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    A

    Project Report

    On

    Rural marketing strategies by Pepsi at Chandigarh

    Submitted in the partial fulfillment of the requirement for the degree ofMaster of Business Administration.

    Submitted toKurukshetra University, Kurukshetra

    Session: 2011-13

    UNDER THE SUPERVISION OF: SUBMITTED BY:

    Mr. Jagdeep Arora RUPESH KUMAR SINGH

    (ASSISTANT PROFESSOR) MBA IVrd SEM.

    GGGI REGD.NO.11-GGA-541

    CLASS ROLL NO.- 7311770

    UNIV. ROLL.

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    ACKNOWLEDGEMENT

    I would like to express my gratitude to my faculty Mr Jadeep Arora who guided me with his

    knowledge and skill and helped me in successful completion of the work.

    I also extent my healthful thank to Dr. S.L. GUPTA (DIRECTOR GENERAL) and

    Mr. MADHUR RAJ JAIN ( H.O.D), GGGI. For providing me an opportunity to show

    my skills. I also thank all my nearer and dearer ones without whose support this project

    would not be possible for his noble inspiration, keen interest, constant supervision and

    ever willing help throughout the course of this study.

    I gratefully acknowledge the invaluable support and guidance that was provided to me by

    various individuals that led to the successful completion of this project. Their vision of

    the problem gave me enough direction to bring out a meaningful result. I am grateful for

    their great support and help all throughout the project. I am thankful to them for taking

    out time and pointing out the multitudinous aspects of customer service and helping me

    increase my learning out of the project.

    I extend my sincere gratitude towards my parents, who have always encouraged me and

    gave suggestions. They always stand by me. Their support has always motivated me.

    I would heartily thank all the respondents of the survey without whose support &

    valuable inputs this project would not have been completed.

    RUPESH KUMAR SINGH

    MBA-IV rd SEMESTER

    (2011-13)

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    DECLARATION

    I, RUPESH KUMAR SINGH, Class Roll No. 7311770, MBA-IV rd sem hereby declare

    that this project report titled Rural marketing strategies by Pepsi has been submitted

    by me for the award of the degree of MBA, as partial fulfillment of the requirements for

    the Master of Business Administration (2011-13).

    This is the result of original work carried out by me. This report has not been submitted

    anywhere else for award of any other degree/diploma.

    Signature of the Student: Signature of the faculty:

    (RUPESH KUMAR SINGH) Mr. Jagdeep arora

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    TABLE OF CONTENTS

    INDEX OF TABLE

    TABLE NO. PAGE NO.

    4

    CHAPTER

    NO

    TITLE PAGE NO

    INDEX OF TABLE VI

    INDEX OF GRAPH VII

    EXECUTIVE SUMMARY VIII

    1.0 INTRODUCTION OF COMPANAY 1

    1.1 About Company 2

    1.2 Journey of HCL 3

    2.0 COMPANY PROFILE 4

    2.1 Company profile 5-11

    2.2 SWOT Analysis 11-12

    3.0 RESEARCH METHODOLOGY 13

    3.1Research Methodology 14

    3.2 Objective of Study 14

    3.3 Research Design 14

    3.4 Scope of the Study 15

    3.5Data Collection Method 15

    4.0 4.0 DATA ANALYSIS &INTERPRETATION

    16-33

    5.0 FINDINGS 34-35

    6.0 CONCLUSIONS 36-37

    7.0 SUGGESTION 38-39

    8.0 BIBLIOGRAPHY 40-41

    9.0 ANNEXURE-I 42-47

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    2 18

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    5 216 22

    7 23

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    12 28

    13 29

    14 30

    15 31

    16 32

    17 33

    INDEX OF GRAPH

    CHART

    NO.

    PAGE

    NO.

    1 17

    2 183 19

    4 20

    5 21

    6 22

    7 23

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    8 24

    9 25

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    12 2813 29

    14 30

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    16 32

    17 33

    EXECUTIVE SUMMARY

    I study about the marketing strategy of Pepsi and its impact on customer side. To know

    about the customer perception towards PepsiCos product and Brand Image. I also

    research on the customer satisfaction level. I study about how PepsiCo provided differentvalue to their different customer.

