hba marketing guide - colorado springs hba · 1 page 1 1 grow your business in 2018 hba marketing...

1

1

GROW YOUR BUSINESS IN 2018 HBA Marketing Guide

For questions or for more information, please contact Shirley Rouse

at 719-592-1800 ext. 117 or [email protected]

CSHBA.com/SPONSORSHIPS

2

The HBA offers a wide range of signature events throughout the year, with a variety of sponsorship levels to

choose from to accommodate your budget and timeline. The more you get involved, the more return you’ll see

on your investment in membership.

Take a look at our exciting events and decide which ones will help you make an impact on your company, as

well as within our association. The strength of the HBA relies heavily on the support of our members and we

strive to provide valuable events to keep your business and our organization vital.

MAKE IT PART OF YOUR ANNUAL MARKETING STRATEGY

Visit cshba.com/sponsorships for more details on current offerings, or let us customize a package for you! Use

our sponsorships as part of your annual marketing strategy. For more information contact Shirley Rouse at

719-592-1800 x 117 or [email protected].

TAKE ADVANTAGE OF OTHER SPONSORSHIP OPPORTUNITIES

In addition to sponsoring a signature event, the HBA offers opportunities with our committees, councils and

education classes that can bring benefits to you and your company. Sponsor a breakfast for a monthly

technical committee or a Wet Wednesday Lunch & Learn seminar. Host a Remodelers Council meeting at your

place of business, or become a Signature Member and receive promotion of your company 24/7 on cshba.com.

However you get involved is up to you!

Sincerely,

Renee Zentz

CEO

Housing & Building Association of Colorado Springs

A Letter from the CEO

3

3

Annual Advertising

Membership Directory ..……………………………………………………………………………………………………………….5

Parade of Homes Planbook ………………………………………………………………………………………………………….18

Website ……………………………………………………………………………………………………………………………………..4

Marquee Events

Breakfast with the Builders …………………………………………………………………………………………………………..7

Builder Product Expo …………………………………………………………………………………………………………...……...9

Home & Garden Show ………………………………………………………………………………………………………………...8

Home Show ...……………………………………………………………………………………………………………………………..10

Parade of Homes ………………………………………………………………………………………………………………………...16

Member-to-Member Events

Annual Awards of Excellence…………………………………………………………………………………………………………6

Annual Membership Reception ……………………………………………………………………………………………………...23

Chili Fest……………………………………………………………………………………………………………………………………..22

Holiday Party ………………………………………………………………………………………………………………………………24

Parade of Homes Awards Banquet ………………………………………………………………………………………………..19

Party on the Patio ………………………………………………………………………………………………………………………..14

Golf Tournaments

All Members Cup Golf Tournament ………………………………………………………………………………………………20

Political Action Committee (PAC) Golf Tournament ………………………………………………………………………..12

Education

Get The Edge on Housing ……………………………………………………………………………………………………………..11

General Education …………………….………………………………………………………………………………………………….27

Specialty

Committees and Councils ……………………………………………………………………………………………………………..29

Remodelers Council BBQ ………………………………………………………………………………………………………...15

Leadership Development ………………………………………………………………………………………………………………28

Signature Members ………………………………………………………………………………………………………………………26

Sponsorship form and contact page ………………………………………………………………………………….31

Table of Contents

4

Advertise on CSHBA.com

Sponsors

You can choose to promote your company on a short-term or year-long basis. A Sponsor agreement

allows you to have a scrolling business logo on our home page with a link to your website. There is a

minimum three month agreement.

Pricing:

• 3 Months………………………………………………………………………. $375 (billed as $125/month)

• 6 Months………………………………………………………………………..$600 (billed as $100/month)

• 12 Months……………………………………………………………………...$1,000 (billed as $83/month)

Banner Ads

Banner ad space is available for purchase on five different pages of CSHBA.com. Your logo ad (up to

300x250px) will link to your website and have trackable clicks via your Member Login. There is a

minimum three month agreement for advertising.

Pricing:

• 3 Months…………………………………………………………………………$450 (billed as $150/month)

• 6 Months………………………………………………………………………...$750 (billed as $125/month)

• 12 Months……………………………………………………………………...$1,200 (billed as $100/month)

General Advertising

Advertising is available on the following pages of CSHBA.com:

• Events Calendar

• Job Bank

• Education

• Member Login

• Reasons To Join

Let CSHBA.com Work for You! FACT: The HBA’s website averages more than 5,000 page views a month.

5

5

HBA Membership Directory Extend your brand to who matters most.

Advertising placement sales for the 2018 HBA Membership Directory & Buyers Guide are already

underway — secure your ad space now!

The Housing & Building Association of Colorado

Springs is excited to announce its continued

partnership with E&M Consulting to produce the

2018 Membership Directory & Buyer’s Guide.

This annual publication is an indispensable tool for

members and public consumers. Capitalize on an

entire year of advertising and the opportunity to

stand out from your competitors with an

enhanced listing!

Establish an Image

When it comes to advertising and promoting your

business, image matters. Be seen in the right

places at the right time, by the right people.

Value

Grab this opportunity to build relationships with

existing and prospective clients and grow your

business.

Longevity

Your ad in this invaluable resource with its year-

round exposure will be referred to time and time

again.

Reserve Your Space

Email: [email protected]

Call: 800-572-0011

6

ANNUAL AWARDS DINNER January 2018 | Location TBD

MEMBER RECOGNITION EVENT

Sponsorship Packages

Diamond Table Sponsorship

$1,250

• Table for 10 in the front row.

Includes 8 seats, plus two VIPs

seated at your table.

