An Insight to

India Ltd.

Overview

Product Mix

Brand/Product

L P P

PLC

STPBy: Anil RaghavArmy Institute of Management & TechnologyGreater Noida

1971

40 years of Passion

Overview

Havells-Global HQ

………. Passion Continues2011

40 Years of Passion Switchgear

Plant

1993

Joint Venture with Geyer

1984

Meter Plant

1980

First Plant

1973

Fan Plant

2004

CFL Manufacturing

2004

Joint Venture with DZG

1997

Acquisition of Cable Plant

1996

Overview

2008 – Global HQ

Motor Plant

2008

Capacitor Plant

2006

2nd Switchgear Plant

2004

Acquisition of Sylvania

2007

Global CFL Plant

2009 2010

Inauguration of 2nd Fan Unit

A full-spectrum provider of professional electrical solutions

worldwideAn

Expanding Global Leader

Rs 5500cr+ (U$1 Billion +)One of the world’s largest lighting and electrical product companies

Global HQ:Noida, India

Overview

Broad Multinational Reach

Europe Major presence through Sylvania 5 manufacturing units Strong distribution channel

42% of consolidated revenue

Americas Presence through Sylvania 3 manufacturing units Strong distribution channel

16% of consolidated revenue

New Target Markets: China, Asian region & Latin America

42% of consolidated revenue

India Major presence through Havells

India 11 manufacturing units Strong distribution channel

Overview

Our Brands

Brands

World-class Brands &

Exceptional Products

- One Stop Shop for Havells & Crabtree Products- 63 Galaxies opened in different cities- Target to reach 100 by year end

Innovative retail initiative – Galaxy

First in the Industry to create a Galaxy concept

Strategies-Brand

-Unique Concept of Displaying Entire Havells Range in Wholesale Markets-First two Havells World in Delhi & Mumbai

Innovative Retail initiative – Havells World

First in the Industry to create a Havells World concept

Strategies-Brand

Product Width

Building Circuit

protection

Industria

l Circuit

Protection

Motors

Capacitors

Cables

And Wire

s

Lightnin

gCFL Fans

Modular Plat

e Switch

Geysers

Building

Circuit

protection

ACCl

MCB

Isolates

Changeover

Switch

Circuit Breaker

Distribution

Board

RCBO

Indicator Light

Industrial Circu

it Protection

Air Circuit Breaker

MCCB

Panel Board

System

By Pass Changeover Switch

Automotive Transfer

Switch

Switch Disconne

ctor

Control Gear

Fuse line & Fuse

Box

Fuse Holder

Motors

Foot Mounting

Flange

Motor

Foot cumflage

Inverter Duty Motor

Crane Duty Motor

Brake Motor

Capacitor

Normal Duty

Heavy

Duty

Super Heavy Duty

Agricultural Duty

Motor Run

Capacitor

APFC

Cable & Wire

s

Power

Cables

Aluminum

Control

Cables – copper

Copper

Flexible

Cables

LED Lighting

Consumer

Lighting

Commercial

Lighting

Down Lighter

Industrial

Lighting

Area Lighting

Road Lighting

Specialty

Lighting

Aura Lighting

CFL

Retrofit

Non Retrofit

Fans

Ceiling Fans

Oscillating

Portable Fans

Exhaust

Fans

Table Fans

Pedestal Fans

Air Circulator Fans

High Speed Fans

Modular

Plate Switc

h

Havells

Modular

Switch

Crabtree Modular

Geyser

Electric Storage Water

Heater

Instantaneous Water

Heater

Product Length

Product Width

Compact Fluorescent Lamps (CFL)

Bulb wastes, CFL saves

Positioning

CFL

RetroFit

Dwarf

Wormed

Spiral

Lilliput

Non-Retrofit

FPLSU/Du

Dichro

T5

Product

Product Line

Product Depth

Green CFL Brand

15 w

11w G24

20 W

23 W

11 wProduct Sub Depth

Product Line Length-Depth Concept

Labeling

Packing

Packaging

LABELING, PACKING & PACKAGING

Competit

o

rs

Havells G

reen

CFL

Decline of Production

Product Life Cycle (Green CFL)

MASS

Marketin

g

STP

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