    PepsiCo offers the worlds largest portfolio of billion-dollar food and beverage brands,

    including 18 different product lines each generating more than $1 billion in annual retail

    sales.

    PepsiCo nourishes consumers with a range of products from tasty treats to healthy eats

    that deliver enjoyment, nutrition, convenience as well as affordability. The group has

    built an expansive beverage and foods business.

    PepsiCo have a variety of range in their products they have food and beverage segment

    like in food they have Alvio, Kurkure, Lays and Quaker Oais. And in beverage they have

    Pepsi, Mountain Dew, Slice, 7up and Nimbooz.

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    I did descriptive and exploratory research to know about the different facts of PepsiCo

    and their customer. Exploratory research I did on Pepsis customer and Descriptive

    research on Pepsis retailer.

    I collect both as well as Primary and Secondary data to know more about PepsiCo and

    about consumer preference.

    I took 30 sample of Pepsi retailer to know about the PepsiCo point of view and100

    sample of customer. I took non probability sampling. Non probability Convince sampling

    for PepsiCo customer and Non Probability Judgmental sampling for PepsiCo retailer.

    With the help of convenience sampling I can easily reach to PepsiCo consumer and by

    the judgment of different retailer.

    1.0 INTRODUCTION OF COMPANAY

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    1.1ABOUT COMPANAY

    HCL Enterprise is a leading global technology and IT enterprise that comprise two

    companies listed in India-

    1. HCL Technologies

    2. HCL Info system

    The 3-decade-old enterprise founded in 1976 is one of the Indias original IT garage

    starts-up. It organization provides Product Engineering, Technology and Application

    services, BPO, Infrastructure service, IT Hardware, System Integration and Distribution

    of ICT products. The HCL team comprises approximately 55,000 professionals of diverse

    nationalities, who operate from 18 countries including 360 point of presence in

    India.HCL has global partnership with several leading fortune 1000 firms, including

    leading IT and technology firms.

    HCL CDC Dominates the IT space as a leader 58000 gifted professionals, a colossal US

    $5.0 billion turnover an international presence in 19 countries, and most impotently, a

    deep- rooted commitment to innovate makes it a true technology giant.

    As the fountainhead of the most significant pursuit of human mind, HCL believes only a

    leader can transform me into a leader HCL CDC. Is an initiative that enables individuals

    to be benefit industry ready IT.

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    1. It Industry is booming at fast rate every year.

    2. Increasing consumer awareness about it education.

    3. Tremendous demand of it professional in India.

    4. Tie ups with various companies enable to extract their core competencies.

    1.2JOURNEY OF HCL

    1976:- Hindustan Computer Limited was born.

    1977:-Distribution alliance with Toshiba for copier and notebook.

    1978:-Hindustan successfully ships indigenously designed micro-computer at the same time as

    apple setting the pace for the computer industry.

    1983:-indigenously develops an RDBMS a networking OS client server architecture at the same

    time as global IT industry.

    1986:- HCL becomes the largest IT company in India.

    1994:-Forges distribution alliance with Ericsson switches and Nokia cell phones.

    2001:-Jv with D5eutsche Bank, Acquires British Telecoms Appollo contact centre in Belfast,

    northem island.

    2003:-HCL becomes the first Company to cross the 100,000 unit milestones in the Indian pc

    Desktop market.

    2005:- Joint venture with NEC, JAPAN.

    2006:- HCL career Development is launched.

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    2007:- HCL as enterprise crosses in 4$ billion marks and it become first BPO Company to get

    PCMM Certified.

    2008:--HCL CDC is ISO9001:2000 certified.

    2009:-100th HCL centre signed up.

    2.0 COMPANY PROFILE

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    2.1COMPANYPROFILE

    As the training arm of HCL Info systems, HCL Career Development Centre (CDC)

    carries forth a legacy of excellence spanning across more than three decades. HCL CDC

    is an initiative that enables individuals and organisations to benefit from HCL's deep

    expertise in the IT space.

