Have you tested your website for better speed and performance?

What 21st century has provoked in modern-mined people is the need for speed in almost everything they do. But if you think that this urge for speed is only restricted to youth and car race champions, you are wrong. If you have an eCommerce website yourself, you should consider how fast your visitors gain access to what they need. With increased speed of internet surfing, online shops are also expected to be running faster than usual anticipation.

Compare today’s eCommerce store performance with those that started in their early days. As the technology evolved and new platforms came into existence, the speed crisis became less like a point of concern. However, with new functionalities and comfort options being added to online shops, the speed at which website pages load have grown to become one of the key elements that decide the success for the website owners.

Let’s learn how your website loading speed can affect the overall

performance and business outcome:

Customer satisfaction

You may think that customer satisfaction level depends solely on what you offer in terms of products and services. You are wrong! It is also about how you offer. What use are the excellent deals and competitive prices to customers when they can’t reach their destination on time? Buyers are only likely to buy when they can quickly wind up their task of buying and get to see more in minimal amount of time. This is how speed reconciles with satisfaction.

Customer engagement

Internet marketers assertively confirm that users’ behavior shares direct relation with website browsing speed and they tend to feel less interested if they don’t experience faster page loading. So this implies that lack of speed means little online activity from customers, which further results into poor customer engagement.

Revenue and conversion

From the discussion of above points, it is clear that if there is no engagement and satisfaction, nobody is going to hover close to your website offerings. Studies done on eCommerce business ventures show that websites that fail to earn trust and consistency from customers are often found suffering from speed issues.

Statistics say that….

· Even a second of delay made in web page loading can result into bad reviews and instant exits of customers. This sort of case amounts to almost 7% loss in conversion, with 11% drop in page views and nearly 16% decrease in customer satisfaction.· Not to overstate, but it is true that people visit your website less often if it loads slower than other rival website store by just a few milliseconds, which signifies that every second counts and matters in this business.

This is the high time that you need to meddle into the business of checking and analyzing what is going on inside the working system of your website. With the gift of analytics and quality testing, you can get our hands on website performance improvement tactics.

Originally posted by : https://goo.gl/nMHu7x

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