnualYour Annual

HouseholdHouseholdincome?income?

What is yourWhat is your

perception aboutperception aboutproducts& services byproducts& services by

HDFC Bank?HDFC Bank?


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Do you want to openDo you want to open

an account with HDFCan account with HDFC

bank?bank?Do you have all theDo you have all the

documents to open andocuments to open an

account?account?


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Are you aware of different terms &conditionsAre you aware of different terms &conditions

which are very much essential to maintain anwhich are very much essential to maintain anaccount at HDFC Bank?account at HDFC Bank?


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LIMITATIONS

Every work has its own limitation. Limitationsare extent to which the process should notexceed. Limitations of this project are:Decreasing Housing Loans.

It was within the geographical limits.Very slow services and too much formalities.People mind set about the survey wasobstacles in acquiring complete Respondentswere very busy in their schedule. So it wasvery time consuming for gatheringinformation.

k h b ki f i d


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HDFC Bank, the banking arm of HDFC is expectedto go on stream. The bank already has goodnumber of employees on board and is recruitingpersonal banker heavily to take the headcount tomany more. It is on the brim of increasing its

customers through its attractive schemes andoffer.The project opportunities provided was marketsegmentation and identifying prospectivecustomers in potential geographical location and

convincing them to attract more customers sothat new business opportunities of the bank canbe explored. Through this project, it could beconcluded that people are not much aware aboutthe various products of the bank and many of

them not interested to open an account, to investmoney at all.So, at last the conclusion is that there is toughcompetition ahead for the company from itsmajor competitors in the banking sector. Last butnot the least I would like to thank HDFC Bank forgiving me an opportunity to work in the field of


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RECOMMENDATIONI would like give some suggestion to increase the

profit and sell bulk products to the customersaccording to their needs and demand. As

follows.Convince both the wholesalers and retailersshowing them the benefits from it.Motivate them to open the bank account in HDFCBank to both the parties.

Each wholesaler has more than 15 to 20retailers, so by this way bank sell the bulkproducts. As a result bank get the new customers.Bank always find those customers which areinvolve in the banking transaction.


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Any Questions?Any Questions?


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hdfc project 2

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