    Among the fastest growing IT education brands in India, HCL CDC offers a complete

    spectrum of quality training programs on software, hardware, networking as well as

    global certifications in association with leading IT organisations worldwide.

    OUR OBJECTIVES

    1. To fuel initiative and foster activity by allowing individuals freedom of action

    and innovation in attaining defined objectives."

    2. "To help people in HCL Infosystems Ltd. share in the company's successes,

    which they make possible; to provide job security based on their performance; to

    recognize their individual achievements; and help them gain a sense of

    satisfaction and accomplishment from their work."

    FACLITIES

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    HCL CDC offers the most modern computing facilities loaded with the latest operating systems

    and software packages. The classrooms are equipped with complete audio-visual tools and

    accessories. We have highly qualified, professional experienced faculty giving personal attention

    to students. The courses are highly customised and industry specific.

    INFRASTRUCTURES

    HCL CDC offers a bustling, vibrant and convenient environment to the student

    community of the institute. The infrastructure we provide is truly world class. So come

    join the HCL CDC and be a part of the most happening industry.

    TOP MANAGEMENT

    1. Mr. Shiv Nadar

    2. Chairman and founder of HCL

    3. Mr. Ajay Chowdhary

    4. Chairman, HCL Info systems ltd

    5. 3 .Mr. J V Ramamurthy

    6. President and Chief Operating Officer , HCL Info

    7. 4 Mr. Vineet Nadar

    8. Chairman, HCL Technologies ltd

    KEY PARTNER

    1 .Toshiba (1977)

    2. Intel (1981)

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    3. Microsoft (1985)

    4. H P (1991-1996)

    5. Nokia (1996)

    6. CISCO (1996)

    7 .AMD (2004)

    8. Boeing (2005)

    9. IBM (2006)

    AWARDS

    HCL info system ranked #1 for it service in DQ CMR CSA2012.

    HCL dig school win ICT enables for k12 education(National education Awards

    presented by star NEWS)

    HCL institute system awards the best education system at the B- SCHOOL awards 2012.

    HCL learning win the 7th E- INDIA jury award for the best open and distance and best

    leraning centre

    COMPONENT HCL CDC

    1. Corporate training in India

    2. Industrial training in India

    3. Career development program

    4. Red hat Certification

    5. Cisco Certification

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    6. Microsoft Certification

    7. Course provided by HCL CDC

    8. MCSE Microsoft certified software engineer

    9. CCNA Cisco certified network associate

    10. RHCE Red hat certified Engineer

    11. HCE + (HCL Certified Engineer)

    EDUCATION PARTNER

    1. Microsoft

    2. Cisco

    3. Thompson parametric

    4. Oracle

    5. Redhat

    6. Career Launcher

    7. I B M

    8. Competitor of HCL CDC

    9. JET KING

    10. APTECH

    11. NIIT

    12. IIHT

    13. IIJT

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    14. Many other small institutes

    HCL CDC Advantage

    1. HCL Heritage

    2. ISO 9001:2000 Certification

    3. Cutting-Edge Courseware

    4. Global Alliances

    5. International Recognition

    6. Hands-on Training

    7. Widespread Network

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    ALLIANCE & PARTNERSHIP

    To provide world-class solutions and services to all our customers, we have formed

    Alliances and Partnerships with leading IT companies worldwide.

    HCL Infosystems has alliances with global technology leaders like Intel, AMD,

    Microsoft, IBM, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, NVIDIA, SAP,

    Scansoft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, CA, RedHat, Infocus, Duplo,

    Samsung and Novell.

    These alliances on one hand give us access to best technology & products as well

    enhancing our understanding of the latest in technology. On the other hand they enhance

    our product portfolio, and enable us to be one stop shop for our customers.

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    CORE VALUES

    Nothing transforms life like education.

    I shall honour all commitments

    I shall be committed to Quality, Innovation and growth.