• Logo placed on individual slide in

PowerPoint presentation

• Logo on HBA website, printed

invitations

Platinum Table Sponsorship

$1,000

• Table of 10 seats in second or

third row. Includes 8 seats, plus

two VIPs seated at your table

• Logo placed in group slide in

PowerPoint presentation.

• Logo on HBA website, printed

invitations

Gold Sponsorship

$750

• 2 seats near the front of the

room

• Logo placed on individual slide in


• Logo on HBA website

Silver Sponsorship

$500

• 2 seats near the front of the

room

• Logo placed in group slide in


• Logo on HBA website

Note: Sponsorships are not

exclusive to your company

C&C Sand and Stone Co has been a sponsor of the Annual

Awards Dinner for many years. This event brings our industry

leaders together to help recognize HBA members who go above

and beyond for this Association and our community. The Annual

Awards Dinner is well attend by many of the decision makers of

companies we do business with or would like to do business with

in the future. This event has been great for us to sponsor and

network, all while supporting our industry.

Brandon Elrod, C & C Sand and Stone Co.

Event Details

Presided over by the president, this

formal reception honors HBA mem-

bers for their distinguished service

to the association, the building in-

dustry and the community in the

previous calendar year. A social hour

precedes the ceremony, offering an

ideal opportunity to socialize and

network with City Council members,

local elected officials and hundreds

of fellow HBA members. The high

point of the evening is the an-

nouncement of the recipients of the

awards for Associate Member of the

Year, Builder Member of the Year,

and Industry Person of the Year.

Come celebrate the members whose

contributions have helped to pro-

mote and further the mission of our

great association.

Audience

Approximately 250 people attend

the Annual Membership Reception.

Includes owners of companies or top

representatives. Elected Officials are

invited.

7

7


Breakfast with the Builders Wednesday, Feb 14, 2018 | Location Pending

PROMOTE YOUR COMPANY TO THE REALTORS®

“We value the experience, expertise and knowledge that our local agents

and the Pikes Peak Association of REALTORS® bring to our industry.

The Breakfast with the Builders event is a great opportunity to

strengthen these relationships, and we look forward to it at the kick-off

of each selling season.” – Mark Long, Vanguard Homes

Presenting Sponsor

$2,000*

• Logo would appear on the fol-

lowing: CSHBA.com, email blast,

print advertising, door prize

presentation

• Name is mentioned in every form

of promotion

• 10’ x 10’ booth at the event

• Receive an electronic contact list

of all attendees within 4 days of

the Breakfast. This information

includes name, company name,

phone (work/cell), email address

and address (when available)

• Receive 4 tickets to the 2018

Parade of Homes VIP Kick-off

Party and 20 tickets to the

Parade

Event Sponsor

$1,000*

Includes:

• Logo would appear on

CSHBA.com

• 10’ x 10’ booth at the event

• Receive an contact list of all at-

tendees within 4 days of the

Breakfast. This information in-

cludes name, company name,

work phone and address (when

available). No email address or

cell phone number will be provid-

ed.

* Restrictions apply.

Refer to the 2018 Breakfast

with the Builders Sponsorship

Form for complete details.

Event Details

For more than two decades, HBA

builder members and licensed real

estate agents have been getting

together at this exclusive event to

talk about new inventory and loca-

tions that could potentially benefit

new home buyers. Attracting a di-

verse group of sponsors, this

event typically draws hundreds of

REALTORS® who spend quality

time networking over breakfast

and visiting booths hosted by

builders and developers. This event

is key to developing and growing

builder-agent relationships, which

is critical for maintaining a high-

functioning housing and building

industry in Colorado Springs.

Audience

• 400+ Realtors

• 45-50 Builder and developer

• Other representation by HBA

Cares, Parade of Homes and

the Pikes Peak Association of

Realtors

8

About this Event

There is no better sign of spring than the HBA

Home & Garden Show! Renowned as the largest

and most unique home and garden show in

Colorado Springs, it’s more than an event – it’s an

experience. Customers wind through spectacular

living landscape displays and take in the sights,

sounds and smells of outdoor Colorado living.

They gather ideas from hundreds of local

professionals for exciting ways to enhance the

interior of your home, from state-of-the-art

kitchens and energy-efficient windows, to spas,

sun rooms, siding and decks. This is the weekend

they wait for!

Home & Garden Show Audience

• Gender: 57% female; 43% male

• Age: 71% of attendees are 35 - 64 years old;

18% are 65+

• Marital status: 80% are married or in a

relationship; 20% are single

• Income: 47% earn $50,000 - $99,000 per

year; 30% earn $100,000+

• Home Ownership: 91% of the attendees

• Own Business: 82% of the attendees

HOME & GARDEN SHOW Friday, Feb 23, 2018—Sunday, Feb 25, 2018 | Location Pending

PROMOTE YOUR COMPANY TO THE PUBLIC


Presenting Sponsor

$10,000

• Complimentary 20’x 20’ booth in the show

• Name is mentioned in every form of promotion

for the show (radio, TV, print)

Corporate Sponsor

$5,000




Supporting Sponsor

$2,500

• 50% discount 10’ x10’ booth

• Name is mentioned in every form of

promotion for the show (radio, TV, print)

“This year was my first year as an exhibitor in the HBA

Home & Garden Show, and six months later I’m still

getting leads from the show. I’d say it was well worth

my time!”

Landon Cox, Colorado Creative Landscapes

9

9

“I have attended the Builder Product Expo hosted by the Metro Denver HBA for the past several years and I am

excited to see a similar event being planned in Colorado Springs. Events such as these provide not only a chance

to see new products from local vendors and contractors but a chance to network with other homebuilding

professionals and trade partners. I can honestly say that I learn of a new product or connect with at least one

new trade partner every time I attend a product expo like this.”

