havmor - world ice cream day
DESCRIPTION
The West was won by taste, innovation and quality. In the last six decades, from a handcart, Havmor has grown into a delicious facet of daily life of a large part of Western IndiaTRANSCRIPT
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ABOUT THE BRAND• In the last six decades, from a handcart, Havmor has grown into a delicious facet of daily life of a large part of Western India.
• It is available through 20,000 + outlets across Gujarat more than 160 products, possibly the most extensive range in India
• The Company has a 200,000 litres per day, ISO 9001:2008, Maharashtra, Rajasthan and Madhya Pradesh. Havmor has and HACCP certified state-of-the-art manufacturing facilities.
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Establish presence in Mumbai, Jaipur & other cities.
Enhance Brand Image
in Mumbai
Increase sales in GUJARAT
IncreaseFan
Engagement& Interaction
THE OBJECTIVE
1 2 3 4
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TWITTER Was Used to achieve the objectives
THE STRATEGY
Tackle the objectives using a creative strategy
Create Top of Mind RecallUse visuals to attract fans & followers
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THE CONCEPTHavmor’s World Ice Cream Day via Twitter
• On World Ice-cream day Havmor gave out free scoops of Ice-cream to every one at their Havmor HavFunn parlour in Mumbai & buy one scoop and get one scoop free in Gujarat.
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THE EXECUTIONHavmor’s World Ice Cream Day via Twitter
Activity was spread all over Gujarat & Mumbai City
• Introduced a twitter contest- #FreeIcecreamScoop• Followers tweeted telling us why they love havmor• We then sent them the promotional offer coupon to all
the tweets we received• This was followed onto Facebook too
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Promotional Update on Facebook
THE EXECUTION
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Fan Tweets on Twitter
THE EXECUTION
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TWEETS RECEIVED 160+
TOTAL VISITS ON PAGE 400+
NEW ORGANIC FANS 47
INCREASE IN TWITTER FOLLOWERS TO 127%
THE RESULT
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THANK YOU