    I shall be responsible corporate citizens

    2.2SWOT ANALYSIS

    STRENGTHS

    1. As a Part Of HCL an industry in itself , its easy to provide placements to students

    2. The trainees are HCL certified and employees of HCL

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    3. Has good infrastructure and facilities and work environment

    4. Arranges seminars with Top professionals to enhance knowledge of students

    WEAKNESS

    1. Lack of advertising for their New launched courses.

    2. Mismanagement in launch of new batches for various programs.

    OPPORTUNITIES

    1. Growing market of IT in India has made the demand for latest IT training

    Programs, so HCL CDC can cater to this growing demand.

    2. Growing demand for Corporate trainees will set the way for growth of corporate

    trainings in HCL CDCs

    3. There is a big opportunity for HCL CDC to tap rural market.

    THREATS

    1. There is steep competition from Aptech, NIIT, JETKING etc which makes HCL

    CDC to innovate its offerings on a continuous basis.

    2. Apart from this bigger institution, there is also competition from small institutions

    prevailing in the rural market.

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    3.0RESEARCH METHODOLOGY

    3.1RESEARCH METHOLOGY:

    Research Methodology1 is a way to solve the research problem systematically. It involves

    the various steps to find out the solution of an identified problem. It also clarifies the

    logic behind the study of the problem. When we talk about research methodology we not

    only talk of the research method but also consider the logic behind the method we use in

    the context of our research study and explain why we are using a particular method or

    techniques and why we are not using other so the result are capable of being evaluated.

    3.2OBJECTIVES OF PROJECT

    The Main objective of customer perception towards HCL CDC is to know the future

    prospective for HCL programme.

    1

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    1) To study the awareness level of people regarding HCL CDC Programmed.

    2) To study applicability of HCL programmed

    3) Encourage the customers to use the product or service and make them brand loyal.

    4) Counter a competitors promotional activities.

    5) TO know about the future prospective for HCL Programmed

    6) To improve the public image of the firm and the product.

    7) To provide the knowledge about product

    3.3Research Design

    The research was designed in such a way that the probable customers and the potential

    buyers could be covered to get the accurate information and feedback from the

    respondents.

    The research was divided in the following phases:-

    1) The respondents were segmented.

    2) The target customers were identified and approached.

    3) Questionnaires were filled by the respondents.

    4) Information analyzed and decoded.

    5) Conclusion Drawn

    3.4SCOPE OF STUDY

    The scope is very wide .we should make good promotional efforts to create awareness

    regarding the New Courses i.e. HCEA, HCE, HCE+ introduced by the company. As a

    part of a big brand HCL, HCL CDC make efforts to provide good job opportunities in

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    HCL CDC .it help to know the future perception about the HCL CDC. The project

    studies were conducted at Different IT institute of RANCHI. I was working in the

    Marketing Department of HCL CDC. Schedule Visiting all the IT institutes and studying

    about their opinion view regarding to company .this research help to make marketing

    policy which make beneficial for company

    3.5DATA COLLECTION METHOD

    Primary: Questionnaires

    Secondary: Magazines, Journals, Internet

    Sample size: -- 100

    Area of Research- Ranchi

    Check list:-- from the Interview of selected consumers

    MS Word: for documentation and final report

    MS Excel: To perform one-to-one analysis of consumers and magazines

    4.0 DATAANALYSIS

    &

    INTERPRETATION

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    DATA ANALYSIS& INTERPRETATION

    Q) 1.Which IT institute do you prefer?

    (a) NIIT

    (b) HCL CDC

    (c) IIHT

    (d) IIJT

    NO.OF RESPONDENTS 100

    Ans:- TABLE-1

    NIIT 20%

    HCL CDC 49%

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    IIHT 21%

    IIJT 10%

    CHART-1

    Interpretation: In my survey, When I asked to the respondents, which institute do you

    prefer they Said HCL CDC49% , NIIT 20%,IIHT,21%and least prefer IIJT 10%.