– Mike Fenton, Century Communities

BUILDER PRODUCT EXPO Thursday, April 12, 2018 | Location Pending

PROMOTE YOUR COMPANY TO BUILDERS, DEVELOPERS & REMODELERS

Title Sponsor

$1,500

• Logo on Flyer

• 10’x10’ booth at Event

• Logo at Event

• 5 Tickets to Event

• Exclusive to your business category at the

Title Sponsor level only.

Booth Sponsor

$750

• 10’x10’ booth at Event

• Logo at Event

• Sponsorships are not exclusive to your business cate-

gory at the booth sponsor level.

About This Event

New for 2018! The Builder Product Expo is an indus-

try-specific trade show for associate members to ex-

hibit the absolute best of their products and services to

Colorado Springs-area builders and remodelers. With

its exclusive target audience of industry professionals,

this show offers a great way for trade members to gain

exposure for their business and keep an eye on their

competition all in one place. Food, door prizes and a

cash bar are available throughout the event, providing a

fun and casual atmosphere for exhibitors and attendees

to network face-to-face and make valuable business

connections.

Audience 200+

All HBA Members who want to promote their product

to builders, developers and remodelers


10

Home Show Audience

• Gender: 57% female; 43% male

• Age: 71% of attendees are 35-64 years old;

18% are 65+

• Marital status: 80% are married or in a

relationship; 20% are single

• Income: 47% earn $50,000 - $99,000 per year;

30% earn $100,000+

• Home Ownership: 91% of attendees own their

own home

• Own Business: 82% of own a business

HOME SHOW Friday, April 27, 2018—Sunday, April 29, 2018 | Location Pending



Presenting Sponsor

$10,000




Corporate Sponsor

$5,000




Supporting Sponsor

$2,500

• 50% discount 10’ x10’ booth


promotion for the show (radio, TV, print)

About This Event When the most innovative manufacturers and suppliers

of home and garden products in the Front Range come

together, it must be the HBA Home Show! Whether a

customer is improving their current home or building

brand new, this show offers the convenience of talking

with local builders, remodelers and other industry

professionals all in one place. Attendees come with

questions and ideas – leave with answers and contacts.

From alternative energy to interior design, attendees

will discover the newest products and latest trends in

roofing, windows, painting, decks and beyond - all

designed for modern Colorado living.

“The Home Show is a relaxed, no-pressure setting

for home owners to get ideas and pricing. This

community event allows me to connect with the home

owners who are serious about remodeling or building

their home, and they get quality information from

trustworthy contractors in the industry.”

Gary DeJong, American Overhead Door

11

11

GET THE EDGE ON HOUSING May 2018 | Location TBD

HOUSING MARKET INFORMATION AND TRENDS

Presenting Sponsor

$1,500

6 seats at a VIP table in front of the room

Advertisement at the meeting – logo provided by the

sponsor

Opportunity to speak and handout information about

your company

Supporting Sponsor

$500

• 2 seats at a VIP table in the front of the room

• Advertisement at the meeting and all promotions –

logo provided by the sponsor

• Opportunity to have a table and handout

information about your company

About this event

Membership update by HBA President Mike DeGrant

of Oakwood Homes followed by housing market data

from Metrostudy.

Audience

150+ attendees

Anyone who wants to know housing market

information and trends. High representation from

company owners, executive and mid-level employees

from builders, REALTORS®, title companies, banks

and trade contractors. Elected officials are invited.

Note: Sponsorships are exclusive to your company at each sponsorship level.


“Land Title has been a sponsor of the Metrostudy housing market update for several years. It’s a great way to

connect with home builders, REALTORS®, lenders and local business leaders. We appreciate being associated

with this high caliber event. It increases Land Title brand awareness and gives us the chance to cultivate

stronger relationships with other HBA members.”

Mark Reyner, Land Title Guarantee

12

PAC GOLF TOURNAMENT Monday, June 4, 2018 | Kissing Camels Golf Course at Garden of the Gods Club

BENEFITING THE HBA PAC


Signature Sponsor - $5,000—Exclusive

Promote your company to the fullest!

• Sign recognition throughout the tournament

• 2 Teams (8 players) ($2,000 value)

• One String and Mulligan per player

• Company name on all trophies ($750 value)

• Your own tee box and green ($750 value)

Supporting Sponsor - $2,000

• 1 Team (4 players) ($1,000 value)

• One String and Mulligan per player

• Tee box sponsorship ($900 value)

• Display your banner at the 150-yard marker on

designated hole

Beverage Sponsor - $1,000—Exclusive

• With this sponsorship, you may attend the tour-

nament, ride in the beverage cart, and distrib-

ute drinks and beer

Closest to the Pin Sponsorship - $950

• Sponsor may attend tournament and be present at

the hole to meet and greet all golfers and take

measurements

• One contest on the front 9, one on the back, men's

and women's at each

• Sponsor may also host a drawing, contest or pro-

vide giveaways for participants. First come- first

served basis.

