Media Report

Bhaskar BoseManaging Director | Client Success+91 9899321179

HCL: Media Impact Report (Specific stories)

Stories being evaluated :

• STORY 1

http://economictimes.indiatimes.com/tech/software/hcl-rewards-130-top-

performers-by-offering-them-a-paid-holiday-abroad-with-family-or-a-

mercedes/articleshow/45786430.cms

• STORY 2

http://www.thehindubusinessline.com/features/smartbuy/tech-news/hcl-tech-

launches-hiral-videos-for-hiring/article6715793.ece

• STORY 3

http://www.hcltech.com/press-releases/hcl-partners-washington-gas-modernize-

customer-service

REACH

Measure of the reach of any specific story into the masses, via mainstream

media and social media

Shows the total reach of

this story

STORY 1 – Mainstream Media

STORY 2 – Mainstream Media

Shows the total reach of

this story

STORY 3 – Global reach - Mainstream Media

Story 1 : Social Media

Story 2 : Social Media

ENGAGE

Defined by different modes of engagement and how to optimise consumer

interaction with stories.

Media Report

DISCLAIMER : This section is not a complete View of Engage, as this report is onlya

sample from a Demo account. Once your subscription of Mbuzz is in place, you will

have full access into the Engagement aspects of the platform

Media Report

1. Profiling key influencers, with prominent presence on Social Media (to

encourage retweets and FB posts of your stories)

2. Define the Engagement inputs based on Retweets, Direct Messages, Comments etc

Media Report

(Once we connect HCL’s social media pages to Mbuzz – Engage, you can pull the following

analysis on each story as well )

2. Engagement by channel (sample – Spicejet )

1. Engagement Volume (sample – Spicejet )

Media Report

3. Most Engaged Contacts (for a story)

4. Social Activity – FB & Twitter engagement (sample – Spicejet )

Twitter Facebook

ACTION

Defined by actual actionable content on different media.

Media Report

Actual content – Mainstream media – Story 1

Media Report

Actual content – Social Media – Story 1 (sorted by social media rank)

Media Report

Actual content – Social Media content – Story 2

Media Report

Actual content – Mainstream media – Story 3