    Q.2 which course do you prefer of HCL CDC?

    a) MCSE Microsoft certified Software engineer

    b) CCNA Cisco certified network Associate.

    c) RHCE Red hat certified Engineered.

    d) Other Combined course

    Ans:- TABLE-2

    MCSE 25%

    CCNA 28%

    RHCE 35%

    OTHER COMBINED COURSE 12%

    CHART-2

    24

    20%

    49%

    21%

    10%

    NIIT

    HCLCDC

    IIHT

    IIJT

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    Interpretation: In my survey, When I asked to the respondents, which course do you

    prefer they said MCSE 25%, CCNA 28%, RHCE 35%,and 12% other combined course

    Q.3 How did you know about HCL CDC?

    a). News paper

    b). Friends

    c). Banner

    d). Internet

    Ans:- TABLE-3

    News paper 20%

    Friends 25%

    Banner 32%

    Internet 23%

    25

    25%

    28%

    35%

    12%

    MCSE

    CCNA

    RHCE

    OTHER COMBINED COURSE

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    CHART-3

    Interpretation: In my survey, when I asked to the respondents, how do you know about

    institute? They said 20% News paper, 25% Friends, 32% Banner and 23% from Internet.

    Q.4. According to you which offer is useful for you?

    a) Instalment (without discount)

    b) Discount on Cash payment

    Ans:- TABLE-4

    Instalment(without discount) 49%

    Discount on cash payment 51%

    C

    HA RT

    -4

    26

    20%

    25%

    32%

    23%

    News paper

    Friends

    Banner

    Internet

    49%

    51%

    installment (without

    discount)

    cash payment(with

    discount

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    Interpretation:

    In my survey, When I asked to the respondents, which offer do you like they said 49%

    instalment (without discount)and 51% cash payment(with discount).

    Q. 5. How do you grade them according to their quality of HCL CDC?

    a) Poor

    b) Fair

    c) Average

    d) Very poor

    Ans:- TABLE-5

    Poor 20%

    Fair 60%

    Average 15%

    Very poor 5%

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    CHART-5

    Interpretation: In my survey, When I asked to the respondents, how do you grade them

    HCL CDC they said 20% poor,60% fair, 15% average and 5% very poor.

    Q.6. why had you specifically chosen HCL CDC only?

    a) Quality

    b) Price

    c) Brand

    d) Good infrastructure

    Ans:- TABLE-6

    Quality 32%

    Price 38%

    Brand 20%

    Good infrastructure 10%

    28

    20%

    60%

    15%5%

    poor

    fair

    average

    very poor

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    CHART-6

    Interpretation: In my survey, When I asked to the respondents, why you chosen HCL

    CDC they said 32% Quality,38% Price,20% Brand and 10% Good infrastructure.

    Q.7. which medium do you like the most in which company contact to you?

    a) Hand billing

    b) Road show

    c) Seminar

    d) Area campaigning

    Ans:- TABLE-7

    Hand billing 23%

    Road show 12%

    Seminar 35%

    Area campaigning 30%

    CHART-7

    29

    32%

    38%

    20%

    10%

    Quality

    Price

    Brand

    Good infrasturucture

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    Interpretation: In my survey, When I asked to the respondents, which medium like to

    contact company they 23% said hand billing, 12%, road show 35% , seminar and 30%

    area campaigning.

    Q.8. what do you think about study in HCL programs in future?

    a) Eligibility of MNC

    b) Good job

    c) Personal business

    d) Dont know

    Ans:- TABLE-8

    Eligibility of MNC 29%

    Good job 42%

    Personal Business 23%

    Dont know 6%

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    CHART-8

    Interpretation : In my survey, When I asked to the respondents, what do you think about

    HCL CDC in future they said 29% Eligibility of MNC, 42% good job, 23% Personal

    business and 6% Dont know.

    Q.9. which timing would you prefer for courses?

    a) Morning

    b) Evening

    c) Noon

    d) Night

    Ans:- TABLE-9

    Morning 35%

    Evening 47%

    Noon 17%

    Night 1%

    31

    29%

    42%

    23%

    6%

    Eligbility of MNC

    Good job

    Personal Business

    Don,t know

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    CHART-9

    Interpretation: In my survey, When I asked to the respondents, which time do you

    prefer they said 35% morning,47% said evening,17% said noon,1% said night

    Q.10. what is future perspectives for HCL CDC?

    a )Reduce price

    b) Provided loan at cheaper rate

    c) Give more practical knowledge

    d) To introduce new course

    TABLE-10

    Reduce price 33%

    Provided loan at cheaper rate 24%

    Give more practical knowledge 17%

    To introduce new course 26%

    CHART-10

    32

    35%

    47%

    17%

    1%Morning

    Evening

    Noon

    Night

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    Interpretation: In my survey, When I asked to the respondents, what are future

    perspectives for HCL CDC they said 33% reduce price, 24% provide loan at cheaper rate,

    17%% said give more practical knowledge and26% to introduce new course.