• Winners will receive a $50 Pro Shop Gift Card on

sponsors’ behalf

Longest Putt Sponsor - $900—Exclusive

• An exclusive sponsorship for the longest putt (men's

and women's)

• Sponsor signage on green

• Sponsor may be present on hole and may host an

additional game

• Winners will receive a $50 Pro Shop Gift Cards on

behalf of the sponsor

Longest Drive Sponsor - $900—Exclusive

• An exclusive sponsorship for the longest drive

(men's and women's)

• Sponsor signage on hole


additional game

• Winners will receive $50 Pro Shop gift cards on be-

half of the sponsor

Cart Sponsor - $1,000—Exclusive

• Your company may advertise on the front of each

player cart in the field all day

Lunch Sponsor - $1,300—Exclusive

• Box lunches will be provided to each golfer on your

behalf

• Sponsor has the option to staff a table during regis-

tration to interact with golfers

Trophy Sponsor - $900—Exclusive

• Trophies will be awarded to each of the four play-

ers on each of the teams at the awards banquet

immediately following for 1st, 2nd, and 3rd place

compliments of sponsor

13

13

Sponsorship Packages continued

Putting Challenge Sponsor - $950

• Staff the putting challenge acting as the 19th

hole to meet and greet all players

• Sponsor must provide prizes and may also offer

giveaways/drawing/games Driving Range Sponsor - $800—Exclusive

• Banners to be placed on driving range

• Sponsors may be present at range to greet

golfers

Tee Box Sponsor - $900

• With this sponsorship, you may attend the

tournament, ride on the beverage cart, and

distribute drinks and beer

Stretch Raffle Sponsor - $800—Exclusive

• Sponsor signage at registration with raffle ticket

sales

• Sponsor may be present and sell the stretch

raffle tickets

• Six small prizes or two large prizes (sponsor’s

choice) will be given away I the sponsor’s name

• Sponsor can assist with emceeing and may ride

with HBA staff during tournament if desired

Swag Bag Sponsor - $500

• Sponsor will provide logo’d bags for 144 golfers

• Sponsor has the option to add swag to bags

(other swag will be included from other sponsors)

• Sponsor has option to be present at registration

to hand out bags to golfers

Score Card Sponsor - $250 —4 Available

• Your company may advertise on the scorecard

used by all of the golfers in the tournament

$150 for the 150

• Sponsor will receive signage located at the 150

yard marker of a designated hole

Stretch Prize Sponsor - $100 or in-kind item

minimum of $100 value

• Donate an item to be auctioned in the stretch raf-

fle

• Donate $100 and the HBA will provide a gift card

to local business in your name.

About the PAC Golf Tournament

This high-profile event is the HBA Political Action

Committee’s major fundraiser for the year and is

strongly supported by builder and developer

members. Held at Colorado Springs’ signature

course, Kissing Camels Golf Club features

immaculately groomed fairways, bunkered greens

and towering pines. The tournament brings fun to

the fairways with individual and team competition,

games of “skill,” and exciting raffle prizes. A wide

variety of sponsorship opportunities are available

that allow sponsors to meet one-on-one with the

players in the tournament, including owners or top

representatives of member companies. Don’t miss

this exclusive chance to get out and play!

Audience

144 players

All HBA Members are invited. High representation

from company owners, executive level management

and mid-level employees.

“Whether you’re a competitive player, a golf hack or a

sponsor, there’s a role for you in the PAC Golf Tourna-

ment. As the Chair of the HBA PAC, I’ve been involved

in this event for more than 15 years now, and it never

disappoints. It’s a great way to catch up with other

members and enjoy a little friendly rivalry on a classic

course.” – Kyle Campbell, Classic Consulting

14

“I really look forward to this event because it’s a low-pressure way to connect with other members and

introduce new guests to what the HBA is all about. A great event to meet the best people in business right

here in Colorado Springs! “ – Jen Gesick, Jen Barry Productions

Presenting Sponsor

$500

• Opportunity to have a table at the event

• 6 Drink Tickets

• Logo on: evite, at the event, weekly email,

stand-alone email, CSHBA.com and social

media sites

• Recognition at the event

Event Sponsor

$250

• 4 Drink Tickets

• Company name listed on: evite, at the event,

weekly email, stand-alone email, CSHBA.com

and social media sites

• Recognition at the event

About This Event

There’s a reason this event gained national recognition

in its first year! This summer social is a way for the

HBA to show appreciation for its members, and for

prospective members to experience what it’s like to be

part of this great association. From Pikes Peak to the

city skyline, the stunning views from the patio provide

the perfect backdrop for casually connecting with

each other over food and drinks, and the exciting raf-

fle prizes will keep members there until the end.

Audience

250+ people.

All HBA Members and prospective members.

MEMBER NETWORKING EVENT

PARTY ON THE PATIO Wednesday, July 18, 2018 | The Pinery at the Hill


15

15

REMODELERS COUNCIL BBQ Thursday, July 12, 2018 | Coutura Design Center

COUNCIL CELEBRATION


Barbeque Sponsor

$200

Unlimited, non-exclusive

• Sponsor logo on all promotions and at the

event

• Table at the event to promote your products

and services

Beverage Sponsor

$200


• Sponsor logo on all promotions and at the

event

• Table at the event to promote your products

and services

About This Event

The Remodelers Council may know a lot about build-

ing codes, but they also know barbecue! Their mid-

summer gathering offers mouth-watering food, adult

beverages, fun games and great raffle prizes. Remod-

elers Council members, their employees, and invited

guests attend for free. This casual event brings to-

gether members of the HBA’s Board of

Directors, Leadership Development team, HBA Cares

and other groups, making it a valuable networking op-

portunity. Hosted at Coutura Design Inspirations, the

venue guarantees a good time, rain or shine.

Audience

75+ people.

Remodeler Council members and guests; Builders and

Associate Members.

“People prefer to do business with people they know and have a relationship with. By sponsoring or

attending HBA events like this one, you can meet other members and start creating those relationships.”

