326 Kensal Roadsales@emocial.co.uk

W10 5BZ London+44 (0)20 7993 86 30

emocial Ltdwww.emocial.co.uk

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results:

Millions of transactions take place every year yet very little information is gathered from customers passing through Hawkin's Bazaar stores.

By implementing a customer engagement programme, Hawkin's Bazaar looked to grow their existing email marketing database exponentially and drive local sales. Hawkin's Bazaar had four main objectives when implementing odicci:

• 45% database growth

• 20% increase on order value

• 90% new email addresses

• 26% conversion rate

Hawkin's Bazaar is a novelty gift and toy shop chain based in the United Kingdom offering a unique range of toys, gifts, gadgets and curiosities.

• a scalable solution that was easy to implement

• a non-intrusive data collection process for customers and staff

• a direct integration of customer data with their existing email marketing programme

• a reporting interface monitoring the registrations per stores

case studyemocial labs

emocial labs

reporting interface: The reporting interface delivers real time registration activity globally, per store, per hour or per week. Geographically Hawkin's Bazaar can see how stores are performing. More than 90% of customer registrations are new email addresses, suggesting a strong offline engagement for these customers. The reporting dashboard shows that 70% of registrations are taking place outside store opening hours.

direct integration: Customers have the choice to register in a traditional fashion or use their facebook login to participate. The registration details are automatically stored in the database and used to confirm which prize the customer has won.

scalable and easy to implement: The odicci responsive front-end enables data collection to take place on any device and integrates natively with the existing email marketing platform. Transactional emails are triggered from the odicci platform to confirm the prize a customer has won. The scalability of the back-end allows Hawkin's Bazaar to add new stores during the competition as well as modify front-end elements if required.

competition: In line with the Hawkin's Bazaar branding emocial developed a scratch card competition running through the odicci platform. Customers participating in the competition can win one of several prizes ranging from free passes to in- store purchase discounts. To participate in the competition, customers enter a unique code found on the scratch card along with their email address and additional details into the odicci web page. The engagement level is high with 26% of customers participating.

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Thanks to ODICCI, emocial is increasing the size of our database every day. With their in-depth

analysis we can see in real time with which stores customers are registering.

G. Aldred, Head of E-Commerce

""

326 Kensal Roadsales@emocial.co.uk

W10 5BZ London+44 (0)20 7993 86 30

emocial Ltdwww.emocial.co.ukemocial labs

registration per store

scratch card

reporting

results: Thanks to additional sales, both online and in-

store, as well as orders 20% higher than average, the cost for

the ODICCI solution has been absorbed within two months.

The highly personalised email marketing approach per store

has increased Hawkin's Bazaar's customer loyalty. By their

multichannel approach Hawkin's Bazaar is now combining

retail and online marketing tactics to increase customer

satisfaction. Based on the uptake of ODICCI, Hawkin's Bazaar

is preparing new acquisition themes throughout the year.