    Q.11.how many percentage of student who would like to join HCL CDC?

    a) Yes

    b) No

    c) Already joined

    Ans:- TABLE-11

    Yes 38%

    No 40%

    Already joined 22%

    33

    33%

    24%

    17%

    26%

    Reduce Price

    Provided loan at cheaperrate

    Give more practical

    knowledge

    To introduce new course

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    CHART-11

    Interpretation: In my survey, When I asked to the respondents, how many student

    would like to join HCL CDC 38% said YES, 40% said NO,22%,alredy.

    Q.12. which course do you like to preference of HCL CDC?

    a) Software

    b) Hardware

    c) Networking

    Ans:- TABLE-12

    Software 32%

    Hardware 38%

    Networking 30%

    CHART-12

    34

    38%

    40%

    22%

    Yes

    No

    Already

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    Interpretation: In my survey, When I asked to the respondents, which course do you

    like to join they said32% said software,38% said Hardware, and 30% said networking.

    Q.13.what is perception about training and placement of HCL C D C?

    a). Very good

    b). Good

    c). Average

    d) Very bad

    Ans:- TABLE-13

    Very good 33%

    Good 40%

    Average 17%

    Very bad 10%

    35

    32%

    38%

    30%

    Software

    Hardware

    Networking

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    CHART-13

    Interpretation: In my survey, When I asked to the respondents, what is perception about

    Training and placement they said 33% very good, 40% good, 17% average ,and 10%

    very bad.

    Q.14 why requirement of training for customer?

    a). For job

    b). Knowledge

    c). Personal business

    Ans:- TABLE-14

    For job 65%

    Knowledge 20%

    Personal business 15%

    CHART-14

    36

    33%

    40%

    17%

    10%

    Very good

    Good

    Average

    Very bad

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    Interpretation : In my survey, When I asked to the respondents, why requirement for

    training they said65% for job, 20% said Knowledge and 15% Personal business.

    Q 15. After training programs, placement and services provided by HCL CDC effects

    your registration decision?

    a) Strongly agree

    b) Agree

    c) Neutral

    d) Disagree

    e) Strongly disagree

    Ans:- TABLE-15

    Strongly agree 28%

    Agree 32%

    Neutral 12%

    37

    65%

    20%

    15%

    For job

    Knowledge

    Personal business

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    Disagree 18%

    Strongly 10%

    CHART-15

    Interpretation : In my survey, When I asked to the respondents, what do you think

    placement and services provided by HCL CDC effects your registration decision.28%said

    strongly agree, 32% said agree,12% said neutral,18% said agree disagree and 10%

    strongly disagree.

    16. Are you feel comfortable and satisfy with the training programs provided by HCL

    CDC?

    a) Yes

    b) No

    c) Dont know

    ans:- TABLE-16

    Yes 76%

    No 23%

    Dont know 2%

    38

    28%

    32%

    12%

    18%

    10%

    EFFECT OF STUDENT

    Strong disagree

    Agree

    Neutral

    Disagree

    Strongly disagree

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    CHART-16

    Interpretation: In my survey, When I asked to the respondents, are you comfortable

    HCL Programme they said76% Yes, 23% No, 2% said dont know.

    Q 17.Whatdo you think about training and placement programs provided by the HCL

    CDC?

    a) Very good

    b) Good

    c) Average

    d) Bad

    e) Very bad

    Ans: TABLE-17

    Very good 24%

    Good 46%

    39

    76%

    23%

    2%

    Yes

    NO

    c) Dont know:-2%

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    Average 15%

    Bad 12%

    Very bad 3%

    CHART-17

    Interpretation : In my survey, what do you think about training and placement provided

    by HCLCDC.24% said very good,16% good,15%said average 12% said bad,3% very

    bad.