– Skip Howes, Scott Homes, Ltd. Designers & Builders

16

About This Event

The HBA’s signature event, the Parade of Homes is

recognized as the premier home tour of the Pikes

Peak region. This legendary event showcases the

latest trends and technology in residential construc-

tion, and reflects the high-caliber talent of local

builders, interior designers, craftsmen and landscape

architects. Typically featuring two dozen new homes

by nearly as many builders, this unparalleled event

gives the public more than two weeks to tour homes

in some of the finest neighborhoods in and around El

Paso County. No other event offers such an impres-

sive range of indoor and outdoor styles, features and

amenities that appeal to the needs and dreams of

current and future homeowners – from affordable

living to luxury dream homes.

Audience

Attendance — More than 18,000 people

attended the 2017 Parade

Income — 89% of attendees have an income of

more than $50,000 (58% have an income of

$100,000 or more)

Age - 67% of attendees are aged 35-64

Home Ownership — 88% of attendees own

their own home

Marital Status — 77% are married or in a


PARADE OF HOMES Friday, Aug 3, 2018—Sunday, Aug 19, 2018 | Colorado Springs

“We love participating alongside the other builders in the

Parade of Homes each year, designing and building the

best of our best and competing to win the coveted

awards at the end of the Parade. The exposure that the

event provides for Oakwood and for our communities is

priceless. This year alone we had over 4,000 people

through our three Parade homes.”

Christy Selvig, Oakwood Homes

“The Parade of Homes is our most beneficial marketing

opportunity every year!”

Tiffany Overholser, Tiffany Homes

“It’s what the HBA does – it’s legendary!”

Michelle Grove-Reiland, Solid Rock Custom Homes

17

17

Title Sponsorship-

$20,000

• Large logo featured on the follow-

ing: Parade magazine cover, Title

sponsor rider on Parade site signs,

tickets, print display ads & Gazette

special section, radio and TV com-

mercials, and SpringsParade.com


promotion for the Parade of Homes

• Full page ad in Parade magazine

• 40 Parade tickets

• 10 Invitations to the VIP Party

• 4 Tickets to the Awards Banquet

and the opportunity to present a

Parade award

• Recognition at the Parade of

Homes Awards Banquet

Event Sponsor

$15,000

• Logo to appear on the following:

Parade site signs, tickets, print dis-

play ads and Gazette special sec-

tion, TV commercials and Spring-

sParade.com

• 1/2 Page ad in Parade magazine


• 6 Invitations to the VIP Party

• 4 Tickets to the Awards Banquet


Parade award

Corporate Sponsor

$10,000

• Small logo to appear on the follow-

ing: Parade magazine sponsor page,

Parade site signs at all homes in the

Parade, tickets, print display ads &

Gazette special section, TV com-

mercials and SpringsParade.com

• 1/4 page ad in Parade magazine


• 4 invitations to the VIP Party

• 2 tickets to the Awards Banquet


Parade award



REALTOR Day Sponsor

$5,000

(can be split among 2 CSHBA

Member Companies)

Each Sponsor will receive:

• Logo to appear on CSHBA.com

event page related to your REAL-

TOR DAY sponsorship

• 4 complimentary Parade tickets for

the Tour

• 1 or 2 tours during the day, your

choice.

• Two invitations to the VIP Preview

Party

• Recognition at the Awards Banquet

• 2 registrations to the Awards Ban-

quet

• Option to provide a bag with swag

items to REALTORS.

Military Ticket Outlet

$3,000

• 300 Complimentary military tickets

to be given away from your place of

business

• Logo to appear on SpringsPa-

rade.com

• Sponsor to receive 1/4 page ad in

the Parade magazine


• 2 Invitations to VIP Party



Product Sponsor

$2,000

• Table top signs in all the homes

• Opportunity to put a promotional

flyer (8 1/2” x 11”) in all homes.

Note: HBA will place these in a

tiered-literature holder.

• Two (2) passes to VIP Parade of

Homes Preview Party.

Prize Sponsor

$3,000

• Prize to be given to people who get

their ticket stamped at all Parade

homes or register online (prize to

be Apple Watch or equivalent)


Parade

ticket and SpringsParade.com


• 2 invitations to VIP Party

• Two tickets to the Awards Banquet





18

This full-color, glossy magazine will feature the homes in the 2018 Parade and will be distributed to the general

public visiting the Parade of Homes sites. Don’t miss the opportunity to showcase your quality products and

services in this first class publication!


Parade of Homes Advertising

PRINT ADVERTISING

All magazine ads are full-color

Map Back Cover.……………………………...$3,449

Outside Back Cover.………………………….$2,819

Inside Front Cover…………………………….$2,693

Inside Back Cover……………………………..$2,693

Before the Map…………………………………$2,494

After the Map…………………………………...$2,494

Pages 2 or 3……………………………………..$2,494

2-Page Spread………………………………….$3,499

Full Page…………………………………………..$2,195

Half Page (horizontal or vertical) ………$1,499

Quarter Page……………………………………..$ 849

ONLINE ADVERTISING*

Rotating banner ads are available on SpringsPa-

rade.com.

Parade App

• Banner ad (640 x140 pixels)………….$ 300

Parade Website:

• 728 x 90 pixels…………………………...$1,499

• 300 x 600 pixels………………………….$1,499

PARADE OF HOMES ADVERTISING Available August 3, 2018 | Distributed at Parade Homes

19

19

The Parade of Homes highlights the latest in construction, design and energy efficient technologies.

Each home is judged by industry professionals from around the country on a number of features includ-

ing: landscape design, floor plan, architectural exterior, and interior decorating and Parade attendees vote

for the coveted People's Choice Award.


