hcl assignment parveenverma
TRANSCRIPT
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Interview Assignment For HCL Technologies | By Parveen Verma
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The Brief, Task at Hand Understanding, Concept Note and Thought Process
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Brief You are planning for a vacation. For that you are looking for a website to find a good destination to spend some time with your family. Also you would like to know what people think about that particular destination. After finalizing the destination you want to book a hotel. The website should guide through various hotels in that particular destination with user reviews etc. You would also need a facility to book airfare, and taxi.
Understanding To design a holiday/vacation centric website/portal which offers it's users the opportunity to finalize a holiday destination using research about that destination and to be able to book Hotels, Flights and Taxi for same.
Concept An e-‐Commerce portal where a user can come and book Flights, Hotels, Taxis independently or can plan his/her vaca@on using different channels further may/may-‐not influenced by research (user reviews, ra@ngs), cross-‐sell and support structure (@ps, facts) etc.
Ingredients (Important Modules) Flights Hotels Taxis Holidays (Bundled Packages) Destination Guide Planner User Reviews
Media Gallery Cross-Sell Support Structure (Tips and Facts) Shopping Cart User Account Management Error handling scope
Dressing (Add-on Modules) Media Room (News, Press, Accolades)
Blog (Announcement, related info sharing, contests)
Task To Create a concept in PPT covering parameters of UID (User Experience, Innova@on, and Design).
To Create Lo-‐Fi wireframes covering major task flows. To Create a Hi-‐Fi mockup of the website homepage.
UID Parameters Experience Easy to use, Clear Naviga@on, Precise informa@on, Fast and Responsive
Innova.on Intelligent, Quick, Out of the Box
Design Brand, Vision, Trust, Surrounding, Target Audience, Mood, User Centric
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Low Fidelity Wireframes Home Page, Destination Landing Page, Hotel Search Results, Hotel Landing Page, Shopping Cart
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Low Fidelity Wireframes - Home Page
Highlights As soon as a user selects “From-‐To” des@na@on in flight search module, an overlay will appear on top of “Latest Deals” containing lowest airfare of current month in “Graph” and “Calendar” op@ons enabling user to glance and choose best deal suited.
Please refer to file sent in email “Holiday_Planner_4.jpg”
Similar treatment can also be think through for “Hotels” and “Holidays”
Easy access, Quick and Responsive, innova@ve
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Low Fidelity Wireframes - Destination Page
Highlights Des@na@on lead page includes “Support Structure – Weather info, Tips, Ask an Expert”, Media Gallery, User Reviews and opportunity to find a hotel in the area
Easy access, Precise Informa@on, Building trust and bond with user
Note A User can reach to this page via either narrowing down des@na@ons from Des@na@on link in main menu or via cross-‐sell, promo@onal ac@vi@es on different pages.
A user can also land on this page via search engines, affiliate marke@ng campaigns
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Low Fidelity Wireframes ‒ Hotel Search Result
Highlights Clicking on “Add to cart” bu_on will result in an overlay pop-‐up asking user to provide check-‐in, check-‐out dates and traveler details and further will redirect him/her to shopping cart page.
Easy access, Fast and Responsive, One step lesser to conversion
Note In this case user has clicked on “Find Hotels” bu_on on last wireframe
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Low Fidelity Wireframes ‒ Hotel Landing Page
Highlights Hotel lead page includes “Support Structure – Weather info, Customer Support”, Media Gallery, User Reviews etc.
Easy access, Precise Informa@on, Building trust and bond with user
Note In this case user has clicked on hotel details bu_on in last wireframe
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Low Fidelity Wireframes ‒ Shopping Cart
Highlights Time to convert a user into customer along with the opportunity to cross-‐sell Fights and Taxi services in the package
Easy access, Precise Informa@on, Building trust and bond with user
Note In this case user has clicked on review and book in last wireframe
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High Fidelity Mockup Home Page visual design
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High Fidelity Mockup ‒ Home Page visual design
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Thank you for your valuable time Looking forward for an opportunity to discuss this assignment in detail.
Interview Assignment For HCL Technologies | By Parveen Verma