    5.0 FINDINGS

    40

    24%

    16%

    15%

    12%

    3%

    Very good

    good

    Average

    Bad

    Very bad

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    5.1 FINDINGS

    1. HCLCDC provide new course according to demand.

    2. Prices of some of the coursers are match with that of the courses of competitors

    but prices some of courses are priced higher. So price of some courses are to be

    reduced to increase number of registrations.

    3. It provide good environment to student.

    4. Regular touch with mass is maintained in form of journals and publishing in daily

    News papers and magazines. These will put an impact on consumers mind.

    5. Promote its educational products under the brand name of HCL

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    6. It provide better training and placement

    7. It give good offer.

    8. It provide more practical knowledge.

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    6.0 CONCLUSIONS

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    6.1CONCLUSION

    The analysis shows that people are aware of HCL and of the respondents are aware of

    HCL CDC. It was amazing to note that respondents were eager to be IT professionals.

    Furthermore 49% respondents were interested in joining the HCL CDC while 51% did

    not want to join. It is clear that there is a brand image of HCL as around 49% people

    wanted to join HCL CDC because of its brand name only

    The analysis also shows that HCL CDC has emerged as No 1 in IT training with 49%followed by NIIT with 20 %. The respondents who knew HCL would like to be trained

    with CDC. Graduates are the front-runner in becoming the IT professionals.

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    7.0 SUGGESTION

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    7.1 SUGGESTIONS:

    This research show HCL CDC have good brand image. Due to globalization, it should beintroduce new course and attract the more student for it education and give better

    placement in leading companies. Being an industry it knows the requirements of the same

    and can try to impart skill building training programs to the students accordingly. It

    should make good promotional efforts to create awareness regarding the New Courses i.e

    HCEA, HCE, HCE+ introduced by the company As a part of a big brand HCL , HCL

    CDC should make efforts to provide good job opportunities in HCL itself . It should give

    a more stress on practical knowledge HCL CDC should reduce the prices of the courses

    so that it can attract more no of students

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    8.0 BIBLIOGRAPHY

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    BIBLIOGRAPHY & REFERENCES