Title Sponsor — $1,500


Evite to the Awards Banquet

Event page on CSHBA.com

In awards presentation

Signage at the buffet and/or bar

• 6 registrations to the Awards Banquet

• 6 drink tickets

• Exclusive to your business category at the

Title Sponsor level only

Event Sponsor — $1,000


Evite to the Awards Banquet

Event page on CSHBA.com

In awards presentation

Signage at the buffet and/or bar

• 2 registrations to the Awards Banquet

• 2 drink tickets

• Non-Exclusive

About This Event

One of the most important parts of the Parade of

Homes is recognizing the builders, trade partners and

interior designers who put their work, passion and

pride into it each year. Each home is judged by indus-

try professionals from around the country on a num-

ber of features. The Awards Banquet offers a formal

yet intimate setting to honor the recipients of the

prestigious Industry Awards of Excellence and the

coveted People’s Choice Award. Enjoy this opportunity

to congratulate the winners, socialize with members,

thank sponsors, and take another look at the impres-

sive homes that were part of the Parade.

Audience

250+ people attend the Parade of Homes Awards

Banquet,. All HBA Members are invited. Attending from

the Parade: Parade builders and developers, their trade

partners and Parade sponsors. Elected officials are

invited.

PARADE AWARDS BANQUET Wednesday, Aug 289, 2018 | Location TBD


“If you’re going to attend or sponsor an HBA event, this is one of the

most exciting ones to be at. Energy is always high coming off of the

Parade, and the Awards Banquet is the perfect occasion for builders

and associates to share stories and congratulate each other.”

Mike DeGrant, Oakwood Homes

20

ALL MEMBERS CUP GOLF TOURNAMENT Friday, September 14, 2018 | Pine Creek Golf Club

BENEFITING THE EMERGING LEADERS PROGRAM and HBA CARES


PRESENTING SPONSOR

$2,000—Exclusive

• Two Foursomes plus one HBA Cares Passport per

person

• Your own tee box to meet and greet all players

and display your company’s products and infor-

mation

• Company branding throughout

tournament

• A complete list of all players and their companies

• Logo on CSHBA.com

• Option to staff tee box with giveaways, drawings,

or a competition

SUPPORTING SPONSOR

$1,250

• One Foursome plus one HBA Cares Passport per

person

• Your own tee box to meet and greet all players

and display your company’s products and infor-

mation

• A complete list of all players and their companies


• Option to staff tee box with giveaways, drawings,

or a competition

TROPHY SPONSOR

$800 — Exclusive

• Trophies presented to top 3 teams

• Company’s name listed on trophies

LONGEST PUTT SPONSOR

$600—Exclusive

• An exclusive sponsorship for the longest putt

(men's and women's)

• Sponsor signage on green


additional game

• Winners will receive a $50 Pro Shop Gift Cards on


LONGEST DRIVE SPONSOR -

$600—Exclusive

• An exclusive sponsorship for the longest drive

(men's and women's)

• Sponsor signage on hole


additional game

• Winners will receive $50 Pro Shop gift cards on


• Shop gift card on behalf of the sponsor

CLOSEST TO THE PIN SPONSORSHIP

$600—Exclusive

• Sponsor may attend tournament and be present at

the hole to meet and greet all golfers and take

measurements

• One contest on the front 9, one on the back,

men's and women's at each

• Sponsor may also host a drawing, contest or pro-

vide giveaways for participants. First come- first

served basis.

• Winners will receive a $50 Pro Shop Gift Card on

sponsors’ behalf

21

21

Note: Sponsorships are not exclusive to your company unless noted

HAPPY GILMORE HOLE SPONSOR $600 — Exclusive • Work side-by-side with HBA Cares and HBA dig-

nitaries on the craziest hole on the course! Call for details.

RAFFLE SPONSOR $500 — Exclusive • Three prizes provided on your behalf • Be present at registration, sell raffle tickets and

interact with the golfers DRIVING RANGE SPONSOR $500 • Company signage on driving range • Sponsor may greet golfers on range TEE BOX SPONSOR $500 • Tee box sponsorship, exclusive • Display your company banner at the 150-yard

marker on your hole

BEVERAGE SPONSOR -

$500—Exclusive

• With this sponsorship, you may attend the tour-

nament, ride in the beverage cart, and distrib-

ute drinks and beer

PUTTING CHALLENGE SPONSOR $500— Exclusive

LUNCH SPONSOR -

$1,000—Exclusive

• Box lunches will be provided to each golfer on

your behalf

• Sponsor has the option to staff a table during

registration to interact with golfers

SNACK SPONSOR $100 • Welcome snacks provided to golfers on your behalf

Sponsorship Packages continued

About the

All Members Cup Golf Tournament

The only thing better than fall golf is fall golf with a

cause, and the All Members Cup sinks the putt on

both! Benefiting the Emerging Leaders Program and

HBA Cares, this tournament draws owners and top

representatives of member companies, as well as the

current and up-and-coming leaders of the associa-

tion. Enjoy a beautiful fall setting, games, prizes,

brews, and an awards banquet following the tourna-

ment. Take advantage of an array of sponsorship op-

portunities that fit your interests and budget that al-

low you to greet players throughout the tournament

for valuable networking.

Audience

120+ golfers

All HBA Members and their guests are invited; includes

HBA leadership and Emerging Leader candidates.

“Land Title has sponsored this event since its incep-

tion because we strongly believe in the mission of

developing sustainable talent with the Emerging

Leaders Program. The homebuilding industry has al-

ways been very good to us, and this is one of the

ways we appreciate the opportunity to give back.”