    1. http://www.hclinfosystems.com/news69.htm

    2. http://www.hclinfosystems.com/news70.htm

    3. http://news.moneycontrol.com/india/news/pressnews/indian-it-training-mkt-

    grows-46yoy-at-rs-2135cr-06-07/04/15/297508

    4. http://www.equitymaster.com/detail.asp?date=2/7/2006&story=2

    5. http://www.expresscomputeronline.com/20020325/training1.shtml

    http://www.expressindia.com/news/fullstory.php?newsid=91412

    6. http://www.cse.iitk.ac.in/~dheeraj/ideas/industry.html

    7. http://www.thehindubusinessline.com/manager/2006/10/09/stories/200610090077

    1000.htm

    8. http://www.hclcdc.in/

    9. Kothari, C.R., 2008, Research Methodology, Second revised edition, New Age

    International Publisher, New Delhi, Page no. 5, 8, 37, 39

    48

    http://www.hclinfosystems.com/news69.htmhttp://www.hclinfosystems.com/news70.htmhttp://news.moneycontrol.com/india/news/pressnews/indian-it-training-mkt-grows-46yoy-at-rs-2135cr-06-07/04/15/297508http://news.moneycontrol.com/india/news/pressnews/indian-it-training-mkt-grows-46yoy-at-rs-2135cr-06-07/04/15/297508http://www.equitymaster.com/detail.asp?date=2/7/2006&story=2http://www.expresscomputeronline.com/20020325/training1.shtmlhttp://www.expressindia.com/news/fullstory.php?newsid=91412http://www.cse.iitk.ac.in/~dheeraj/ideas/industry.htmlhttp://www.thehindubusinessline.com/manager/2006/10/09/stories/2006100900771000.htmhttp://www.thehindubusinessline.com/manager/2006/10/09/stories/2006100900771000.htmhttp://www.hclcdc.in/http://www.hclinfosystems.com/news69.htmhttp://www.hclinfosystems.com/news70.htmhttp://news.moneycontrol.com/india/news/pressnews/indian-it-training-mkt-grows-46yoy-at-rs-2135cr-06-07/04/15/297508http://news.moneycontrol.com/india/news/pressnews/indian-it-training-mkt-grows-46yoy-at-rs-2135cr-06-07/04/15/297508http://www.equitymaster.com/detail.asp?date=2/7/2006&story=2http://www.expresscomputeronline.com/20020325/training1.shtmlhttp://www.expressindia.com/news/fullstory.php?newsid=91412http://www.cse.iitk.ac.in/~dheeraj/ideas/industry.htmlhttp://www.thehindubusinessline.com/manager/2006/10/09/stories/2006100900771000.htmhttp://www.thehindubusinessline.com/manager/2006/10/09/stories/2006100900771000.htmhttp://www.hclcdc.in/
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    9.0ANNEXURE I

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    Annexure I

    Questionnaire

    HCL Info system Ltd.

    Career Development Centre

    CIRCULAR ROAD RANCHI

    (JHARKHAND)

    Name:- RUPESH KUMAR SINGH

    Q) 1.Which IT

    institute do you

    prefer?

    HCLCDC

    NIIT

    IIHT

    IIJT

    Q.2 which course do

    you prefer of HCL

    CDC?

    MCSE

    CCNA

    RHCE

    OTHERS

    Q.3. how did you

    know about HCLCDC?

    NEWSPAPER

    FRIEND

    INTERNET

    BANNER

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    Q.4. According to

    you which offer is

    useful for you?

    INSTALMENT(WITHOUT DISCOUNT)

    CASH PAYMENT (WITH DISCOUNT).

    Q. 5. How do you

    grade them according

    to their quality of

    HCL CDC?

    POOR

    FAIR

    AVERAGE

    VERY POOR

    Q.6. Why had you

    specifically chosen

    HCL CDC only?

    QUALITY

    PRICE

    BRAND

    GOOD INFRASTRUCTURE

    Q.7. which medium

    do you like the most

    in which company

    contact to you?

    HAND BILLING

    ROAD SHOW

    SEMINAR

    AREA CAMPAIGING

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    Q.8. what do you

    think about study in

    HCL programs in

    future?

    ELIGIBILITY OF MNC

    GOOD JOB

    PERSONAL BUSINESS

    Dont know

    Q.9. which timing

    would you prefer for

    courses?

    MORNING

    NOON

    EVENING

    NIGHT

    Q.10. what is future

    perspectives for HCL

    CDC?

    REDUCE PRICE

    PROVIED LOAN AT CHEAPER

    GIVE MORE PRACTICAL KNOWLEDGE

    TO INTRODUCE NEW COURSE

    Q.11.how many

    percentage of student

    who would like to

    join HCL CDC?

    YES

    NO

    ALREADY JOINED

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    Q.12. which course

    do you like to

    preference of HCL

    CDC?

    SOFTWARE

    HARDWARE

    NETWORKING

    Q.13.what is

    perception about

    training and

    placement of HCL C

    DC?

    VERY GOOD

    GOOD

    AVERAGE

    VERY BAD

    Q.14 why

    requirement of

    training for

    customer?

    FOR JOB

    KNOWLEDGE

    PERSONAL BUSINESS

    15. After training

    programs, placement

    and services provided

    by HCL CDC effects

    your registration

    decision?

    Strongly agree

    Agree

    Neutral

    Disagree

    Strongly disagree

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    16. Are you feel

    comfortable and

    satisfy with thetraining programs

    provided by HCL

    CDC?

    Yes

    No

    Dont know

    Specify the

    reason--------------------------------------------------------------------------------

    ----------------------------------------------------------------------------------------

    ---------------------------------------

    17. What do you

    think about training

    and placement

    programs provided

    by the HCL CDC?

    Very good

    Good

    Average

    Bad

    Very bad

    Any

    suggestions--------------------------------------------------------------------------

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