Randy Slaybaugh, Land Title Guarantee

22

About This Event

Rated as the favorite member event of

the year, the Chili Fest brings together

members and community partners for a

chili cookin’ throw down! Builders and

associates compete for titles for the

Best Red Chili, Best Green Chili and

Best Dessert. Cookers decorate their

booths with the theme of their choice,

and a panel of judges vote on their fa-

vorite one for even more heated com-

petition. Music, craft beer, line dancing

and a mechanical bull will make you

want don your cowboy hat for some

Southwest-flavored fun!

Audience

350+ people

All HBA Members, family members of

all ages and friends. Elected officials

plus our community partners are invited.

CHILI FEST Wednesday, October 17, 2018 | Norris-Penrose Event Center

Event Sponsor - $750

• Logo on CSHBA.com and at

event

• Assist with announcing win-

ners

• Booth at event

• 20 tickets to event

Appreciation Sponsor - $600

This Package is to show

appreciation to our community

partners.


event

• Booth at event


Beverage Sponsor - $500


event

• Serve beer or wine from the

bar


Entertainment Sponsor - $500


event.

• Booth at event


Trophy Sponsor - $350


event

• Assist with announcing win-

ners


Bull Ride Sponsor - $350


event


• Fun for the whole family on a

mechanical bull

Kids Zone Sponsor - $250


event


• S’mores will be provided on

your behalf

• HBA will provide supervision

of kids

Discounted Ticket Package -

$150

• Receive twelve tickets to

hand out to your customers

and clients

Note: Sponsorships are not

exclusive to your company



“We love working with the HBA! We

have made many lasting, valuable

relationships from participating in

events like Chili Fest, both as sponsors

and attendees, and we plan to keep

being involved.”

Katie Linnell, Elevated Views

23

23

Title Sponsor

$1,200

• Recognition during the Instal-

lation program

• Logo on a prime slide during

program

• Logo on CSHBA.com, sign-in

table at Board of Directors

meeting

• 4 complimentary registrations

to the Annual Membership

Reception

Event Sponsor

$750

• Recognition during the Instal-

lation program.

• Serve wine and beer to at-

tendees

• Logo on: sign at the bar, prime

slide during program presen-

tation; HBA website; sign in

Board of Directors meeting

• 2 complimentary registrations

to the Annual Membership

Reception

About This Event

The Annual Membership Reception pays

tribute to the tradition of electing distinct

industry leaders to represent the most

influential association in the Pikes Peak

region the HBA. In addition to the

installation of the incoming president, new

board of directors are elected and installed

on this night. This formal gathering also

serves to thank the outgoing president for

the previous year of leadership, and to

recognize the volunteer efforts of the

association’s committee and council

members who provided critical support to

the building industry that year. A social hour

precedes the ceremony, giving members the

opportunity to socialize and network with

owners and top representatives of member

companies as well as the local elected

officials in attendance.

Audience

150+ people attend the Annual Membership

Reception. All HBA Members; including

Board of Directors, as well as candidates for

the Board of Directors. The Reception

immediately follows the Annual Builder

Update with the Chamber & EDC. High

representation from company owners,

executive level management and mid-level

employees. Elected officials and community

partners are invited.

Note: Sponsorships are not exclusive to your company

“Central Bancorp has been a sponsor of the Annual Membership Re-

ception for several years. The people who attend this event are the

decision-makers within their companies, which gives us the oppor-

tunity to meet our target market. In addition to increasing our brand

awareness, this event also further strengthens our relationships

within the local industry and the HBA membership.” –

Charles Lamb, Central Bancorp


ANNUAL MEMBERSHIP RECEPTION Wednesday, November 21, 2018 | Location TBD

MEET YOUR BOARD OF DIRECTORS

24

HOLIDAY PARTY Wednesday, December 5, 2018 | Johnny Martin’s Car Central


About This Event

As the last signature event of the year,

the Holiday Party is the perfect

opportunity to celebrate the year’s

successes together as an association.

Drink, dance and share the spirit of the

season with colleagues, community

partners, family and friends. Raffle and

door prizes, tasty appetizers, a photo

booth and other fun touches top off the

evening. Keeping with the spirit, each

year the HBA collects donations at the

event to help make the season for

someone in our community a little

brighter.

Audience

350+ All HBA Members and potential HBA

Members. Elected officials and

Note: Sponsorships are not exclusive to your company unless noted


Event Sponsorship -

$4,000 (2 available)

• Logo on CSHBA.com, social

media and all advertise-

ments

• Large signage at venue

• Logo on all drink tickets

• 20 tickets to the event

• Exclusive to your business

category

Food Sponsorship -



• Logo on all advertisements

• Signage at venue


Beverage Sponsorship -



• Logo on all advertisements



Entertainment Sponsorship

- $500

• Logo on CSHBA.com and

venue signage


Decoration Sponsor -

$250 - Unlimited

• Logo on CSHBA.com and

venue signage


Door Prize Sponsor -

$100 - Unlimited

(or a prize valued at $100)



Ticket Package -

$200

• Receive 12 tickets for the

price of ten

• Company logo will be

printed on the ticket

“Ent Credit Union has been a sponsor of the HBA Holiday Party for several years, and our staff always looks for-

ward to greeting everyone who attends. It allows us to meet a lot of members in a fun environment while promoting

our business!” - Tony Sloan, Ent Credit Union

“This is the event that everyone goes to! You can always count on catching up with members you haven’t seen in a

while, and the atmosphere is just a lot of fun.” – Randy Novak, J & M Cleaning, Inc.

25

25

26

Promote your company 24/7 with the HBA! Receive premier advertising opportunities and tickets to marquee

events at a discounted rate. As a Signature Member, you will be promoted in in the following manner:

PROMOTE YOUR COMPANY 24/7

BE A SIGNATURE MEMBER

Logo listed on….

CSHBA.com ($250/mo) $3,000

Event Sponsor—Annual Membership Reception $ 750

Parade of Homes Magazine (/14 page ad)* $ 850

Membership Directory (1/4 page ad)* $ 399

Membership Directory—online, enhanced listing $ 250

Annual Benefits of Membership Guide (logo) $ 100

Annual Value $5,349

* This amount can be applied toward the purchase of a larger ad

Receive tickets to the following events:

Parade of Homes (August) 10 tickets $100 value

Parade of Homes VIP Party (August) 5 tickets $500 value

Chili Fest (October) 10 tickets $150 value

Holiday Party (December) 5 tickets $100 value

Annual Value $850 value

Total Signature Member Value $6,199

Your Annual Cost $2,595

Limit 5 Signature Members Per Year

27

27

Stormwater Management

(Wet Wednesdays)

Event Sponsor - $400 (1 sponsor per class)

Exclusive to your business category


• Advertisement at the meeting – logo provided

by the sponsor

• Opportunity to speak and handout information

about your company

• Lunches provided on your behalf

• Registration for 2 people

OSHA 10-Hour Class





by the sponsor


about your company


OSHA 30-Hour Class





by the sponsor


about your company


NAHB Designation Courses

Individual education meetings — $400

Annual Education Sponsor — $2,000



by the sponsor


about your company

• Meals provided on your behalf

EDUCATION CLASSES

STAY INFORMED. LEARN.

28

EDUCATING FUTURE LEADERS OF THE ASSOCIATION

LEADERSHIP DEVELOPMENT

Scholarship Program—Presenting Sponsor -

$2,500

non-exclusive to your business category

• Contact list of all attendees of either the Inter-

national Builders or the Leadership Institute

• Scholarship letters with your logo and contact

information sent to all scholarship recipients and

their employers.

• Company is mentioned in every form of promo-

tion

About The

Leadership Development Program

This program is designed to develop leaders that

understand the depth and the breadth of the

association at the local, state and national levels. In

addition, contribute to your professional

development by helping you to become community

and association leaders.

One benefit of this program is it allows emerging

leaders to develop both personally and profession-

ally by offering industry education, leadership

opportunities, networking opportunities and

personal advancement.

To Participate on the

Leadership Development Committee

Emerging Leader Candidates must be nominated by

a current member of the Leadership Development

Committee, a member of the Board of Directors or

by their employer.

To serve as a mentor on the Leadership Develop-

ment Committee, contact _______________.

29

29

Meeting Host

• Onsite: Remodelers Council meeting held at your

place of business. You provide all food and drinks

for attendees.

•

• At HBA: $100. HBA will provide food and drinks.

Your company will be promoted in the following

ways: Sponsor logo on all promotions and at the

event, opportunity to speak in front of attendees

Holiday Party

Food Sponsor - $200


• Sponsor logo on all promotions and at the event

• Table at the event to promote your products and

services

Beverage Sponsor - $200


• Sponsor logo on all promotions and at the event

• Table at the event to promote your products and

services

Committees & Councils

Breakfast Sponsor - $100 per meeting

• Sign with logo at meeting – logo provided by company

• Opportunity to speak and handout information about your organization or company

Meeting Information:

Code Review Committee — 3rd Tuesday of each month (except July and December), 7:30 AM

Utilities Committee — 3rd Thursday of each month (except July and December), 7:30 AM

Land Use Committee — 4th Thursday of each month (except July and December), 7:30 AM

Technical Committee meetings

Remodelers Council *Must be a current member of the local Remodelers Council

30

Annual Awards of Excellence

Annual Membership Reception

31

31

Sponsorship Terms and Details subject to change as event details are confirmed.

Please contact Shirley Rouse at 719-592-1800, ext. 117 for more information or to secure

your sponsorship for this event.

Company: ________________________________________________________________________

Contact:__________________________________________________________________________

Address: _________________________________________________________________________

Email : ___________________________________________________________________________

Phone: _____________________________________ Fax: _________________________________

Email: [email protected] | FAX: 719-260-8398

Mail: 4585 Hilton Parkway, Suite 100, Colorado Springs, CO 80907

Advertising

Membership Directory

Parade of Homes Planbook

Website

CSHBA.com

SpringsParade.com

Marquee Events

Breakfast with the Builders

Builder Product Expo

Home & Garden Show

Home Show

Parade of Homes

Golf Tournaments

PAC Golf

Emerging Leaders Golf

Member-to-Member Events

Annual Awards of Excellence

Party on the Patio

Chili Fest

Annual Membership Reception

(Board Installation)

Holiday Party

Specialty

Get The Edge on Housing

General Education Classes

Specialty

Signature Member

Leadership Development

Committees & Councils

Remodelers Council BBQ

Remodelers Council Holiday Party

HBA 2018 Sponsorship Form

Please contact me about the following sponsorship opportunities:

32

Be an Industry Player! Grow your business by putting yourself and your company in front of your

customers.

cshba.com/sponsorships

4585 Hilton Parkway, Suite 100 * Colorado Springs, CO 80907

719-592-1800 x 117 | [email protected] | cshba.com

Thank you to Amy Cox with Perceptive Image Creations for the

photos of HBA events

mailto:[email protected]

hba marketing guide - colorado springs hba · 1 page 1 1 grow your business in 2018 hba marketing...

Documents